National News
ITDCA Signs Strategic MOU with eBay to Boost Global Reach for ITDCA members
Indian-Thai Diamond and Colorstone Association (ITDCA) is pleased to announce the signing of a Memorandum of Understanding (MOU) with eBay, one of the world’s leading e-commerce platforms. This strategic collaboration aims to create new global opportunities for ITDCA members in the gem and jewelry industry.
As part of this initiative, ITDCA will be organizing a dedicated event in partnership with eBay, where members can learn more about the platform, benefits, and onboarding process. Details of the event will be shared with members shortly.Under the MOU, ITDCA members will enjoy several exclusive benefits for ITDCA members only.
This partnership aligns with ITDCA’s goal of enhancing member competitiveness and facilitating access to international markets. ITDCA President Mr. Atul Jogani stated, “This collaboration with eBay offers exciting prospects for our members to expand their businesses globally with expert guidance and resources. eBay has presence in 190 countries and members will benefit from that network.”
We encourage all members to stay tuned as we will be sharing more information about the upcoming event and how to participate in the program.
National News
Kushals Turns The 9-To-5 Into ‘9 To Shine’ With Its Workwear Jewellery Collection Featuring Real Life Professionals
The New Collection Features Real-Life Professionals and Offers 92.5 BIS Hallmarked Sterling Silver and 18K Gold-Plated Jewellery, Designed To Complement Modern Workwear Across Every Profession and Personal Style.
Meetings, coffee runs, client presentations, brainstorming sessions, and after-work plans—every part of a working woman’s day deserves jewellery that keeps up. Celebrating the many hats women wear, Kushals Fashion Jewellery, India’s leading fashion jewellery brand, introduces ‘9 to Shine’, its latest Workwear Jewellery Collection, brought to life by real professionals who wear confidence just as effortlessly as they wear their jewellery.
Rooted in authenticity, the campaign shines a spotlight on women from diverse professions, ranging from entrepreneurs and HR professionals to clinical researchers and beyond. Each brings her own story, style, and personality to the campaign, proving that jewellery isn’t reserved for special occasions—it’s part of how today’s women show up every single day.
Created for women whose workwear reflects their mood each day, the ‘9 to Shine’ collection celebrates the many ways jewellery is worn today. Some days call for a sharp power suit, others for ethnic wear, co-ords, or a pair of casual denims. Whatever the day or dress code, the collection offers jewellery thoughtfully curated to complement every office look, mood, and personal style.
Featuring minimal layered necklaces, sleek chains and pendants, tennis bracelets, finger rings, pearl earrings, contemporary kadas, and antique-inspired earrings with a modern twist, each piece is thoughtfully designed to elevate an outfit without overpowering it. Crafted in 92.5 BIS hallmarked sterling silver and 18K gold-plated fashion jewellery, the collection combines premium craftsmanship with a lightweight, comfortable fit, making it ideal for women who seamlessly transition from work to after-hours plans.
Commenting on the launch, Manish Gulechha, CEO & Co-Founder, Kushals Fashion Jewellery, said:
“Workwear today isn’t defined by a single look. With ‘9 to Shine’, we’ve thoughtfully curated a collection that complements ethnic, western, formal, and casual office wear, making it easy for women to find jewellery that suits their personal style and every kind of workday.”
With ‘9 to Shine’, Kushals celebrates the women who bring confidence, ambition, and individuality to everything they do. Designed for every pitch, every promotion, every coffee break, every commute, and every small win along the way, the jewellery is crafted to move effortlessly with them, adding a touch of style and confidence to every workday.
Kushals Turns The 9-To-5 Into ‘9 To Shine’ With Its Workwear Jewellery Collection Featuring Real Life Professionals
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