New Premises
Indriya Opens Third Store in Pune, Strengthens Maharashtra Presence with Six Locations
With 24 stores now across India, the Aditya Birla Group’s jewellery brand continues rapid expansion, offering diverse collections for every occasion
Indriya, the jewellery retail brand from the Aditya Birla Group, has expanded its footprint in Pune with the opening of its third store in Aundh, following successful launches in Bund Garden and Pimpri. This brings the brand’s total store count in Maharashtra to six, and 24 across India.
Launched in 2024, Indriya has swiftly established itself in major urban markets. Pune, known for its blend of cultural heritage and a rising base of discerning consumers, is a key city in the brand’s growth strategy. The city’s affinity for gold, diamond, and polki jewellery aligns with Indriya’s expansive offering of over 20,000 jewellery pieces and 5,000+ exclusive designs.
The new store aims to cater to a wide audience with collections designed for daily wear, weddings, and festive occasions—all crafted with Indriya’s signature blend of heritage and innovation.
“Jewellery today serves as a powerful medium of self-expression, where heritage meets modern design, and craftsmanship tells a personal story. At Indriya, our endeavour has always been to create jewellery that is both culturally rooted and creatively distinct. Pune, with its rich artistic legacy and contemporary outlook, has been an important part of our growth journey. The launch of our third store in Aundh reflects not only the city’s response to our vision but also our commitment to empowering connoisseurs of fine jewellery in this vibrant region. As we expand our footprint in Maharashtra, we remain focused on delivering meaningful design, exceptional quality, and an experience that celebrates individuality.”
— Sandeep Kohli, CEO, Indriya
Indriya continues to focus on physical retail growth across Maharashtra, supported by consumer engagement strategies. The Aundh store also contributes to the Aditya Birla Group’s growing presence in the jewellery sector. Backed by one of India’s most trusted business groups, Indriya is well-positioned to become a leading player in the highly competitive Indian jewellery market.
New Premises
Thangamayil Jewellery Opened 2 New Stores In Chennai
The Brand Operated 66+ Stores Across Tamil Nadu
Leading jewellery retailer Thangamayil Jewellery has expanded its presence in Chennai with the opening of two new stores in Mogappair West and Purasaiwakkam on 23rd August 2026. The launch takes the brand’s operational network to 66+ stores across Tamil Nadu.
The Mogappair West showroom and the Purasaiwakkam showroom were inaugurated by the Management of Thangamayil Jewellery in the presence of company officials and customers. A range of special offers has been introduced to mark the opening of these new showrooms.
The newly inaugurated stores are located at Plot No. 4/5, TNHB, 8th Block, Mogappair West, Nolambur, Chennai – 600037 and No. 138 (Old No. 228), Purasaiwakkam High Road, Chennai – 600084. The new outlets in Mogappair West and Purasaiwakkam spanning 6270 sq.ft and 8746 sq.ft respectively, have been designed to deliver a modern and immersive shopping experience.
The grand opening witnessed an overwhelming response from customers across the city, as hundreds of jewellery enthusiasts, families, and well-wishers thronged the showroom to celebrate the launch and experience its premium collections.
Speaking on the inauguration, Ba. Ramesh, Joint Managing Director, Thangamayil Jewellery Limited said:
“We are happy to announce the launch of our new stores in Chennai, which is a very significant market for us. These flagship showrooms reflect our commitment to offering an unparalleled jewellery shopping experience with the finest craftsmanship, transparency, and exceptional service”.
The new showrooms offer a wide range of gold, diamond, and silver jewellery collections. The stores have been launched to cater to growing consumer demand in Chennai and will serve customers across categories including bridal jewellery, festive purchases, everyday wear, gifting, and special occasions.
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