National News
Jewelbox to Triple Retail Presence with 30 Stores by Year-End, Eyes Rs 150 Cr Revenue Surge
Lab-grown diamond brand Jewelbox expands into new cities including Mumbai and Hyderabad, blending tech-powered experiences with in-store engagement as part of its ‘phygital’ strategy.
Lab-grown diamond brand Jewelbox is set to significantly expand its retail footprint, aiming to open a total of 30 brick-and-mortar stores by the end of the year, up from its current eight outlets across major metros like Delhi, Bengaluru, Chennai, and Kolkata.
The expansion is part of Jewelbox’s broader ‘phygital’ strategy, which blends in-store retail with digital innovations like AI-enabled virtual try-ons and smart recommendation engines. While online channels contribute around 30% to revenue, the company notes that its physical stores see much higher conversion rates, with some outlets crossing 60% in-store conversions.
Founded with the mission to make diamonds more affordable and accessible, Jewelbox offers price points starting at Rs 10,000, catering particularly to first-time diamond buyers. Its current catalogue features over 3,500 SKUs, with 200 new designs launched monthly to drive frequent footfall and repeat purchases.
Operating at an annual revenue run rate of Rs 40 crore, the brand is projecting growth to Rs 150 crore by next year. Kochar emphasized that the expansion is rooted in profitable and sustainable scaling. Recent product additions include colourful stone-set earrings, according to updates on the brand’s official Facebook page.
Jewelbox’s strategic blend of tech-forward retail and curated in-store experiences positions it as a rising player in India’s evolving diamond jewelry market.

The brand will soon enter Noida, Ludhiana, Mumbai, and Hyderabad, while strengthening its presence in Delhi-NCR and Bengaluru, according to co-founder Vidita Kochar. “After two years, we knew our model was scalable in a plug-and-play fashion,” Kochar shared with the Indian Retailer Bureau.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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