ShowBuzz
Jaipur Jewellery Show 2025: Where India’s Jewellery Industry will come Together
The December show expands to 1,227 booths, spotlights coloured gemstones and strengthens its global industry footprint
India’s No. 1 B2B and B2C show — the Jaipur Jewellery Show (JJS) will be held this year with the theme “Coloured Gemstones” at the Novotel Jaipur Convention Centre, Sitapura, from 19 to 22 December 2025. JJS has earned a special global identity as the premier December jewellery show, where top jewellery traders showcase their newest designs and finest craftsmanship. JJS is prominently featured in annual calendars across India and abroad.
JJS – jewellery industry’s leading platform, JJS, is returning this December with its full grandeur. The JJS team is working with great enthusiasm and dedication to make the show a grand success. With the cooperation of exhibitors, visitors, and promotion partners, JJS has consistently achieved remarkable milestones. Exhibitors are showing keen excitement for “The December Show.” This year’s JJS will be even bigger and better.
CHIEF GUEST AND INAUGURATION OF CEREMONY:
The formal inauguration of JJS will take place at 11 AM on Friday, 19 December, at the Jaipur Convention Centre. The show will be inaugurated by the Chief Guest, Pritesh Patel, President and CEO of the Gemological Institute of America, Inc. (GIA).
HOSTING THE HIGHEST-EVER 1227 BOOTHS:
Rashmikant Durlabhji initiated JJS with only 67 stalls at Entertainment Paradise in Jaipur. In 2025, JJS will become the largest-ever show with 1227 booths and 660 exhibitors. These will include 624 gold jewellery booths, 314 loose gemstones booths, 74 silver jewellery booths, and 74 allied machinery booths.
In previous years, around 66 percent of the booths in the jewellery section are designer booths, which will not only enhance the beauty of JJS but also offer visitors a refreshing sense of novelty.
PARTICIPATION OF EXISTING AND NEW EXHIBITORS:
JJS-2025 will see the participation of several new exhibitors along with many national brands. This time, the show is expected to host over 8,000 trade visitors and around 50,000 domestic and international visitors.
NATIONAL AND INTERNATIONAL PARTICIPATION:
JJS-2025 will also feature participation from both national and international exhibitors. This includes one booth from Bangkok. In addition, exhibitors from Jaipur as well as from Mumbai, Kolkata, Delhi, Bengaluru, Hyderabad, and Ahmedabad will also be part of the show.
PINK CLUB:
In JJS 2022, an exclusive new B2B pavilion named ‘Pink Club’, inspired by the name Pink City, was introduced, which has since become one of the main attractions of JJS. This year as well, in JJS 2025, the Pink Club will be part of Hall 2. The Pink Club will feature 74 pre-fabricated booths, including 44 jewellery booths and 30 gemstone booths. Only B2B customers will be allowed to enter this pavilion, which will also offer a special lounge, complimentary tea/coffee, and free Wi-Fi.
NETWORKING DINNER:
The exciting highlight of JJS 2025 will be the grand networking dinner organised on 20 December. This evening will provide exhibitors with an excellent platform to interact with top retailers and JJS buyers while enjoying dinner and a live band performance. This time, attendees will get to enjoy a performance by popular Bollywood singer and actor Paresh Pahuja.
THE DECEMBER SHOW:
The Jaipur Jewellery Show — The December show, as it is popularly known, has become an important event with over 50,000 domestic and foreign visitors coming for the event. These visitors get the opportunity to witness the latest and the finest of what the Gems & Jewellery industry has to offer. These products are not only limited to Jaipur but feature merchandise from exhibitors worldwide. The Department of Tourism, Government of Rajasthan has listed this event on their annual calendar for the tourists and visitors. A large number of tour operators have dovetailed their itinerary with this prestigious event which enables the group of both foreign and domestic tourists to visit the show.
MEDIA BLITZ:
JJS 2025 will witness some organized and well-planned publicity blitz. A select mix of print and electronic media will make the promotional campaign highly effective.
Furthermore, there will also be a judicious use of highway hoardings and FM radio. Outdoor publicity will also see a new high this year with extensive coverage not only in Jaipur but also other cities.
The Print Media advertisements will see publicity in local and national newspapers, national consumer publications, and trade publications. Radio FM, which has become such a publicity agent, saw advertisements in Radio City, FM Tadka, My FM, Red FM, and Radio Mirchi. The direct promotion saw publicity in the form of the JJS Calendar, notebook, and slip pads, etc.
COLOURED GEMSTONE PROMOTION GROUP
The Jaipur Jewellery Show will focus on the theme “Coloured Gemstones.” After highlighting emeralds and rubies in previous editions, this year’s show will place special emphasis on the entire range of coloured gemstones. To promote this, a Coloured Gemstone Promotion Group has also been launched, comprising 12 members. He also announced that Miss Universe India 2023, Shweta Sharda, is the brand ambassador for Jaipur Jewellery Show 2025.
JJS–IJ DESIGN AWARDS
The JJS–IJ Design Awards, conducted by Indian Jeweller Magazine will once again be organised this year. This prestigious event is eagerly awaited. The winners were selected during the Grand Jury Meet. Now in its 15th year, the JJS–IJ Design Awards have earned a special place in the hearts of jewellery connoisseurs across India and abroad. Year after year, the awards have showcased and honoured the very best in design and creativity from across the country.
This year, the IJ Awards received 834 entries. Out of these, more than 135 designs across 19 categories were evaluated by a distinguished jury. The entries were judged on the basis of innovation, wearability, uniqueness, finishing, design, and craftsmanship. All finalists will be felicitated at a grand ceremony on 19 December 2025 at the Jaipur Jewellery Show.
This year’s jury panel included: JJS Secretary – Rajiv Jain; Education Director, GIA India – Arjun Pansari; Chief Designer & Founder, Shantanu Garg Designer – Shantanu Garg; TV & Film Actor and Kathak Dancer – Prachee Shah Paandya; Founder & Proprietor, Label Sonaakshi Raaj – Sonaakshi Raaj; Fashion Designer – Ken Ferns; Celebrity Stylist & Luxury Consultant – Sonam Babani; Founder & Jewellery Designer, Gautam Banerjee’s Academy of Jewellery Design, Mumbai – Gautam Banerjee; Principal, Architect & CEO, ARD Studio – Ar. Ricky Doshi; and Director & Principal, SNDT Women’s University – Dr. Sachin Laddha.
1000 TOP RETAILERS
Around 1,000 of India’s top jewellery retailers have confirmed their participation in JJS this year. These retailers visit the show every year on JJS’s invitation and actively engage as B2B buyers, establishing consistent supply channels for their products. This ensures ongoing communication between buyers and jewellery manufacturers.
MORE THAN 50 GJC MEMBERS TO PARTICIPATE
The Board of Directors of the All India Gems & Jewellery Domestic Council (GJC) has been invited by JJS to attend the show. GJC is the national trade federation responsible for the growth and promotion of the gems and jewellery trade across India. More than 50 leading jewellery retailers from across the country will attend this grand event. They will also get the opportunity to select items from a large number of booths at the show. Their presence will allow exhibitors to engage with industry experts and discuss key issues related to the gems and jewellery sector.
More than 50 GJC members are expected to participate in the Zonal Conveners Meeting as well.
PRESTIGIOUS PARTNERS:
GIA, DTC, GJEPC, WFDB, CIBJO, GJC, NGJCI, IBJA, ICA, Rio-Tinto, Gemfields, G & J Trade Organisations, bodies, associations, miners, IGI and SGL all have been prestigious partners to JJS. Their skill and professional working have added value to this mega event.
SECURITY & INSURANCE:
The organizers have also made arrangements for individual cameras as well as JJS level for security. To further enhance the security this year, nearly 500 plus cameras have been installed in common areas. This year also there will be a bar coded entry system for the visitors.
BUSINESS HOURS:
The show will remain open for business visitors from 10 AM to 7 PM. For general visitors, the timing will be 1:30 PM to 7 PM. On the final day, Monday, 22 December, the show will close at 6:30 PM.
NO. 1 B2B & B2C SHOW
Gems and jewellery shows are organised all over the world. However, in India, these shows are usually either exclusive B2B international shows or consumer shows. In contrast, JJS is a unique show that focuses on both B2B and B2C formats. Jewellers and consumers find this rare platform ideal for 360-degree feedback.
On the B2C side, consumers get the opportunity to explore products in an easy and accessible format across more than 1200 booths. They can conveniently choose and shop from multiple vendors, match pieces with their own retailers and friends, and finalise purchases — creating a delightful and enriching experience.
SOCIAL MEDIA AT JJS
The Jaipur Jewellery Show has a dedicated social media team. The team has envisioned a platform that will provide its exhibitors, access to millions of potential consumers at low cost and with a realistic insight.
Engagement is a highlight of this strategy where the consumers can shed their traditional and purely passive role to interact directly with the exhibitors, which in turn would provide opportunities to build trustworthy relationships. With trust and transparency in the environment, the conversion rates will grow massively.
The team is not merely on a mission to get maximum likes on Facebook or a large number of followers on Twitter or Instagram. The team’s vision is to unlock the wealth of information that hides behind these staggering numbers for the exhibitors.
The social media would make JJS a more efficient organization where the exhibitors would equip themselves with smarter decision-making capabilities in business. Also, the consumers would have an enriching and engaging experience.
JAIPUR JEWELLERY DESIGN FESTIVAL (JJDF)
To encourage and promote designers, the Jaipur Jewellery Show is hosting the Jaipur Jewellery Design Festival (JJDF) for the 8th time this year. The festival will feature 67 booths.
Key attractions include designer booths, live demonstrations by artisans showcasing traditional ghaat work and intricate engraving techniques. An institutional display will offer insights into the technical aspects of jewellery design and production. Under “Uncut,” engaging knowledge sessions and special talk shows with industry leaders will also be organised.
At JJDF, students from 8 to 10 leading design institutes will be given a platform to showcase their creations. JJDF 2025 will highlight Jaipur’s creativity through the participation of emerging designers from top institutes, as well as artisans and designers.
MEDICAL FACILITIES FOR VISITORS
Special attention has been given to the convenience and safety of visitors. The show will have robust arrangements for medical aid, ambulance services, fire safety, and overall security.
JJS’S CONTRIBUTION TO ENVIRONMENTAL PROTECTION
JJS has always made a significant contribution towards environmental protection. In this direction, canvas has been used for branding the show this year. Apart from this, a PET bottle crusher machine will also be installed in JJS this year, which will allow the plastic bottles to be destroyed immediately and their granules to be recycled. This initiative will help in the disposal of plastic waste and will contribute to environmental protection.
FOCUS ON NEW TRENDS IN JEWELLERY
One of the key highlights of the Jaipur Jewellery Show is its strong focus on the latest designs and new jewellery settings. Visitors get to explore everything from traditional heavy gold ornaments to the latest trends in lightweight jewellery. Those looking for fashion accessories and stone-studded pieces will not be disappointed. A strong demand for both yellow and white gold jewellery is expected.
Jewellery featuring fancy-cut gemstones with traditional and oriental aesthetics will be displayed. Kundan Meena jewellery is also expected to remain a major attraction this year. The innovative use of lightweight and coloured gemstones will introduce several affordable jewellery items.
BEST BOOTH TROPHY
A new award category has been added to JJS this year. Under this category, the first and second best booths in the 9-square-metre segment will be honoured.
JJS – A COMPLETE SHOW
This year too, the JJS will be a complete show with diamonds, colour stones, precious metals – silver, gold, base metals-carving and beads. The exposition will also cover jewellers and gemstone dealers, jewellery institutes, publications apart from others. There will be separate sections for jewellery and gemstones. This categorization will make it convenient for the customers to search out the product of their choice.
WHY JAIPUR?
The reason why the fabled Pink City has been chosen to be the venue for JJS is the incontrovertible fact that it happens to be a G&J City. Jaipur has a rich tradition, as old as the city’s history itself, of the exquisite art of jewellery and gem-stones. Little wonder that JJS has become an important annual fixture of a happening city called Jaipur. People now look forward to it.
It would not be out of place to mention that some of the top companies in the country are making a beeline for the ochre-pink city for having international conventions, conclaves, symposiums, seminars and workshops. And when the city also happens to be a tourist / shopping destination, it sure is an added advantage. The city has come into its own as a convention / business centre par excellence.
ShowBuzz
Bvlgari’s Lucia Silvestri Gives Away Top Honours at The Artisan Jewellery Design Awards 2026
Global Design Vision Meets Indian Craftsmanship as Artisan Awards 2026 Celebrates Innovation and Heritage
The 9th edition of the Artisan Jewellery Design Awards 2026, organised by the Gem & Jewellery Export Promotion Council (GJEPC) and curated by The Futurist, concluded in Mumbai on April 8, bringing together the finest expressions of creativity, craftsmanship, and innovation in jewellery design.
The Artisan Awards 2026 were powered by GIA and supported by the World Gold Council.
Held in the distinguished presence of Lucia Silvestri, Creative Director & Gems Buying Director, Bvlgari; Amedeo Scognamiglio, Founder & Creative Director, RFMAS Jewellery Group; Dr. Annapurna Garimella, Art Historian & Designer; Siddharth Kasliwal, Founder, Gem Palace; Milan Chokshi, Founder, Moksh; Amit Pratihari, Managing Director, GIA India; and Paola De Luca, Creative Director & Trend Forecaster, and Curator of the Artisan Awards.
From GJEPC, the event was attended by Kirit Bhansali, Chairman; Shaunak Parikh, Vice Chairman; Ashish Borda, Convener – Promotions, Marketing & Business Development; Jayanti Savaliya, Regional Chairman – Gujarat; Vijay Mangukiya, Convener – International Exhibitions; Mansukh Kothari, Convener – Events; and Sabyasachi Ray, Executive Director.
Instituted in 2014, the Artisan Awards has evolved into one of the industry’s most prestigious design-led platforms—encouraging originality, nurturing creative talent, and supporting India’s journey from a manufacturing powerhouse to a global design destination.
This year’s theme, “Quantum Couture: Re-engineering Beauty and Cultural Codes,” explored a powerful shift in how jewellery is conceived and experienced—where heritage is not just preserved, but reinterpreted for a new era.
Through three creative directions—Embroidery, Micro-Painting, and Poetic Layers—designers presented jewellery that is fluid, expressive, and deeply conceptual, blending traditional craftsmanship with technology, storytelling, and contemporary design thinking.
Embroidery reimagined textile traditions as structure, where elements like lace, thread, and brocade were translated into metal and gemstones. Techniques such as filigree and jali evolved into intricate frameworks, creating pieces that felt layered, lightweight, and architectural.
Micro-Painting celebrated precision and storytelling at a miniature scale—drawing from heritage crafts like meenakari and miniature art. Each piece became a detailed narrative, where craftsmanship, symbolism, and technique came together to create intimate and meaningful expressions.
Poetic Layers explored jewellery as a multi-dimensional form—where nature, emotion, and structure intertwined. Through organic shapes and layered compositions, designers created pieces that felt fluid, sculptural, and deeply expressive.
With over 550 entries, the competition culminated in 27 finalists, whose ideas were brought to life by leading manufacturers, highlighting the seamless synergy between design innovation and manufacturing excellence.
Importantly, the journey of these creations does not end here. The 27 winning pieces will go on to be showcased at leading international platforms such as JCK Las Vegas, Vicenzaoro, IIJS Bharat Mumbai, SAJEX in Saudi Arabia, and other leading trade shows—taking the brilliance of Indian jewellery design to a wider global audience and reinforcing India’s growing presence in design-led jewellery.
Kirit Bhansali, Chairman, GJEPC, said
“India has long been recognised as a manufacturing powerhouse, but the next phase of growth lies in becoming a global design destination. Platforms like the Artisan Awards play a crucial role in encouraging original thinking and shaping the future identity of Indian jewellery.”
Lucia Silvestri, Jewellery Creative & Gems Buying Director, Bvlgari, Said:
“I have always been deeply fascinated by India’s extraordinary heritage in jewellery, a tradition that is incredibly rich in craftsmanship, symbolism, and artistry. There is a profound sense of history and culture embedded in every detail, which makes it a constant source of inspiration for me. Having reviewed the design sketches, I was particularly struck by the way this heritage is being reinterpreted through a contemporary lens. There is a beautiful balance between tradition and innovation, where legacy meets modern creativity.”
Paola De Luca, Creative Director & Strategist, The Futurist LLC, Said:
“I am honoured to be part of India’s enduring legacy of jewellery and craftsmanship. India continues to inspire the world of jewellery, now empowering a new wave of creative voices and future icons. From heritage to horizon, India fuels the next generation of jewellery designers redefining global aesthetics.”
Ashish Borda, Convener, Promotions & Marketing, GJEPC, said:
“With over 550 entries responding to the theme of Quantum Couture, we witnessed bold imagination and fresh interpretations. Designers embraced heritage as a foundation to create something distinctly modern, reflecting the growing maturity of the talent pool. Through platforms like the Artisan Awards, GJEPC remains committed to nurturing design innovation and strengthening India’s position in high-value, design-led jewellery.”
The awards were adjudicated by an eminent jury comprising Lucia Silvestri, Creative Director & Gems Buying Director, Bvlgari; Amedeo Scognamiglio, Founder & Creative Director, RFMAS Jewellery Group; Dr Annapurna Garimella, Art Historian & Designer; Siddharth Kasliwal, Founder, Gem Palace; and Milan Chokshi, Founder, Moksh.
Amedeo Scognamiglio, Founder & Creative Director, RFMAS Jewellery Group, said:
“My personal journey is rooted in a multi-generational Italian family tradition of craftsmanship, where technique is inherited, refined, and respected. At the same time, I have always felt the need to challenge that legacy through a contemporary design language of my own. This duality is exactly why the Artisan Awards resonate with me. The designers I reviewed carry the same weight of heritage, but also the courage to evolve it — and that is where true creativity lives. I see in them the younger me.”
Dr Annapurna Garimella, Art Historian & Designer, said:
“Refined, ebullient, or wild — craft from India, especially in precious materials, has seduced the connoisseurs of the world for centuries. As an art historian, I am intrigued by the way historic and contemporary makers think through concept, purpose and material. As a designer working with artisan-designers and craftspeople, I am also seduced by the transmission and transformation of historic skills and knowledge. The Artisan Awards allow me to closely observe how other designers work, and it excites me to think about how they visualise concepts and realise them.”
Siddharth Kasliwal, Founder, Gem Palace, Said:
“What really stood out to me while judging at the Artisan Awards was the sheer fearlessness in creativity. There was a beautiful balance—designs that respected tradition, yet weren’t afraid to push boundaries and explore something new. That’s exactly the kind of mindset our industry needs today. Platforms like the Artisan Awards play such an important role in encouraging artisans and designers to think bigger, take risks, and evolve. It’s genuinely exciting to see this level of talent shaping the future of jewellery design.”
Milan Chokshi, Founder, Moksh, said:
“The structure of the Artisan Awards pushes the participants to really explore ideas, and at the same time present originality—extremely relevant in these times of excessive mechanical reproduction, where almost nothing seems original and everything can be made in unlimited quantities.”
Winners: The Artisan Awards 2026
| EMBROIDERY | DESIGNER NAME | MANUFACTURED BY |
| WINNER | Surajit Ghosal | Anan Jewels India LLP |
| 1ST RUNNER UP | Lekshmi Raj Manju | Walking Tree Pvt.Ltd. |
| 2ND RUNNER UP | Prajakta Vesvikar | Anan Jewels India LLP |
Winner Suraji Bhosal
1ST RUNNER UP – Lekshmi Raj Manju
2ND RUNNER UP – Prajakta Vesvikar
| MICRO PAINTING | ||
| WINNER | Kavitha Rajendran | GRT Jewellers |
| 1ST RUNNER UP | Elena Pari | Arun Jewels |
| 2ND RUNNER UP | Archangel Caszo | Farah Khan Fine Jewellery Pvt.Ltd. |
WINNER – Kavitha Rajendran
1ST RUNNER UP – Elena Pari
2ND RUNNER UP – Archangel Caszo
| POETIC LAYERS | ||
| WINNER | Namira Shaikh | Farah Khan Fine Jewellery Pvt.Ltd. |
| 1ST RUNNER UP | Nayonika Chatterjee | Walking Tree Ventures |
| 2ND RUNNER UP | Abhijit Das | Anan Jewels India LLP |
WINNER – Namira Shaikh
1ST RUNNER UP – Nayonika Chatterjee
2ND RUNNER UP – Abhijit Das
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.