National News
Impact of US Reciprocal Tariffs on Indian Gem & Jewellery Exports: Kirit Bhansali, Chairman, GJEPC
US Imposes 50% Tariff on Indian Goods, Sparking Fears of Export Disruptions and Economic Fallout
The US announcement of a sweeping 50% tariff on all Indian goods is a deeply concerning development. This move would have far-reaching repercussions across India’s economy—disrupting critical supply chains, stalling exports, and threatening thousands of livelihoods.
The Indian gem and jewellery sector, in particular, stands to be severely impacted. The United States is our single largest market, accounting for over $10 billion in exports—nearly 30% of our industry’s total global trade. A blanket tariff of this magnitude is severely devastating for the sector.

There is significant dependency on the US market, as 85% of exports from SEEPZ SEZ, which provides 50,000 jobs, is directed there. For cut and polished diamonds, half of India’s exports are US-bound. With revised tariff hike, the entire industry may come to a standstill, placing immense pressure on every part of the value chain—from small karigars to large manufacturers.
What adds to the concern is that competing manufacturing hubs such as Turkey, Vietnam and Thailand continue to enjoy significantly lower tariffs of 15%, 20% and 19% respectively, making Indian products relatively less competitive in the US market. This imbalance, if unaddressed, could erode India’s long-standing position as a key supplier to the US.
We are also concerned about the possibility of trade rerouting through low-tariff destinations such as Mexico, Canada, Turkey, UAE, or Oman—undermining the spirit of legitimate trade and impacting transparency.
Despite these challenges, the Indian gem and jewellery industry remains resilient. The recent success of IIJS Premiere 2025, the world’s largest jewellery fair, was a testament to strong domestic demand, with projected business ranging from Rs. 70,000 crore to Rs. 1 lakh crore. The domestic market—currently pegged at $85 billion—is expected to grow to Rs. 130 billion in the next two years. This domestic growth offers some cushion, particularly for the diamond sector.
Simultaneously, GJEPC is actively exploring new markets. The upcoming Saudi Arabia Jewellery Exhibition (SAJEX) is one such initiative aimed at opening fresh avenues in emerging regions and diversifying India’s export destinations.
While we understand that no trade talks can happen in the current scenario, we urge the Government for immediate relief. We appeal for policy reforms and extensive support to aid the industry in these extraordinarily challenging times.
As a responsible industry and as citizens of this nation, we are respectfully aligned and stand in solidarity with the Government of India. In these testing times, we remain committed to protecting the integrity of our trade and upholding the nation’s economic interests with unity and resolve.
Relief sought from the Government of India
Duty Drawback Scheme: The Government of India may introduce a targeted scheme on the lines of Duty Drawback or reimbursement scheme, covering approximately 25–50% of the new tariffs imposed on gems and jewellery exports only to the USA from August to December 2025. This initiative aims to partially offset the impact of the new tariff structure, mitigate financial strain on exporters, reduce the risk of order cancellations, and help maintain India’s market share in an increasingly competitive and price-sensitive global market.
Financial Support for Market Diversification: Financial assistance under the MAI Scheme is proposed to support the exploration of new markets beyond the traditional U.S. focus. This includes backing for the upcoming SAJEX jewellery exhibition, scheduled from 11th to 13th September 2025 in Jeddah, as well as the establishment of an India Jewellery Exposition Centre in Saudi Arabia, modelled on the IJEX-Dubai platform.
Deferment of Interest on Working Capital Facilities: In respect of working capital facilities sanctioned, lending institutions may be permitted to allow a deferment of interest of six months, from 1st August 2025 to 1st January 2026, as was done during the COVID-19 period.
Allowance of reverse job work by units located in SEZs: By allowing reverse job work to SEZ, the SEZ units would be able to utilise their machinery and engage their labour for manufacture and supply of jewellery in the DTA which can be a saviour during this crisis. The duty should be on the value of duty foregone on the duty-free inputs used by the SEZ unit in manufacturing jewellery for DTA.
Allowing DTA sales: Cancellation of orders will cause blockage of working capital and may result in unit becoming NPA, it is suggested that the SEZ unit may offload their existing stock/pipeline to the domestic market. This sale to DTA should be on duty foregone on the duty-free inputs used in manufacturing of jewellery. Permitting SEZ for reverse job work and DTA sales will support the SEZ to support and retain its workers/artisans/cutters (around 1.25 lakh) and survive at the threshold level amid this emergence situation.
Pre-Shipment Finance Relief: Given potential shipment delays, banks should be encouraged to extend pre-shipment loan due dates by at least 90 days without penalties.
Interest Equalisation Scheme: The interest equalisation scheme has served an important purpose as it has provided much-needed competitiveness to Indian exports, particularly to MSMEs, as the interest costs in India is much above that in competitor countries. The interest subvention scheme may be re-introduced to provide the much-needed financial support to the exporters.
Relief /Liquidity Packages – Similar to the concessional Covid-era loans, Govt/RBI could introduce special short term Relief packages /measures for the sector.
Credit Rating to gems and jewellery sector: Ensuring ratings remain stable for the G&J sector by the rating agency. It is requested to ensure that rating agency should not downgrade the rating of the G&J sector amid the slowdown of businesses which is obvious due to this sudden imposition of high tariffs.
National News
Antistatus and Vandals: Jewellery For The Rebellious and The Defiant
These Brands Are Chasing A Consumer Who Has Grown Allergic To Templates.They Do Not Want Jewellery Merely To Signal Wealth, Marital Status Or Social Approval; They Want It To Signal Taste, Nerve and A Point Of View.
Status? Overrated. Rebellion? Wearable

Antistatus and Vandals are turning jewellery from a badge of conformity into a weapon of self-definition. One is a newly launched statement-silver label with a “Defy the Norm” manifesto; the other is a Mumbai-based avant-garde brand that treats every piece like graffiti. Together, they signal a shift: rebellion is no longer just a mood board—it is the product.
Antistatus: Status, Rewritten
Launched by former VIDA executives Manav Sethi and Pallavi Singh, Antistatus is a statement silver jewellery and lifestyle brand built around a deceptively simple idea: status is not assigned by society; it is defined by you.
The collection leans into biker culture, gothic aesthetics, music and street culture—think handcrafted statement rings, pendants, necklaces, bracelets and belt buckles with enough edge to make a boardroom feel like a back alley. The brand begins with men’s-focused, gender-neutral jewellery, then plans to expand into eyewear, bags and accessories.
Its pitch is not “look expensive.” It is “look like yourself.” Antistatus wants to build a community of people whose identity is theirs to define, not something society hands them with a dress code attached.
Vandals: Luxury with Spray Paint on Its Fingers

Vandals, founded by Vandana M. Jagwani, has been operating from a similarly unruly corner of Indian jewellery. The Mumbai label draws from street art, using jewellery as a way to question the status quo and leave a personal mark.
Its manifesto is explicit: artistic rebellion meets craftsmanship, and luxury is reimagined for “daring souls who defy the norm.” The brand blurs art and jewellery, positioning its audacious designs and sustainable practices as an alternative to safe, predictable luxury.
Where conventional fine jewellery often whispers heritage, Vandals prefers to shout individuality. Every piece is framed as a personal story—less “heirloom in a velvet box,” more “artwork that refuses to behave.”
The New Consumer: Anti-Template, Pro-Story
These brands are chasing a consumer who has grown allergic to templates. They do not want jewellery merely to signal wealth, marital status or social approval; they want it to signal taste, nerve and a point of view.
| Brand | Core attitude | Design language | Consumer promise |
| Antistatus | Defy the norm | Biker, gothic, music and street-inspired handcrafted silver | Define your own status |
| Vandals | Rebellion against the ordinary | Street-art-inspired, avant-garde, sustainable luxury | Leave your own mark |
Both are selling permission. Permission to wear silver that looks dangerous. Permission to reject the idea that polish equals propriety. Permission to make luxury feel personal rather than prescribed.
Why This Matters for Indian Jewellery
India’s jewellery market has long been dominated by occasion-led buying—weddings, festivals, gifting and investment. Antistatus and Vandals are carving out a different lane: everyday identity jewellery, where the purchase is emotional, stylistic and cultural rather than ceremonial.
Antistatus’s ambition to become an India-origin premium lifestyle brand with global reach suggests that rebellion is being treated as an exportable design language, not a passing trend. Vandals already demonstrates that Indian consumers will respond when jewellery carries ideology as well as sparkle.
The Verdict
Antistatus and Vandals are proof that the most compelling jewellery today is not necessarily the quietest. It is the kind that starts a conversation, breaks a rule and makes conformity look like the boring option.
In their hands, a ring is not just an accessory. It is a small, shining refusal.From statement silver with a streetwise edge to avant-garde pieces with graffiti in their soul, this is jewellery for the beautifully defiant.
Antistatus and Vandals are proving that the boldest jewellery isn’t made to blend in—it’s made to break rules, start conversations and define you on your own terms.
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