New Premises
Indriya Opens Third Store in Pune, Strengthens Maharashtra Presence with Six Locations
With 24 stores now across India, the Aditya Birla Group’s jewellery brand continues rapid expansion, offering diverse collections for every occasion
Indriya, the jewellery retail brand from the Aditya Birla Group, has expanded its footprint in Pune with the opening of its third store in Aundh, following successful launches in Bund Garden and Pimpri. This brings the brand’s total store count in Maharashtra to six, and 24 across India.
Launched in 2024, Indriya has swiftly established itself in major urban markets. Pune, known for its blend of cultural heritage and a rising base of discerning consumers, is a key city in the brand’s growth strategy. The city’s affinity for gold, diamond, and polki jewellery aligns with Indriya’s expansive offering of over 20,000 jewellery pieces and 5,000+ exclusive designs.
The new store aims to cater to a wide audience with collections designed for daily wear, weddings, and festive occasions—all crafted with Indriya’s signature blend of heritage and innovation.

“Jewellery today serves as a powerful medium of self-expression, where heritage meets modern design, and craftsmanship tells a personal story. At Indriya, our endeavour has always been to create jewellery that is both culturally rooted and creatively distinct. Pune, with its rich artistic legacy and contemporary outlook, has been an important part of our growth journey. The launch of our third store in Aundh reflects not only the city’s response to our vision but also our commitment to empowering connoisseurs of fine jewellery in this vibrant region. As we expand our footprint in Maharashtra, we remain focused on delivering meaningful design, exceptional quality, and an experience that celebrates individuality.”
— Sandeep Kohli, CEO, Indriya
Indriya continues to focus on physical retail growth across Maharashtra, supported by consumer engagement strategies. The Aundh store also contributes to the Aditya Birla Group’s growing presence in the jewellery sector. Backed by one of India’s most trusted business groups, Indriya is well-positioned to become a leading player in the highly competitive Indian jewellery market.
New Premises
Muthoot Gold Point Strengthens Rajasthan Presence with Kota Launch
Muthoot Exim (P) Ltd., the precious metals division of the 138-year-old Muthoot Pappachan Group (Muthoot Blue), proudly announces the grand opening of its newest Gold Point Centre in the new Muthoot Gold Point is strategically located at Muthoot Gold Point, First floor,13 C, Vallabh Nagar, above Candere by Kalyan Jewellers, Kota, Rajasthan-324007. This marks the 80th branch in India, 3rd in Rajasthan.
The opening of this Gold Point Centre at Kota will be a wave of change that is ushered into the local public’s financial lives. It will let them liquidate their assets in gold and make financial services even more accessible through this trusted and transparent centre. Muthoot Exim’s Gold Point Centres are renowned for their commitment to transparency and customer trust. At these centres, customers can sell their old and used gold items with the assurance of receiving fair and accurate valuations. The entire process is conducted transparently, allowing customers to witness the valuation firsthand. Instant cash payments are made for gold valued up to Rs 10,000 with higher amounts processed via IMPS, NEFT, or RTGS, ensuring a seamless and trustworthy transaction experience.

Thomas Muthoot, Executive Director, Muthoot Pappachan Group & Managing Director, Muthoot Exim, added, “We are delighted to extend our Gold Point network to Kota, a city known for its rich cultural heritage and progressive spirit. With this new centre, we aim to make scientific and transparent gold recycling more accessible to the people of Kota. At Muthoot Exim, we believe that responsible recycling not only helps individuals realize the true worth of their gold but also supports a sustainable and ethical ecosystem for the future. Our endeavour has always been to combine trust with innovation, and this expansion is yet another step in that direction.”
Keyur Shah, CEO of Muthoot Exim, said, “The inauguration of our Gold Point Centre in Kota marks another step forward in our mission to make responsible gold recycling accessible across India. Kota, with its unique blend of culture and modern growth, provides the right environment to further our commitment to transparency and trust in gold transactions. Through this centre, we aim to empower individuals to convert their idle gold into financial value through a process that is secure, scientific, and sustainable. Our focus continues to be on creating solutions that benefit both people and the planet.”

Muthoot Exim Pvt. Ltd. (MEPL) has been at the forefront of innovation in the precious metals market. As the first organized player to launch a gold recycling centre in India, MEPL has continuously set benchmarks in the industry. Since the opening of its first Gold Point Centre in Coimbatore in 2015, the company has expanded to major cities including Mumbai, Bengaluru, Chennai, Ernakulam, Trivandrum, Delhi NCR, Kolkata, Hyderabad, Hubballi, Nagpur, Barasat, Tirunelveli, Guntur, Warangal, Davangere, Bhubaneswar, Kalaburagi, Thrissur, Lucknow, Mohali, Vellore, Faridabad, Kozhikode, Trichy, Belagavi, Serampore, Mathura, Secunderabad and now Kakinada consistently offering high-quality products at affordable prices.
At Gold Point Centres, Muthoot Exim purchases old and used gold items directly from customers. These items are then reprocessed, refined, and reintroduced for domestic use. Customers can expect fair and accurate valuations, with the process being fully transparent and observable. Instant cash payments are made for gold valued up to Rs 10,000, with higher amounts settled via IMPS, NEFT, or RTGS.
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