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JAS 2024 concludes on a record-breaking note

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The Jewellers Association of Jaipur proudly announces the successful completion of JAS 2024, held at JECC Sitapura, Jaipur.

The premium B2B show was inaugurated by Rajasthan’s esteemed CM Shri Bhajan Lal Sharma, accompanied by guests of Honour – Smt Kalpana Devi Ji – MLA Ladpura and Shri Pramod Agarwal (Derawala) Chairman NGJCI.

JAS: The Premium B2B Show dedicated to the gems and jewellery industry, ended on a high note, with enthusiastic participation from trade buyers and exhibitors, resulting in business transactions doubling compared to last year.

Over 275 booths, including 165 gemstone booths and 110 jewellery booths. More than 5000 noted buyers, including international and NRI guests, were invited. The event attracted 1600+ trade buyers from across the country.

JAS 2024 marked the start of the upcoming show season. The event emphasised Jaipur’s rich heritage in gemstone cutting particularly emeralds, and renowned karigars enhanced Jada designs from centuries.

The grand highlight was the Jewellery Eminence Awards (JEA-24) where actress Esha Deol honored the best designs and craftsmen, celebrating those who have elevated Jaipur’s jewellery to international acclaim.

JAS 2024 was a dazzling event

Featuring a wide array of colorful gemstones and exquisite jewellery. The final day saw the presence of notable dignitaries including Rajasthan Deputy CM Shri Prem Chand Bairwa, Jaipur Greater Mayor Smt. Somya Gurjar and RIICO MD Shri Prakash Nakatia.

They expressed their admiration for the stunning jewellery designs, acknowledging Jaipur’s global reputation not just for its historic buildings but also for its remarkable gemstones and jewellery.

Alok Sonkiya-President of Jewellers Association Jaipur,“Our efforts to promote gemstones as coloured as natural promises are paying off. By marketing these precious stones effectively, we’re not only showcasing Jaipur’s heritage but also setting the stage for the future of the gemstone industry.”

Ashok Maheshwari-JAS Convener,“The success of JAS 2024 was evident right from the show floor right until the last minute when booths staff winding down, several exhibitors were engaging in business dealings till late evening. This prompts us to extend the show hours in future editions.”

Raj Mangadwal-Vice President and Co-Convener JAS,“JAS 2024 provided an unparalleled platform for trade buyers and exhibitors. The exceptional International arrangements let buyers and exhibitors from across the globe impressed and eager for more. The networking and business opportunities are abundant at JAS.”

Naresh Arya -Co-Convener JAS ,“The growth and success of JAS 2024 highlight the importance of our initiatives in promoting Jaipur’s gemstones and jewellery on print, digital and social media platforms. Our commitment to excellence and innovation has made JAS a cornerstone event in the industry.”

JAS extends heartfelt gratitude to all our exhibitors, sponsors, supporters and teams for their support and look forward to an even grander and more successful show next year. JAS invites all trade buyers and industry professionals to join in celebrating Jaipur’s gems and jewellery legacy.

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JB Insights

Gifting That Lasts – How Gold and Silver Coins Bridge Heritage and Modern Life

Ketan Kothari , Director of Augmont

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Most people think of gifting gold and silver as a nod to nostalgia. In reality, it’s one of the few traditions that has outperformed every modern “smart” gift you can name. Long before fintech apps and inflation charts, Indian households treated these metals as portable wealth, a hedge against uncertainty, and a quiet transfer of wisdom from one generation to the next. That logic has not aged a day; rather, it remains even more relevant in a world where assets can be compromised with a password reset.

Ketan Kothari , Director of Augmont

What has changed is the way these coins look and live in our lives. Classic Lakshmi – Ganesh motifs now share space with clean, contemporary designs that feel at home in a digital world. The modern take on it makes each piece both timeless and current. Every coin carries its own story, turning family milestones into tangible memories while steadily gaining value as gold and silver prices continue to climb year after year. It is beauty and intrinsic value in one small disc. It is a heritage you can hold, and an investment built to last across generations.

Augmont brings this legacy to life with coins that pair high purity with artistry that honors tradition while embracing today’s aesthetic, offering a gift as enduring as the heritage it represents.

Why Choose Augmont Coins?

1. A Range That Resonates
From divine Lakshmi–Ganesh motifs to limited editions and unique designs in 24K and 22K gold and silver, Augmont offers a variety that suits every occasion. Each coin is crafted to celebrate moments that matter, whether personal milestones or festive rituals.

2. Stories Encased in Metal
These coins carry meaning at multiple levels. Many are tied to festivals, family traditions, or commemorative events, reimagining each piece as a memory that endures alongside its value.

3. Quality That Lasts Generations
Augmont coins are designed with precision and aim to withstand time. Their enduring craftsmanship ensures they remain beautiful keepsakes, ready to be passed down as family heirlooms while preserving their shine and value.

4. Trust You Can Hold
Every coin comes with 999 purity, BIS-certified refinery credentials, and secure packaging. Rigorous minting checks and transparent authenticity measures make each coin a reliable investment as well as a meaningful gift.

5. Versatility Across Life and Legacy
Whether it’s for a festival, a milestone, a special reward, or just a smart personal investment, Augmont coins fit naturally into the moment, carrying both meaning and value without ever feeling out of place.

6. A Legacy of Trust
Trusted by thousands of jewellers and millions of users across the country, Augmont coins have become a choice people rely on, not just for their value, but for the assurance they carry.

How Tradition Meets Technology

1. Timed for Auspicious Moments
Gold and silver coins remain the benchmark for occasions like Diwali, Akshaya Tritiya, and other auspicious events. With digital and quick-commerce platforms, these timeless gifts can now be bought and gifted instantly, without compromising the ritual.

2. Convenience Of Payment
UPI-enabled transactions bring efficiency without losing the emotional value of gifting.

3. A Platform Built for Today
Platforms like Augmont make it easy to combine tradition with today’s convenience, whether it’s setting up Gold/Silver SIPs, picking Gold/Silver coins online, storing them securely, or redeeming as per convenience. The old and the new come together without missing a beat.

Gold and silver coins have a way of staying with us long after the festival. They become part of the stories families live and share. A coin given at Diwali, added to a wedding trousseau, or exchanged to mark a milestone, holds memories, celebrates relationships, and marks achievements. Over the years, these coins carry the weight of tradition, the joy of moments lived, and the reassurance of foresight. By bringing the past into the present, they turn every gift into something personal, lasting, and truly memorable.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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