JB Insights
India’s ₹361 Lakh Crore Gold Reserve Lies Idle; PM Modi Calls For Recycling To Cut Imports
With An Estimated 32,000 Tonnes Of Gold Sitting Unused In Homes and Temples, The Government Sees A Massive Opportunity To Reduce Imports, Strengthen The Economy, and Build A More Sustainable Gold Ecosystem.
India is sitting on one of the world’s largest untapped gold reserves, with 30,000–32,000 tonnes of gold held by households and temple trusts across the country. Valued at nearly $3.8 trillion (around Rs. 361 lakh crore), much of this gold remains locked away in cupboards, lockers, and vaults, generating little economic value.
Highlighting the importance of this dormant asset, Prime Minister Narendra Modi recently encouraged citizens to consider recycling idle gold rather than relying solely on newly imported supplies. The initiative aims to bring existing gold back into circulation and make better use of resources already available within the country.
The appeal comes at a time when India continues to depend heavily on imported gold to meet domestic demand. During 2025-26, the country spent approximately $72.4 billion (Rs. 6.88 lakh crore) on gold imports, making the precious metal one of the largest contributors to the import bill.

According to experts, increasing gold recycling could deliver significant economic benefits. Every gram of recycled gold reduces the need for an equivalent amount of imports, helping ease pressure on foreign exchange reserves while also supporting efforts to narrow the country’s current account deficit.
Even a small shift could have a substantial impact. Industry estimates suggest that if just 1% of the gold held by households and temples is recycled each year, India’s gold imports could decline by approximately 25% to 30%.
The vast stockpile of idle gold is rooted in India’s longstanding cultural and financial relationship with the metal. For generations, gold has served as a store of wealth, a safeguard during emergencies, and a symbol of family security and prosperity. As a result, many families continue to hold jewellery that is rarely used but seldom sold.
Viewed from a broader perspective, the government sees this dormant gold stock as a valuable domestic resource. Bringing a greater share of it into the formal economy could help reduce dependence on imports, enhance economic stability, and create a more sustainable gold supply chain for the future.

JB Insights
Jewellers Expect Healthy Festive and Wedding Demand Amid Evolving Consumer Preferences
India’s jewellery industry is entering the festive and wedding season with cautious optimism, supported by positive consumer sentiment, relatively stable bullion prices and sustained demand for wedding-led purchases.
India’s jewellery industry is entering the festive and wedding season with cautious optimism, supported by positive consumer sentiment, relatively stable bullion prices and sustained demand for wedding-led purchases. While elevated gold prices are influencing buying behaviour, jewellers expect lightweight designs, contemporary styling, natural diamonds and innovative bridal collections to drive sales.

Vinay Bamalwa, Director, Nemichand Bamalwa and Sons, said consumer sentiment remains positive, with gold prices staying range-bound over the past three to four months. Sentiment towards natural diamonds has also improved over the last 12–18 months. The company’s 2026–27 Eden bridal collection has received an encouraging response, reinforcing expectations for the season.
Anil Kataria, Director, DP Abhushan Ltd., see favourable conditions for jewellery sales. He cited positive consumer sentiment and conducive gold and silver prices as encouraging factors. We see a positive sentiment in consumers, and foresee healthy sales in the festive season. We are optimistic we will meet our targets this festive season.


Vaibhav Saraf, Director, Aisshpra Gems & Jewels, expects healthy festive and wedding demand despite elevated gold prices, noting that customers are becoming more thoughtful and value-conscious. Lightweight, versatile jewellery is gaining preference, while bridal buyers increasingly seek statement pieces offering multiple styling options. The company has introduced Navni, a diamond bridal collection featuring innovative 9-in-1 jewellery designs, alongside contemporary and everyday-wear offerings.
Vastupal Ranka, Director, Ranka Jewellers, said current gold and silver prices are creating a favourable backdrop for jewellery sales. “We are seeing strong consumer sentiment and anticipate healthy demand leading into the festive season. While volume may see a slight dip, we remain confident that customers will continue to buy with optimism,” he said.


Darshan Chauhan, Whole-time Director, Sky Gold & Diamonds Ltd., expects wedding-led consumption, cultural traditions and demand for design-led, value-conscious jewellery to support the season. He highlighted the importance of inventory efficiency, faster stock rotation, consistent quality and market-relevant designs in helping retailers capture seasonal opportunities.
Vijay Pokharna, Founder, Pure Platinum Jewellery Pvt. Ltd., expects platinum jewellery to gain momentum as consumers increasingly favour premium, contemporary and meaningful purchases. Beyond traditional occasions, everyday luxury and self-purchase—particularly among younger consumers—present significant growth opportunities. He emphasised that innovation, accessible products, compelling designs and greater consumer awareness will be crucial to expanding the category.

Overall, industry leaders expect a healthy festive and wedding season, with success increasingly dependent on design innovation, value perception, product differentiation and efficient inventory management. Rather than signalling a retreat in jewellery demand, changing consumer preferences are creating opportunities for brands and retailers to broaden their offerings and strengthen customer engagement.
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