New Premises
Indriya Opens Third Store in Pune, Strengthens Maharashtra Presence with Six Locations
With 24 stores now across India, the Aditya Birla Group’s jewellery brand continues rapid expansion, offering diverse collections for every occasion
Indriya, the jewellery retail brand from the Aditya Birla Group, has expanded its footprint in Pune with the opening of its third store in Aundh, following successful launches in Bund Garden and Pimpri. This brings the brand’s total store count in Maharashtra to six, and 24 across India.
Launched in 2024, Indriya has swiftly established itself in major urban markets. Pune, known for its blend of cultural heritage and a rising base of discerning consumers, is a key city in the brand’s growth strategy. The city’s affinity for gold, diamond, and polki jewellery aligns with Indriya’s expansive offering of over 20,000 jewellery pieces and 5,000+ exclusive designs.
The new store aims to cater to a wide audience with collections designed for daily wear, weddings, and festive occasions—all crafted with Indriya’s signature blend of heritage and innovation.

“Jewellery today serves as a powerful medium of self-expression, where heritage meets modern design, and craftsmanship tells a personal story. At Indriya, our endeavour has always been to create jewellery that is both culturally rooted and creatively distinct. Pune, with its rich artistic legacy and contemporary outlook, has been an important part of our growth journey. The launch of our third store in Aundh reflects not only the city’s response to our vision but also our commitment to empowering connoisseurs of fine jewellery in this vibrant region. As we expand our footprint in Maharashtra, we remain focused on delivering meaningful design, exceptional quality, and an experience that celebrates individuality.”
— Sandeep Kohli, CEO, Indriya
Indriya continues to focus on physical retail growth across Maharashtra, supported by consumer engagement strategies. The Aundh store also contributes to the Aditya Birla Group’s growing presence in the jewellery sector. Backed by one of India’s most trusted business groups, Indriya is well-positioned to become a leading player in the highly competitive Indian jewellery market.
New Premises
Iconic Actor Bobby Deol Inaugurates Kalyan Jewellers’ First Showroom in Virar
The New Showroom Brings Kalyan Jewellers’ Trusted Legacy and World-Class Jewellery Shopping Experience to Customers in Virar
Kalyan Jewellers, one of India’s most trusted jewellery brands, today marked a major milestone in its Maharashtra retail expansion with the grand launch of its first showroom in Virar. The inauguration was officiated by Bobby Deol in a gala ceremony attended by esteemed guests and local patrons.
This strategic launch establishes a premier, one-stop jewellery destination for the region. The state-of-the-art showroom offers a luxurious ambiance and an unparalleled selection designed to cater to every consumer segment, from those seeking timeless traditional and bridal heirlooms to contemporary buyers looking for modern, lightweight designs.
Addressing the enthusiastic crowd, Bobby Deol said,

“It is a pleasure to be here for the inauguration of Kalyan Jewellers’ first showroom in Virar. Kalyan Jewellers has earned the trust of millions through its unwavering commitment to quality, transparency, and exceptional craftsmanship. I am delighted to be a part of this milestone and am confident that customers in Virar will appreciate the brand’s exquisite collections and world-class shopping experience.”
Commenting on the new showroom launch, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers, said,
“We are delighted to strengthen our presence in Maharashtra with the launch of our first showroom in Virar. This expansion reflects our commitment to making the Kalyan Jewellers experience more accessible to customers across the region. Our endeavour is to offer patrons an unmatched jewellery shopping experience through exceptional craftsmanship, extensive collections, and our unwavering commitment to trust and transparency.”

To celebrate the grand opening, Kalyan Jewellers has announced a special, limited-period offer of 0% off on making charges on half of the purchase value. Additionally, customers will benefit from Kalyan’s Special Gold Board Rate, ensuring the most competitive and transparent gold prices in the market, consistent across all company showrooms.
All jewellery retailed at Kalyan Jewellers is BIS-hallmarked and undergoes multiple purity tests. In addition, patrons will receive the Kalyan Jewellers 4-Level Assurance Certificate, guaranteeing gold purity, free lifetime maintenance, detailed product information, transparent exchange and buy-back policies, reaffirming the brand’s commitment to trust and transparency.
The showroom will also stock Kalyan’s popular house brands, including Muhurat (Wedding Jewellery Line), Mudhra (Handcrafted Antique Jewellery), Nimah (Temple Jewellery), Glo (Dancing Diamonds), Ziah (Solitaire-like Diamond Jewellery), Anokhi (Uncut Diamonds), Apoorva (Diamonds for Special Occasions), Antara (Wedding Diamonds), Hera (Daily Wear Diamonds), Rang (Precious Stones Jewellery) and the recently launched Lila (Coloured Stones and Diamond Jewellery).
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