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JAS 2024 concludes on a record-breaking note

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The Jewellers Association of Jaipur proudly announces the successful completion of JAS 2024, held at JECC Sitapura, Jaipur.

The premium B2B show was inaugurated by Rajasthan’s esteemed CM Shri Bhajan Lal Sharma, accompanied by guests of Honour – Smt Kalpana Devi Ji – MLA Ladpura and Shri Pramod Agarwal (Derawala) Chairman NGJCI.

JAS: The Premium B2B Show dedicated to the gems and jewellery industry, ended on a high note, with enthusiastic participation from trade buyers and exhibitors, resulting in business transactions doubling compared to last year.

Over 275 booths, including 165 gemstone booths and 110 jewellery booths. More than 5000 noted buyers, including international and NRI guests, were invited. The event attracted 1600+ trade buyers from across the country.

JAS 2024 marked the start of the upcoming show season. The event emphasised Jaipur’s rich heritage in gemstone cutting particularly emeralds, and renowned karigars enhanced Jada designs from centuries.

The grand highlight was the Jewellery Eminence Awards (JEA-24) where actress Esha Deol honored the best designs and craftsmen, celebrating those who have elevated Jaipur’s jewellery to international acclaim.

JAS 2024 was a dazzling event

Featuring a wide array of colorful gemstones and exquisite jewellery. The final day saw the presence of notable dignitaries including Rajasthan Deputy CM Shri Prem Chand Bairwa, Jaipur Greater Mayor Smt. Somya Gurjar and RIICO MD Shri Prakash Nakatia.

They expressed their admiration for the stunning jewellery designs, acknowledging Jaipur’s global reputation not just for its historic buildings but also for its remarkable gemstones and jewellery.

Alok Sonkiya-President of Jewellers Association Jaipur,“Our efforts to promote gemstones as coloured as natural promises are paying off. By marketing these precious stones effectively, we’re not only showcasing Jaipur’s heritage but also setting the stage for the future of the gemstone industry.”

Ashok Maheshwari-JAS Convener,“The success of JAS 2024 was evident right from the show floor right until the last minute when booths staff winding down, several exhibitors were engaging in business dealings till late evening. This prompts us to extend the show hours in future editions.”

Raj Mangadwal-Vice President and Co-Convener JAS,“JAS 2024 provided an unparalleled platform for trade buyers and exhibitors. The exceptional International arrangements let buyers and exhibitors from across the globe impressed and eager for more. The networking and business opportunities are abundant at JAS.”

Naresh Arya -Co-Convener JAS ,“The growth and success of JAS 2024 highlight the importance of our initiatives in promoting Jaipur’s gemstones and jewellery on print, digital and social media platforms. Our commitment to excellence and innovation has made JAS a cornerstone event in the industry.”

JAS extends heartfelt gratitude to all our exhibitors, sponsors, supporters and teams for their support and look forward to an even grander and more successful show next year. JAS invites all trade buyers and industry professionals to join in celebrating Jaipur’s gems and jewellery legacy.

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JB Insights

Women Leaders Driving the Luxury Renaissance

How Female Leaders Are Redefining the Future of Luxury Watches & Jewellery. A powerful new era emerges as top global maisons embrace female leadership, reshaping strategy, creativity, and the future of billion-dollar luxury empires.

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For decades, the world of fine jewellery and luxury watchmaking has dazzled with feminine allure—yet the boardrooms steering these global luxury giants remained largely dominated by men. While women have always been the heart of the industry as consumers, muses, and creative inspirations. Today, that narrative is being rewritten.

Across the globe, luxury watch and jewellery houses are witnessing a historic shift: women are increasingly taking centre stage as CEOs, artistic directors, and decision-makers, steering strategy and shaping the future of some of the world’s most iconic brands. This rise of female leadership is not just a symbolic change—it’s redefining the creative and commercial landscape of the luxury sector.

A Spotlight on Powerful Women Shaping the Industry

Here are some of the remarkable women redefining the luxury frontier:

Caroline Scheufele, Co-President & Artistic Director, Chopard

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The creative force behind some of Chopard’s most iconic collections, Caroline Scheufele blends heritage with modernity, championing craftsmanship and sustainability.

Ilaria Resta, CEO, Audemars Piguet

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With her dynamic leadership and consumer-centric vision, Ilaria Resta is guiding the watchmaking powerhouse into a new era of relevance and cultural presence.

Catherine Rénier, CEO, Van Cleef & Arpels

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Known for her strategic elegance, Catherine Rénier is strengthening the maison’s identity through poetic storytelling and exceptional artistry.

Laura Burdese, Deputy CEO, Bvlgari

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Laura Burdese
plays a pivotal role in steering Bvlgari’s global expansion, bringing a strategic, bold approach to one of the most recognisable luxury brands.

Sabina Belli, CEO, Pomellato

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A champion of women empowerment, Sabina Belli is credited with elevating Pomellato’s identity as a modern, fashion-forward jewellery brand with deep Milanese roots.

Hélène Poulit-Duquesne, CEO, Boucheron

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Her leadership has pushed Boucheron into an exciting contemporary phase, blending innovation with emotional storytelling and bold design.

A Shift That Goes Beyond Leadership

This rise of women in top leadership roles is influencing every facet of the luxury jewellery ecosystem:

  • Design philosophies are evolving with deeper emotional narratives, inclusivity, and modern cultural relevance.
  • Brand strategies increasingly reflect values like sustainability, authenticity, and empowerment.
  • Consumer engagement is becoming more experiential, storytelling-driven, and globally attuned.

These executives are not simply filling leadership positions—they are reshaping the definition of luxury itself.

The New Blueprint for the Future

The ascent of female leaders marks a pivotal moment for an industry long shaped by tradition. Their vision is ushering in a new era where creativity meets strategic innovation, and where luxury houses embrace contemporary values without compromising on heritage.

The future of luxury watches and jewellery is being rewritten—and women are holding the pen.

As global maisons continue to embrace this transformation, one thing is certain: the industry is entering its most exciting chapter yet, driven by the creativity, clarity, and leadership of exceptional women at the helm.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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