BrandBuzz
Indriya Unveils ‘Alka’: A Festive Temple Jewellery Collection Celebrating South Indian Heritage with Aditi Rao Hydari
With divine motifs and timeless craftsmanship, Alka by Indriya brings sacred artistry to life — launched alongside festive offers including up to 35% off and gold rate protection.
Indriya, the jewellery brand from Aditya Birla Group, has launched its newest festive collection — ‘Alka’, a tribute to the rich legacy of South Indian temple jewellery. The collection was unveiled just in time for the festive season, capturing the essence of tradition, devotion, and fine artistry.
Rooted in sacred motifs and inspired by centuries of spiritual craftsmanship, Alka features exquisitely handcrafted pieces adorned with Goddess Lakshmi and Lord Ganesha, symbolizing prosperity, beauty, and divine blessings. Designed as modern heirlooms, these jewels are intended to be passed down through generations — each one a celebration of culture and continuity.


Alka is more than a jewellery collection — it’s a revival of timeless traditions, an homage to divine forms, and a promise of heritage reimagined for today’s discerning wearer.
To mark the launch, Indriya has announced special festive offers for a limited period:

- ✨ Up to 35% off on gold and diamond jewellery value
- ✨ Double Gold Rate Protection – Pay 20% advance to lock today’s gold rate. If prices drop, customers pay the lower rate. If they rise, the locked rate is honored.
- ✨ 0% deduction on old gold exchange
The collection is available across Indriya stores and online, offering a rare blend of tradition and modern elegance for festive shoppers.
For those seeking jewellery that holds not just value but spiritual significance, Alka by Indriya is poised to become a cherished part of their celebrations.
BrandBuzz
Mavitrra Launches the “Minimalistic Diamond Collection” – A Quiet Celebration of Everyday Elegance and Contemporary Luxury
Mavitrra, the refined bespoke diamond jewellery brand known for its stylistically unique and spiritually inspired artistry, proudly unveils its latest curation—The Minimalistic Diamond Collection, a line that celebrates understated luxury through clean silhouettes, fine craftsmanship, and timeless sophistication.
Designed for the modern woman who values grace in simplicity, the collection embodies the philosophy of “effortless brilliance.” Each piece features natural diamonds set in hallmark white and yellow gold, seamlessly blending subtle glamour with versatile design. From soft geometric structures to fluid minimal forms, every creation is thoughtfully crafted to elevate everyday wear while maintaining the artistry and emotional depth Mavitrra is known for. The collection includes the Trillion Charm Necklace, the Amora Dome Heart Ring, Amoura Ekatrra, Amoura Swarnadil, Sitara by Mavitrra

Bindu Sharma, Founder & Creative Director, Mavitrra’’ said ‘’The Minimalistic Diamond Collection is born from a simple yet profound thought—true elegance doesn’t demand attention; it quietly captivates. Today’s woman seeks jewellery that reflects her rhythm, her choices, and her unspoken confidence. With this collection, we wanted to create pieces that blend into her everyday life while still making her feel elevated and expressive. Each design carries a sense of emotional purity and artistic precision, crafted to resonate with individuality rather than trends.
Minimalism, for us, is a celebration of meaningful design—where every curve, every diamond, and every silhouette has purpose. This collection reflects the modern woman’s desire for jewellery that is graceful, wearable, and timeless. It is an ode to subtle glamour and the beauty of simplicity.
The Minimalistic Diamond Collection stands as an evolution in Mavitrra’s design language the perfect harmony of modern minimalism and soul-led craftsmanship. These pieces can be worn every day, layered effortlessly, or styled as standalone statements. Each creation honours the essence of contemporary femininity: calm, confident, and inherently sophisticated.
This collection brings forward Mavitrra’s promise of creating jewellery that becomes a part of a woman’s lifestyle, rather than just her wardrobe reflecting her elegance in the most natural and timeless way.
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