ShowBuzz
De Beers Lights Up Mumbai with a Soul-Sparkling Manifestival 2026
Mindful Luxury Meets Emotional Purpose: Event Deepens ‘Love from Universe’ Campaign, Positioning Diamonds as Talismans for Personal Growth
De Beers Group hosted Manifestival 2026 in Mumbai, an experiential event to launch its new Intention Pendant and strengthen its ‘Love from Universe’ campaign. The event successfully reframed natural diamonds, moving them beyond traditional aesthetics and occasion-based gifting to become symbols of personal purpose, emotional clarity, and mindful consumerism.
Anchoring the New Narrative: The Intention Pendant, a collection designed around themes of personal expression and intention-setting, was the focal point of the immersive evening. It represents a conscious consumer shift, aligning the enduring nature of diamonds with modern rituals like manifestation and vision boarding for the coming year.
An Experiential Journey: The festival transformed the concept of manifestation into tangible spaces. Guests, including Bollywood actor Diana Penty, Raashi Khanna, and lifestyle creators, explored themed installations dedicated to affirmations—from wishing for better health to inviting more joy. A ‘Manifest Station’ corner provided space for women to pen down their heartfelt desires.
Connecting with Emotion: Mindfulness speaker Raageshwari Loomba stated, “Jewellery is no longer just a product—it’s a tool for self-upliftment.” Poet Priya Malik further enriched the narrative with a spoken-word performance, describing the Intention Pendant as a message from the universe when worn close to the heart, reminding one of self-worth and nurtured dreams.
“Diamonds have always held a special place in my heart. I grew up watching my mother wear them with such grace, and I still remember receiving my first diamond at 15 — a moment that shaped my love for these timeless stones. While every design we create is meaningful to me, the Compass of Light Intention Pendant is my personal favourite. It represents clarity, direction and the quiet strength diamonds have always symbolised in my life.”- Federica Imperiali, Global Head, Trade Marketing, De Beers Group
Campaign Rollout: Manifestival 2026 supports the national expansion of De Beers’ ‘Love from Universe’ campaign, which features celebrities collaborating with the brand. These celebs include Shreya Dhanwanthary, Tamannah Bhatia and Sania Mirza. This 360- degree initiative has been ably taken ahead through partnerships with Indian Natural Diamond Retailer Alliance (INDRA).
By blending the cosmic energy of a natural diamond with the current cultural trend of setting personal intentions, De Beers has successfully positioned the Intention Pendant as a daily talisman for a new generation of purpose-driven consumers.
ShowBuzz
Sydney Jewellery Fair Puts Education, Technology and Business Growth In The Spotlight
12 Expert-Led Sessions To Equip Jewellery Retailers With Insights On AI, Diamonds, Gemstones, Security, Insurance and Next-Generation Consumers
With the International Jewellery Fair in Sydney set to take place from 22–24 August 2026, organisers Expertise Events have announced an extensive education programme aimed at helping jewellery retailers strengthen their businesses and stay ahead of industry developments.
The three-day fair will feature 12 expert presentations, covering everything from AI and digital tools to gemstone education, diamond detection, business security, insurance and consumer trends.
The programme will open on Saturday, 22 August, with Vikas Sodhani of Unbridaled exploring how AI tools can boost sales and streamline daily operations. The day will also feature sessions on Australian opals, Colombian emeralds, jewellery business security and insurance.
Gemstone specialists Alyssa Cameron and Mateo Patino of GemstoneX will offer practical insights into Colombian emerald quality, treatments, origin and certification. Meanwhile, John Papadimitriou of Safeguard Locksmiths will focus on improving operational discipline and business controls, while Lachlan Renshaw of Centrestone Jewellery Insurance will address protecting jewellery businesses beyond the point of sale.
Technology will remain a key theme, with Ryan Abdullah and Isaac Schaider of CaratIQ demonstrating how AI and technology can help jewellers increase sales and simplify operations. Stephen Moignard of Australian Jade will also take attendees through the origins and characteristics of Australian jade.
Focus on Trust, Technology and Changing Consumers
The education programme continues on Sunday, 23 August, with Christina Loccisano of Searay presenting a live demonstration of diamond detection technology and examining how retailers can use trust as a competitive advantage.
The Gemmological Association of Australia (GAA) will address one of the industry’s most relevant areas—the distinction between natural, treated and synthetic materials, including natural and lab-created diamonds.
Other sessions will explore how outsourced manufacturing and integrated software are reshaping bespoke jewellery, while generational consultant Scott Millar will examine the trends influencing the next generation of jewellery consumers.
The final day, Monday, 24 August, will open with Mustafa Ali of Fog Bandit ANZ, who will focus on proactive approaches to jewellery business security and loss prevention.
By bringing together industry expertise, practical education and emerging technology, the Sydney Fair aims to provide retailers with actionable knowledge that can be applied directly to their businesses.
The International Jewellery Fair will be held at the International Convention and Exhibition Centre (ICC Sydney) from 22–24 August 2026.
-
National News2 days agoMMTC-PAMP Appoints Sidharth Malhotra As Brand Ambassador
-
International News2 days agoGJEPC Auckland Visit Targets Growth In India-NZ Jewellery Trade
-
National News2 days agoWAMIQA GABBI Appointed First National Brand Ambassador Of EVERLITE BY SENCO
-
International News3 days agoGuyana Targets Gold and Jewellery Hub Status By 2030
JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.