Indriya, the jewellery brand from Aditya Birla Group, has launched its newest festive collection — ‘Alka’, a tribute to the rich legacy of South Indian temple jewellery. The collection was unveiled just in time for the festive season, capturing the essence of tradition, devotion, and fine artistry.

Rooted in sacred motifs and inspired by centuries of spiritual craftsmanship, Alka features exquisitely handcrafted pieces adorned with Goddess Lakshmi and Lord Ganesha, symbolizing prosperity, beauty, and divine blessings. Designed as modern heirlooms, these jewels are intended to be passed down through generations — each one a celebration of culture and continuity.

Alka is more than a jewellery collection — it’s a revival of timeless traditions, an homage to divine forms, and a promise of heritage reimagined for today’s discerning wearer.

To mark the launch, Indriya has announced special festive offers for a limited period:

• ✨ Up to 35% off on gold and diamond jewellery value
• ✨ Double Gold Rate Protection – Pay 20% advance to lock today’s gold rate. If prices drop, customers pay the lower rate. If they rise, the locked rate is honored.
• ✨ 0% deduction on old gold exchange

The collection is available across Indriya stores and online, offering a rare blend of tradition and modern elegance for festive shoppers.

For those seeking jewellery that holds not just value but spiritual significance, Alka by Indriya is poised to become a cherished part of their celebrations.