Lab-grown diamond brand Jewelbox is set to significantly expand its retail footprint, aiming to open a total of 30 brick-and-mortar stores by the end of the year, up from its current eight outlets across major metros like Delhi, Bengaluru, Chennai, and Kolkata.

The expansion is part of Jewelbox’s broader ‘phygital’ strategy, which blends in-store retail with digital innovations like AI-enabled virtual try-ons and smart recommendation engines. While online channels contribute around 30% to revenue, the company notes that its physical stores see much higher conversion rates, with some outlets crossing 60% in-store conversions.

Founded with the mission to make diamonds more affordable and accessible, Jewelbox offers price points starting at Rs 10,000, catering particularly to first-time diamond buyers. Its current catalogue features over 3,500 SKUs, with 200 new designs launched monthly to drive frequent footfall and repeat purchases.

Operating at an annual revenue run rate of Rs 40 crore, the brand is projecting growth to Rs 150 crore by next year. Kochar emphasized that the expansion is rooted in profitable and sustainable scaling. Recent product additions include colourful stone-set earrings, according to updates on the brand’s official Facebook page.

Jewelbox’s strategic blend of tech-forward retail and curated in-store experiences positions it as a rising player in India’s evolving diamond jewelry market.

The brand will soon enter Noida, Ludhiana, Mumbai, and Hyderabad, while strengthening its presence in Delhi-NCR and Bengaluru, according to co-founder Vidita Kochar. “After two years, we knew our model was scalable in a plug-and-play fashion,” Kochar shared with the Indian Retailer Bureau.