National News
India’s gem and jewellery exports record a growth of 3.66% to US $14.09 billion a steady recovery in the first half of FY2025–26: GJEPC
India’s gem and jewellery exports record a steady recovery in the first half of FY2025–26, witnessing a growth of 3.66% to US$ 14.09 billion between April and September 2025 compared to US$ 13.60 billion in the same period last year. This growth comes despite global headwinds, reflecting the resilience and adaptability of India’s jewellery exporters as festive and wedding season demand gains momentum.
In September 2025 alone, overall exports rose 6.55% to US$ 2.91 billion, signalling improved market sentiment following months of volatility.

Speaking on the Gem & Jewellery Export performance, Kirit Bhansali, Chairman, GJEPC, said, “The first half of this financial year reflects encouraging signs of recovery for the industry. Demand for gem and jewellery products has strengthened across key markets such as the UAE, Hong Kong, and the UK, with exports registering consistent growth. The upcoming festive and wedding season among the Indian diaspora, together with the holiday season demand in global markets, is expected to further sustain this positive momentum in the coming quarter.”
However, the United States — a crucial destination for Indian gem and jewellery exports — continued to face challenges due to tariff-related factors. For the period of April to September 2025, overall exports to the USA declined 40.28% to US$ 2,770.66 million, while exports of cut and polished diamonds fell 53.62% to US$ 1,175.09 million.
Commenting on this, Kirit Bhansali noted, “GJEPC remains in close coordination with the Government of India as exporters and manufacturers catering to the US market face significant stress due to the prevailing tariff situation. The Council is actively engaging with the government to advocate for pragmatic, relief-oriented measures to stabilise the sector. Key recommendations include deferment of interest on working capital loans, relief in pre-shipment finance, extension of the Interest Equalisation Scheme, permission for reverse job work in SEZs, allowing sales from SEZs to the Domestic Tariff Area (DTA), and provision of liquidity support packages for affected MSMEs.
He further added, “Safeguarding workers’ welfare is a key priority. We have proposed concessional loans and liquidity support, restructuring of personal loans for affected workers, an education grant of Rs.1,000 per girl child, and temporary inclusion under Ayushman Bharat for healthcare cover. These measures aim to ease financial pressures and provide vital social protection until normalcy returns.”
Commenting on the outlook, Kirit Bhansali added, “With global retail markets entering their busiest quarter, we expect the next few months to strengthen export performance further. India’s reputation as a reliable sourcing destination, supported by its craftsmanship and scale, continues to drive international demand.”
Gold jewellery exports (plain and studded) grew strong with increase of 21.97% to US$ 5.79 billion in April–September 2025 compared to US$ 4.75 billion in the same period last year.
- Plain Gold Jewellery exports surged 46.74% to US$ 2.80 billion, buoyed by rising gold prices and strong orders from the Middle East market.
- Studded Gold Jewellery exports rose 5.35% to US$ 3.00 billion.
Plain & Studded Gold jewellery exports for the period of April to September 2025 to the UAE surged by 61.37% to US$ 3,192.87 million, compared to US$ 1,978.55 million in the same period last year, reaffirming the UAE’s position as a leading destination for Indian jewellery. Exports to the United Kingdom grew by 17.01% to US$ 155.50 million, driven by steady retail demand and an appreciation for Indian design aesthetics. Meanwhile, exports to Saudi Arabia witnessed a growth of 124.10%, reaching US$ 128.90 million, underscoring the Kingdom’s rising preference for Indian jewellery and strengthening trade relations.
The average gold price rose nearly 36% year-on-year during the period, reflecting both global market dynamics and increased investor confidence in gold as a safe-haven asset.
Exports of Cut and Polished Diamonds, for the period of April 2025 to September 2025, touched US$ 6.25 billion, a decline of 9.57% compared to US$ 6.91 billion in the same period last year. However, September data indicates early signs of recovery, with monthly exports rising 5.91% to US$ 1.37 billion.
For the period of April 2025 to September 2025, Cut and polished diamond exports to USA declined 53% to USD 1175.09 million as compared to same period last year. However, shipments to the UAE witnessed a remarkable increase of 65.23% to US$ 1,299.71 million, reflecting Dubai’s growing role as a global trading hub for diamonds. Exports to Hong Kong also increased by 18.08%, reaching US$ 2,057.02 million, supported by improving demand from jewellery manufacturers and retailers ahead of the festive and holiday season.
The per-carat value of natural diamond stood at US$ 778.29, indicating stable pricing and gradual improvement in market confidence.
For the period of April 2025 to September 2025, exports of Polished Lab-Grown Diamonds declined 7.99% to US$ 586.63 million. The per-carat export value during April–September 2025 stood at US$ 58.66, consistent with global pricing trends amid increased production and inventory corrections.
For the period of April 2025 to September 2025, Silver jewellery exports posted a 17.43% rise to US$ 596.41 million, while Platinum jewellery exports climbed 25.37% to US$ 106.54 million, reflecting growing global consumer interest in diversified precious metals. Exports of Coloured Gemstones rose marginally by 0.75% to US$ 236.66 million.
The industry remains optimistic as the festive and wedding season unfolds, supported by improving consumer sentiment in key markets and upcoming trade engagements that are expected to open new business avenues in the Middle East and beyond.
National News
Platinum Guild International India Announces The 2026 Edition Of ‘Platinum Season Of Love’
Running From 17th April to 31st May 2026, A Nationwide Activation Celebrating Platinum’s Rarity
Platinum Guild International (PGI) – India announces the launch of Platinum Season of Love 2026, its signature nationwide retail activation set to run from 17th April to 31st May 2026 across jewellery stores in India. A key strategic initiative in PGI India’s annual calendar, the programme is designed to drive consumer demand and retail momentum for platinum jewellery across key branded segments, in collaboration with PGI’s trusted retail partners, as they usher in the summer season, marked by special occasions and weddings.
With a curated collection of exquisitely crafted platinum jewellery pieces across Platinum Evara, Men of Platinum and Platinum Love Bands, this retail initiative will serve as a catalyst to boost platinum jewellery growth during the period. The initiative will help shoppers discover why platinum stands apart as a rare precious metal of enduring value. This year, it is complemented further by a consumer-facing campaign for Men of Platinum, featuring brand ambassador MS Dhoni, built around the thought of ‘Chosen by Mahi’. The campaign celebrates men of rare character—those who choose with intent and never compromise—making platinum their natural choice. As an icon known for his quiet strength, authenticity and enduring appeal, Dhoni reflects the very qualities that define platinum. The campaign reinforces a clear idea: a man of character chooses a rare metal of enduring value.
At the retail point, Platinum Season of Love 2026 will showcase a curated mix of platinum jewellery across PGI India’s branded categories, including:
- Men of Platinum, featuring statement platinum jewellery for men
- Platinum Evara, with finely crafted platinum jewellery designs for the women of today
- Platinum Love Bands, which celebrate modern love and commitment
Together, these categories showcase platinum’s rarity, emotional significance, and modern relevance—encouraging consumers to choose a metal that is not only precious, but distinctly rare.
Crafted in 95% pure platinum, PGI’s branded platinum jewellery collections continue to resonate with younger Indian consumers.
Vaishali Banerjee – Head of Global Market Development and Managing Director – India & Middle East, Platinum Guild International, said:

“Young Indian consumers today are increasingly drawn to jewellery that reflects who they are—making rarity, meaning and self-expression more important than ever. Platinum is uniquely placed to meet this need. With Platinum Season of Love, we are translating this insight into a focused retail programme that drives both consumer value and category growth, in close collaboration with our retail partners. We deeply value their continued trust and support, which play a critical role in bringing the platinum story to life across markets.”
With strong retailer participation, Platinum Season of Love 2026 is set to deliver another high-impact season for platinum jewellery in India.
Sharing their thoughts on the upcoming Platinum Season of Love, leading retailers shared:
Rajesh Kalyanaraman, Executive Director- Kalyan Jewellers –
“Platinum Season of Love has consistently been a strong retail platform to build visibility and excitement for platinum jewellery. Platinum’s coveted preciousness is rooted in its rarity, making it a relevant offering for today’s discerning buyer. With Men of Platinum led by MS Dhoni, alongside Platinum Evara and Platinum Love Bands, we see this activation as a strong opportunity to deepen consumer engagement and drive greater appreciation for platinum across categories.”

G. R. Radhakrishnan, Managing Director, GRT Jewellers –

“Retail programmes such as Platinum Season of Love play an important role in driving consumer awareness and consideration at the point of sale. The rarity of platinum builds intrinsic value in a way that is easy for consumers to understand and connect with. With a well-rounded category presence across Men of Platinum, Platinum Evara and Platinum Love Bands, the activation is well poised to create strong interest and engagement in store.”
Dr Joy Alukkas, Chairman and Managing Director, Joyalukkas Group –
“Platinum Season of Love presents platinum as a strong and contemporary proposition for today’s market. Through the coming together of Men of Platinum, Platinum Evara and Platinum Love Bands, the programme creates a cohesive retail story that speaks to diverse consumer preferences and occasions. It offers a meaningful way for consumers to connect with the metal, while underscoring platinum’s rarity, modernity and enduring appeal.”

Suvankar Sen – MD & CEO, Senco Gold & Diamonds –

“Platinum Season of Love has emerged as an important retail intervention for the category. Platinum, being 30 times rarer than gold, gives the consumer a strong, memorable entry point into the category. Supported by the star power of MS Dhoni for Men of Platinum and complemented by Platinum Evara and Platinum Love Bands, the activation is expected to create strong traction and reinforce platinum as a rare and meaningful choice.”
Milan Shah, Director- Kalamandir Jewellers –
“Platinum Season of Love beautifully captures what makes platinum truly special—its rarity and its enduring value. In our experience, consumers are increasingly drawn to jewellery that carries both meaning and distinction, and platinum answers that need exceptionally well. Strong in-store storytelling, supported by Men of Platinum, Platinum Evara and Platinum Love Bands, will help create a sharper emotional and aspirational connect at retail.”

Dr Saurabh Gadgil, Chairman & Managing Director- PNG Jewellers –

“Platinum Season of Love 2026 brings a strong retail proposition to the fore. Its rarity gives consumers a sharper reason to consider platinum, and the retail programme creates strong visibility at the point of sale. With Men of Platinum, Platinum Evara and Platinum Love Bands, the activation is well placed to drive engagement across key consumer segments. We see this as a meaningful opportunity to build momentum for the category.”
Varghese Alukka, Managing Director, Jos Alukkas Jewellery -
“Consumers today are looking beyond ornamentation; they are seeking meaning, individuality and lasting value in what they choose. That is where platinum holds a special place. Platinum Season of Love 2026 places the precious metal’s rarity at the centre, translating it into a strong retail experience. We are confident that this programme will help elevate platinum’s desirability and encourage more consumers to explore the category during the activation period.”

Paul J Alukka, Managing Director, Jos Alukkas Jewellery –

“Platinum Season of Love puts a clear and differentiated consumer story at the centre of retail. Platinum, being 30 times rarer than gold, is a powerful message, and one that adds to its precious appeal. The activation is expected to strengthen consumer consideration and support stronger traction in-store. It is a strong platform for driving both visibility and conversion.”
John Alukka, Managing Director, Jos Alukkas Jewellery -
“Platinum Season of Love 2026 presents platinum in a way that feels modern, meaningful and commercially relevant. The focus on rarity gives the metal a strong point of distinction in the consumer mind. Supported by category-led storytelling at retail, the activation is well-positioned to deepen engagement and drive demand. We look forward to a strong season for platinum.”

Amarendra Vummidi, Managing Partner, Vummidi Bangaru Jewellers –

“Platinum Season of Love brings together a strong product story and a clear retail narrative. For the consumer, platinum’s rarity creates immediate impact and distinction. Through Men of Platinum, Platinum Evara and Platinum Love Bands, the programme offers a compelling platform for category growth. We see this as a strong opportunity to drive visibility and consumer interest.”
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