JB Insights
JAS 2024 concludes on a record-breaking note
The Jewellers Association of Jaipur proudly announces the successful completion of JAS 2024, held at JECC Sitapura, Jaipur.
The premium B2B show was inaugurated by Rajasthan’s esteemed CM Shri Bhajan Lal Sharma, accompanied by guests of Honour – Smt Kalpana Devi Ji – MLA Ladpura and Shri Pramod Agarwal (Derawala) Chairman NGJCI.
JAS: The Premium B2B Show dedicated to the gems and jewellery industry, ended on a high note, with enthusiastic participation from trade buyers and exhibitors, resulting in business transactions doubling compared to last year.
Over 275 booths, including 165 gemstone booths and 110 jewellery booths. More than 5000 noted buyers, including international and NRI guests, were invited. The event attracted 1600+ trade buyers from across the country.
JAS 2024 marked the start of the upcoming show season. The event emphasised Jaipur’s rich heritage in gemstone cutting particularly emeralds, and renowned karigars enhanced Jada designs from centuries.
The grand highlight was the Jewellery Eminence Awards (JEA-24) where actress Esha Deol honored the best designs and craftsmen, celebrating those who have elevated Jaipur’s jewellery to international acclaim.
JAS 2024 was a dazzling event
Featuring a wide array of colorful gemstones and exquisite jewellery. The final day saw the presence of notable dignitaries including Rajasthan Deputy CM Shri Prem Chand Bairwa, Jaipur Greater Mayor Smt. Somya Gurjar and RIICO MD Shri Prakash Nakatia.
They expressed their admiration for the stunning jewellery designs, acknowledging Jaipur’s global reputation not just for its historic buildings but also for its remarkable gemstones and jewellery.

Alok Sonkiya-President of Jewellers Association Jaipur,“Our efforts to promote gemstones as coloured as natural promises are paying off. By marketing these precious stones effectively, we’re not only showcasing Jaipur’s heritage but also setting the stage for the future of the gemstone industry.”
Ashok Maheshwari-JAS Convener,“The success of JAS 2024 was evident right from the show floor right until the last minute when booths staff winding down, several exhibitors were engaging in business dealings till late evening. This prompts us to extend the show hours in future editions.”


Raj Mangadwal-Vice President and Co-Convener JAS,“JAS 2024 provided an unparalleled platform for trade buyers and exhibitors. The exceptional International arrangements let buyers and exhibitors from across the globe impressed and eager for more. The networking and business opportunities are abundant at JAS.”
Naresh Arya -Co-Convener JAS ,“The growth and success of JAS 2024 highlight the importance of our initiatives in promoting Jaipur’s gemstones and jewellery on print, digital and social media platforms. Our commitment to excellence and innovation has made JAS a cornerstone event in the industry.”

JAS extends heartfelt gratitude to all our exhibitors, sponsors, supporters and teams for their support and look forward to an even grander and more successful show next year. JAS invites all trade buyers and industry professionals to join in celebrating Jaipur’s gems and jewellery legacy.












Education
The New-Age Jewellery Professional: Why Tech Education for Jewellery Industry is the Biggest Growth Driver
#JbExclusive
The jewellery industry is no longer defined by craftsmanship alone. Today, it sits at the intersection of design, technology, sustainability, finance, branding, and global trade. As consumer expectations evolve and competition intensifies, structured education and continuous skill development are emerging as the most powerful growth catalysts for the sector.
For a dynamic industry like India’s jewellery market, education is not optional — it is strategic.
From Karigar to Knowledge Professional
For decades, the backbone of the industry has been generational craftsmanship. While this legacy remains invaluable, modern jewellery businesses now demand professionals who understand:
- Gemology and diamond grading
- CAD and 3D jewellery design
- Retail management and consumer psychology
- Digital marketing and brand storytelling

- International trade compliance and tariffs
- ESG and sustainability frameworks
Institutions such as the Gemological Institute of America and the Indian Institute of Gems and Jewellery have played a key role in formalising education pathways, helping transform traditional artisans and retailers into globally competitive professionals.
Trend Watch: Rise of Tech-Integrated Learning
One of the strongest education trends shaping the industry is technology integration.
- CAD & CAM Training: Digital prototyping reduces costs and speeds up product development cycles.
- AI in Retail Forecasting: Data-driven inventory planning is replacing intuition-based buying.

- Blockchain Awareness: Traceability in diamonds and coloured gemstones is becoming a compliance requirement rather than a luxury.
- Lab-Grown Diamond Expertise: As lab-grown diamonds gain market share, understanding grading, pricing dynamics, and consumer positioning has become critical.
Educational programs now increasingly blend online modules with hands-on workshops, enabling faster upskilling for working professionals.
The Bridal Economy & Consumer Education
India’s bridal jewellery segment continues to drive demand, but the modern bride is informed and research-oriented. She compares:
- Natural vs lab-grown diamonds
- Hallmarking standards

- Ethical sourcing claims
- Design originality
Retailers who invest in staff education see higher trust conversion rates. Well-trained sales professionals are no longer “salespeople” — they are consultants guiding life-defining purchases.
Financial Literacy in Jewellery
Another emerging area is financial education within the industry itself. With gold functioning as both adornment and asset, professionals must understand:
- Gold monetisation frameworks
- Hedging strategies

- Commodity price cycles
- Working capital management
Structured knowledge helps businesses move from being inventory-heavy traders to strategically managed enterprises.
Sustainability & Responsible Sourcing
Global buyers increasingly demand proof of ethical sourcing and environmental compliance. Education around responsible mining practices, supply-chain transparency, and ESG reporting is becoming central to export competitiveness.
Industry bodies such as the Gem & Jewellery Export Promotion Council regularly conduct seminars and workshops to align Indian exporters with evolving global standards.
The Future: Hybrid Skills Will Win
The next generation jewellery professional will not be defined by a single skill. The future belongs to those who combine:
- Design sensibility
- Technical expertise
- Business acumen

- Digital fluency
- Ethical awareness
For a sector contributing significantly to India’s exports and employment, education is the bridge between heritage and high growth.
Knowledge is the new luxury. As the jewellery industry transitions into a more organised, tech-enabled, and globally integrated ecosystem, continuous learning will determine who leads and who lags. The sparkle of the future will not just come from diamonds — it will come from informed minds shaping the industry.
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