National News
India’s Jewellers Reaffirm Commitment to Natural Diamonds as Lab-Grown Hype Grows Abroad
As lab-grown diamonds (LGDs) gain popularity in global markets, particularly the U.S., India’s leading jewellers are doubling down on their commitment to natural diamonds—citing strong cultural preferences, authenticity concerns, and market dynamics.
Tanishq, India’s largest jewellery retailer, has launched “Diamond Expertise Centres” in select stores to educate and reassure customers about the authenticity of natural diamonds. These centres, featuring gemmological tools and expert consultations, will expand to 200 stores this fiscal year, with a long-term goal of reaching 500.
Global diamond giant De Beers, through its natural diamond brand Forevermark, is also betting big on India. It has identified the country as a key growth market, with plans to open 100 exclusive stores by 2030 and target annual revenues of $100 million.
While lab-grown diamonds have gained considerable ground in the U.S.—where they now represent over one-third of diamond sales by value—their presence in India remains minimal. Experts attribute this to cultural preferences: Indian consumers tend to prioritize authenticity and quality over carat size or affordability.
“The most common question our customers ask is: ‘Are your diamonds natural?’” said the CEO of Tanishq in a recent media interview, underlining the persistent consumer focus on genuine stones.
Price volatility in the LGD segment is another deterrent for Indian jewellers. CaratLane’s CEO told the media in an interview: “We are not going to get into LGD, that’s very clear. At the falling rate of LGDs, making money would be very difficult for anybody who is venturing into it.”
Instead, retailers are seeing growing traction in the mini solitaire segment—natural diamonds between 0.2 and 0.7 carats. CaratLane reported this category as its fastest-growing, especially among younger, first-time buyers looking for accessible luxury.
This trend mirrors India’s broader jewellery preferences. While U.S. consumers often choose 10- to 14-karat gold, Indian buyers typically favour purer 18- to 22-karat gold—valuing long-term worth and cultural significance.
As the global diamond landscape evolves, India’s jewellers are standing firm: promoting natural diamonds as symbols of trust, tradition, and timeless elegance—tailored to a new generation of discerning buyers.
BrandBuzz
The Pearl Edit: Thoughtful Women’s Day Gifting by GIVA
Timeless pearl creations from GIVA that honour the quiet strength, elegance, and individuality of modern women.
For generations, pearls have defined timeless elegance — an evergreen classic that transcends trends and seasons. Effortlessly refined, they carry a quiet sophistication that has remained relevant across eras.
Neither fleeting nor ornamental, pearls embody a kind of understated luxury, graceful, enduring, and always in style.
This Women’s Day, GIVA celebrates women who are building, leading, choosing, and redefining life on their own terms. Women who don’t need to be loud to be powerful, because their presence speaks for itself.
In that spirit, pearls make for a meaningful gift. Timeless yet modern, they move effortlessly from everyday moments to milestone celebrations, making them a thoughtful way to honour the women who inspire us, whether it’s a mentor, a friend, a colleague, or even yourself.
Here are some pearl pieces that make for perfect Women’s Day gifts.
Stay With Me Golden Pendant With Link Chain
For the one who wears her heart unapologetically. A radiant pearl drop pendant set in gold-plated 925 silver, designed with an elegant lattice motif that blends timeless romance with modern craftsmanship. From the Barkha Singh x GIVA Glow in Motion collection, this piece celebrates intricate CNC artistry while offering a refined statement for everyday elegance.
Gold Pearl Centred Diamond Earrings
Elegant and timeless, these 18K BIS-hallmarked gold earrings feature a delicate circular motif with a luminous pearl at the centre, accented by sparkling lab-grown diamonds below. Designed for everyday luxury, they blend classic sophistication with modern brilliance, making them a graceful statement for any occasion.
Rose Gold On Mom’s Path Bracelet
A heartfelt rose gold-plated bracelet crafted in 925 silver, featuring a charming baby shoe motif with enamel detailing, a delicate pearl accent, and a subtle “mom” engraving. Thoughtfully designed to celebrate the unbreakable bond between a mother and her child, it makes for a meaningful keepsake.
Anushka Sharma Silver Drops of Pearls Set
Inspired by the hidden beauty of ocean pearls, the Anushka Sharma Silver Drop of Pearl Set captures effortless elegance with a graceful pearl drop and sparkling zircon accents. Crafted in 925 silver, the set includes a delicate pendant and matching earrings designed to add timeless charm to any look.
Rose Gold Glam Drops Necklace
Graceful and statement-making, this rose gold-plated lariat necklace in 925 silver features a central oblong pearl with delicate cascading strands ending in luminous pearls. Elegant yet contemporary, it’s the perfect piece to elevate evening looks and special occasions with effortless glamour.
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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.