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Indriya Opens Third Store in Pune, Strengthens Maharashtra Presence with Six Locations

With 24 stores now across India, the Aditya Birla Group’s jewellery brand continues rapid expansion, offering diverse collections for every occasion

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Indriya, the jewellery retail brand from the Aditya Birla Group, has expanded its footprint in Pune with the opening of its third store in Aundh, following successful launches in Bund Garden and Pimpri. This brings the brand’s total store count in Maharashtra to six, and 24 across India.

Launched in 2024, Indriya has swiftly established itself in major urban markets. Pune, known for its blend of cultural heritage and a rising base of discerning consumers, is a key city in the brand’s growth strategy. The city’s affinity for gold, diamond, and polki jewellery aligns with Indriya’s expansive offering of over 20,000 jewellery pieces and 5,000+ exclusive designs.

The new store aims to cater to a wide audience with collections designed for daily wear, weddings, and festive occasions—all crafted with Indriya’s signature blend of heritage and innovation.

“Jewellery today serves as a powerful medium of self-expression, where heritage meets modern design, and craftsmanship tells a personal story. At Indriya, our endeavour has always been to create jewellery that is both culturally rooted and creatively distinct. Pune, with its rich artistic legacy and contemporary outlook, has been an important part of our growth journey. The launch of our third store in Aundh reflects not only the city’s response to our vision but also our commitment to empowering connoisseurs of fine jewellery in this vibrant region. As we expand our footprint in Maharashtra, we remain focused on delivering meaningful design, exceptional quality, and an experience that celebrates individuality.”
Sandeep Kohli, CEO, Indriya

Indriya continues to focus on physical retail growth across Maharashtra, supported by consumer engagement strategies. The Aundh store also contributes to the Aditya Birla Group’s growing presence in the jewellery sector. Backed by one of India’s most trusted business groups, Indriya is well-positioned to become a leading player in the highly competitive Indian jewellery market.

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New Premises

From Mumbai to Delhi: House of Quadri Brings Its Signature Diamond Experience to the Capital

“House of Quadri expands to Delhi, offering immersive experiences and showcasing iconic lab-grown diamond collections Allure and Ellipses, while championing ethical luxury and personalized craftsmanship.”

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After the success of its flagship in Mumbai’s heritage district of Fort, House of Quadri unveils its second retail destination in Delhi, marking a significant milestone in the brand’s journey. Known for redefining fine jewellery through its philosophy of “Luxury as a Habit,” the brand continues to champion the beauty, accessibility, and sustainability of lab-grown diamonds.

The Delhi store introduces patrons to House of Quadri’s most iconic design narratives, offering an immersive experience that celebrates craftsmanship, innovation, and timeless appeal. At its heart lie two exquisite edits, Allure and Ellipses, each reflecting the brand’s signature design language. The Allure collection reinterprets the marquise and pear cuts with a bold, modern sensibility. Traditionally associated with grace and sophistication, these forms are now imagined through sculptural silhouettes that fuse drama with delicacy. The elongated marquise and graceful pear are transformed into contemporary expressions of individuality, embodying the balance between strength and elegance that defines House of Quadri’s aesthetic.

In contrast, Ellipses celebrates the oval cut, geometry’s most elegant rebellion, with jewels that exude quiet sophistication. The collection highlights the flattering fluidity of the oval shape, crafted to enhance the natural grace of the hand. Through thoughtful detailing, subtle elongations, and refined symmetry, each piece captures the brand’s commitment to effortless modernity and timeless allure.

Beyond its curated collections, House of Quadri continues to celebrate personal expression through bespoke creations. Clients are invited to collaborate with the brand’s artisans to design rings that reflect their individuality whether marquise, oval, round, or an unconventional silhouette each transformed into an heirloom that carries personal meaning.

Vaibhav Karnavat

“For us, Delhi was never about replication, but evolution,” says Vaibhav Karnavat, Founder & CEO of House of Quadri. “We wanted to bring our most iconic collections to a city that deeply appreciates craftsmanship and culture. This store represents our ongoing journey, a celebration of modern design, ethical luxury, and everyday elegance.”

More than just an expansion, the Delhi store embodies the evolution of thought and forms a space where diamonds are not reserved for occasions but designed to be lived with. It invites every visitor to experience fine jewellery as an extension of self-wearable art that celebrates individuality, emotion, and the quiet luxury of everyday life.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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