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JAS 2024 concludes on a record-breaking note

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The Jewellers Association of Jaipur proudly announces the successful completion of JAS 2024, held at JECC Sitapura, Jaipur.

The premium B2B show was inaugurated by Rajasthan’s esteemed CM Shri Bhajan Lal Sharma, accompanied by guests of Honour – Smt Kalpana Devi Ji – MLA Ladpura and Shri Pramod Agarwal (Derawala) Chairman NGJCI.

JAS: The Premium B2B Show dedicated to the gems and jewellery industry, ended on a high note, with enthusiastic participation from trade buyers and exhibitors, resulting in business transactions doubling compared to last year.

Over 275 booths, including 165 gemstone booths and 110 jewellery booths. More than 5000 noted buyers, including international and NRI guests, were invited. The event attracted 1600+ trade buyers from across the country.

JAS 2024 marked the start of the upcoming show season. The event emphasised Jaipur’s rich heritage in gemstone cutting particularly emeralds, and renowned karigars enhanced Jada designs from centuries.

The grand highlight was the Jewellery Eminence Awards (JEA-24) where actress Esha Deol honored the best designs and craftsmen, celebrating those who have elevated Jaipur’s jewellery to international acclaim.

JAS 2024 was a dazzling event

Featuring a wide array of colorful gemstones and exquisite jewellery. The final day saw the presence of notable dignitaries including Rajasthan Deputy CM Shri Prem Chand Bairwa, Jaipur Greater Mayor Smt. Somya Gurjar and RIICO MD Shri Prakash Nakatia.

They expressed their admiration for the stunning jewellery designs, acknowledging Jaipur’s global reputation not just for its historic buildings but also for its remarkable gemstones and jewellery.

Alok Sonkiya-President of Jewellers Association Jaipur,“Our efforts to promote gemstones as coloured as natural promises are paying off. By marketing these precious stones effectively, we’re not only showcasing Jaipur’s heritage but also setting the stage for the future of the gemstone industry.”

Ashok Maheshwari-JAS Convener,“The success of JAS 2024 was evident right from the show floor right until the last minute when booths staff winding down, several exhibitors were engaging in business dealings till late evening. This prompts us to extend the show hours in future editions.”

Raj Mangadwal-Vice President and Co-Convener JAS,“JAS 2024 provided an unparalleled platform for trade buyers and exhibitors. The exceptional International arrangements let buyers and exhibitors from across the globe impressed and eager for more. The networking and business opportunities are abundant at JAS.”

Naresh Arya -Co-Convener JAS ,“The growth and success of JAS 2024 highlight the importance of our initiatives in promoting Jaipur’s gemstones and jewellery on print, digital and social media platforms. Our commitment to excellence and innovation has made JAS a cornerstone event in the industry.”

JAS extends heartfelt gratitude to all our exhibitors, sponsors, supporters and teams for their support and look forward to an even grander and more successful show next year. JAS invites all trade buyers and industry professionals to join in celebrating Jaipur’s gems and jewellery legacy.

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JB Insights

Gold Loans Fuel MSME Expansion

Industry Seminar Focuses On E-Commerce Growth, Logistics Solutions and Global Shipping Opportunities For The Gem and Jewellery Sector

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Across India, gold loans are rapidly shifting from purely personal-finance products into a go-to source of working capital and business-expansion funding for MSMEs, with non-bank lenders such as Muthoot Finance playing a central role in this transition. Record-high gold prices and easier documentation, combined with short-term tenures and relatively quick disbursal, are making gold-loan collateral attractive for small manufacturers, traders, and services-sector entrepreneurs who struggle to access traditional bank credit.

Gold loans have become a key contributor to India’s consumption-loan growth, with originations surging amid slowing personal-loan and credit-card growth and elevated gold prices improving collateral coverage.

Rating agencies and brokers note that high gold prices not only allow larger loans against the same jewellery but also help maintain asset quality, as borrowers are more incentivised to repay rather than forfeit precious metal.

Why MSMEs are turning to gold loans

  • Many MSME borrowers use family-held gold as collateral to finance working-capital gaps, inventory purchases, machinery upgrades, or local-market expansion, especially where cash-flow cycles are irregular or credit history is thin.
  • Gold loans typically offer lower interest and faster processing than unsecured personal loans or credit cards, and the presence of a tangible asset (gold) makes lenders more comfortable with shorter-tenor, higher-ticket loans.

Role of organised lenders like Muthoot Finance

  • Muthoot Finance and other large NBFCs explicitly position gold loans as flexible, short-term credit for “business-related” needs, including trade, small-scale manufacturing, and micro-retail, and have reported that a significant share of new disbursements go to self-employed professionals and small business-owners.
  • Digital-first interfaces, branch-network expansion into semi-urban and Tier-2/3 towns, and features such as missed-call status checks and mobile-based payment reminders help MSME-type borrowers manage repayments without frequent visits to branches.

Regulatory and risk-management angle

  • Regulators and rating agencies note that channeling gold-loan funds toward productive MSME activity can improve asset quality, as business cash flows often support repayment better than purely consumption-driven loans.
  • At the same time, tighter supervision on re-pledging and stricter documentation—from April 2026 onward—are pushing MSME borrowers toward organised players, reducing reliance on informal pawn-shop-style lending and improving transparency in SME-oriented gold-loan portfolios.

Market-level impact

  • With the organised gold-loan market expected to breach ₹15 lakh crore by March 2026, MSME-oriented lending is emerging as one of the key growth segments, particularly for NBFCs that combine branch-level trust with digital ease.
  • This trend is encouraging gold-loan houses to design quasi-MSME packages—such as higher ticket-sizes, flexible moratoriums around festival seasons, and payment-tracking tools—while keeping the underlying product clearly tagged as a secured gold-loan.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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