National News
Impact of US Reciprocal Tariffs on Indian Gem & Jewellery Exports: Kirit Bhansali, Chairman, GJEPC
US Imposes 50% Tariff on Indian Goods, Sparking Fears of Export Disruptions and Economic Fallout

The US announcement of a sweeping 50% tariff on all Indian goods is a deeply concerning development. This move would have far-reaching repercussions across India’s economy—disrupting critical supply chains, stalling exports, and threatening thousands of livelihoods.
The Indian gem and jewellery sector, in particular, stands to be severely impacted. The United States is our single largest market, accounting for over $10 billion in exports—nearly 30% of our industry’s total global trade. A blanket tariff of this magnitude is severely devastating for the sector.

There is significant dependency on the US market, as 85% of exports from SEEPZ SEZ, which provides 50,000 jobs, is directed there. For cut and polished diamonds, half of India’s exports are US-bound. With revised tariff hike, the entire industry may come to a standstill, placing immense pressure on every part of the value chain—from small karigars to large manufacturers.
What adds to the concern is that competing manufacturing hubs such as Turkey, Vietnam and Thailand continue to enjoy significantly lower tariffs of 15%, 20% and 19% respectively, making Indian products relatively less competitive in the US market. This imbalance, if unaddressed, could erode India’s long-standing position as a key supplier to the US.
We are also concerned about the possibility of trade rerouting through low-tariff destinations such as Mexico, Canada, Turkey, UAE, or Oman—undermining the spirit of legitimate trade and impacting transparency.
Despite these challenges, the Indian gem and jewellery industry remains resilient. The recent success of IIJS Premiere 2025, the world’s largest jewellery fair, was a testament to strong domestic demand, with projected business ranging from Rs. 70,000 crore to Rs. 1 lakh crore. The domestic market—currently pegged at $85 billion—is expected to grow to Rs. 130 billion in the next two years. This domestic growth offers some cushion, particularly for the diamond sector.
Simultaneously, GJEPC is actively exploring new markets. The upcoming Saudi Arabia Jewellery Exhibition (SAJEX) is one such initiative aimed at opening fresh avenues in emerging regions and diversifying India’s export destinations.
While we understand that no trade talks can happen in the current scenario, we urge the Government for immediate relief. We appeal for policy reforms and extensive support to aid the industry in these extraordinarily challenging times.
As a responsible industry and as citizens of this nation, we are respectfully aligned and stand in solidarity with the Government of India. In these testing times, we remain committed to protecting the integrity of our trade and upholding the nation’s economic interests with unity and resolve.
Relief sought from the Government of India
Duty Drawback Scheme: The Government of India may introduce a targeted scheme on the lines of Duty Drawback or reimbursement scheme, covering approximately 25–50% of the new tariffs imposed on gems and jewellery exports only to the USA from August to December 2025. This initiative aims to partially offset the impact of the new tariff structure, mitigate financial strain on exporters, reduce the risk of order cancellations, and help maintain India’s market share in an increasingly competitive and price-sensitive global market.
Financial Support for Market Diversification: Financial assistance under the MAI Scheme is proposed to support the exploration of new markets beyond the traditional U.S. focus. This includes backing for the upcoming SAJEX jewellery exhibition, scheduled from 11th to 13th September 2025 in Jeddah, as well as the establishment of an India Jewellery Exposition Centre in Saudi Arabia, modelled on the IJEX-Dubai platform.
Deferment of Interest on Working Capital Facilities: In respect of working capital facilities sanctioned, lending institutions may be permitted to allow a deferment of interest of six months, from 1st August 2025 to 1st January 2026, as was done during the COVID-19 period.
Allowance of reverse job work by units located in SEZs: By allowing reverse job work to SEZ, the SEZ units would be able to utilise their machinery and engage their labour for manufacture and supply of jewellery in the DTA which can be a saviour during this crisis. The duty should be on the value of duty foregone on the duty-free inputs used by the SEZ unit in manufacturing jewellery for DTA.
Allowing DTA sales: Cancellation of orders will cause blockage of working capital and may result in unit becoming NPA, it is suggested that the SEZ unit may offload their existing stock/pipeline to the domestic market. This sale to DTA should be on duty foregone on the duty-free inputs used in manufacturing of jewellery. Permitting SEZ for reverse job work and DTA sales will support the SEZ to support and retain its workers/artisans/cutters (around 1.25 lakh) and survive at the threshold level amid this emergence situation.
Pre-Shipment Finance Relief: Given potential shipment delays, banks should be encouraged to extend pre-shipment loan due dates by at least 90 days without penalties.
Interest Equalisation Scheme: The interest equalisation scheme has served an important purpose as it has provided much-needed competitiveness to Indian exports, particularly to MSMEs, as the interest costs in India is much above that in competitor countries. The interest subvention scheme may be re-introduced to provide the much-needed financial support to the exporters.
Relief /Liquidity Packages – Similar to the concessional Covid-era loans, Govt/RBI could introduce special short term Relief packages /measures for the sector.
Credit Rating to gems and jewellery sector: Ensuring ratings remain stable for the G&J sector by the rating agency. It is requested to ensure that rating agency should not downgrade the rating of the G&J sector amid the slowdown of businesses which is obvious due to this sudden imposition of high tariffs.

BrandBuzz
PNG Jewellers Expands Presence with New Store Launch in Jalgaon with Inauguration by Marathi Industry Superstar Swapnil Joshi
Spread across 4,500 sq. ft., this large format store inaugurated by Marathi Industry Superstar Swapnil Joshi will showcase PNG Jewellers’ complete range of offerings, including exquisite collections in gold, natural diamond, silver and platinum jewellery

PNG Jewellers, one of India’s most trusted and iconic legacy jewellery brands, proudly announced the grand opening of its new store in Jalgaon, Maharashtra. The new store was inaugurated by Marathi film industry superstar Swapnil Joshi, marking yet another milestone in the brand’s ongoing expansion journey driven by strong customer demand for its jewellery.
Spread across 4,500 sq. ft., the store will showcase the very best of PNG Jewellers stunning collections like Saptam, Pratha, Katha and Eiina. Located in the fast developing suburb of Ajay Colony, Ring Road, the new space has been designed to deliver an exceptional shopping experience, blending PNG’s heritage of trust and craftsmanship with modern retail elegance and top notch service.
To celebrate the launch, PNG Jewellers has announced special inaugural offers from the 15th of August to 29th of August 2025. Customers can enjoy upto 20% off on gold jewellery making charges and upto 50% off on diamond jewellery making charges, making it the perfect opportunity to explore and own timeless designs right at the beginning of the festive season.
Sharing his excitement about the launch, actor Swapnil Joshi said, “It’s always a delight to be a part of PNG Jewellers’ milestone celebrations. This one is truly special as it is the launch of PNG’s first store in the city of Jalgaon! The people of Maharashtra deserve nothing but the best and I am so glad that PNG Jewellers has now entered this wonderful city with its amazing jewellery with such a grand showroom.”


Speaking at the launch, Dr. Saurabh Gadgil, Chairman and Managing Director of PNG Jewellers, said, “Jalgaon has been a high-potential market for us, and the decision to open a store here is a direct response to the growing demand from our customers in the region. This new store allows us to bring our complete range of products and our signature shopping experience closer to our valued patrons. We are committed to serving the people of Jalgaon with the same trust, transparency, and quality that PNG Jewellers has stood for since its inception in 1832.”
The Jalgaon store launch reinforces PNG Jewellers’ vision of expanding its footprint as Maharashtra’s strongest jewellery player while staying deeply connected to the needs of its customers. With this addition, the brand continues to tap high potential markets in India as it embarks up a nationwide expansion.
BrandBuzz
Bhima Jewellery Relaunches Its Trivandrum Flagship Showroom with Grandeur – Inaugurated by Cine Star Kajal Aggarwal
Bhima Jewellery celebrated the grand relaunch of its flagship Trivandrum showroom, inaugurated by actress Kajal Aggarwal, marking a new chapter in its century-long legacy of purity and craftsmanship.

Bhima Jewellery, India’s trusted name in purity, craftsmanship, and heritage for over a century, marked a spectacular new chapter today with the grand relaunch of its flagship showroom in Trivandrum. The much-awaited event was graced by leading cine artist Kajal Aggarwal, who inaugurated the revamped store amidst an enthusiastic and vibrant gathering of customers and well-wishers.
The ceremony witnessed the presence of prominent members of the Bhima Jewellery leadership team, including Dr. B. Govindan (Chairman), M.S. Suhas (Managing Director), Jaya Govindan, Gayathri Suhas, Navya Suhas (Directors), and Aarthi Govindan.
The redesigned showroom offers an elevated luxury experience, blending Bhima’s timeless traditions with modern elegance. Spread across multiple levels, the flagship store showcases an extensive range of jewellery – from exquisite bridal collections, traditional Kerala designs, antique treasures, diamond masterpieces, Silver and contemporary lightweight pieces, to a special curated section for platinum and precious gemstones.
Speaking on the occasion, Chairman Dr. B Govindan and Suhas MS Managing Director, Bhima Jewellery, said: “Trivandrum holds a special place in Bhima’s legacy. This flagship showroom is more than just a retail space


It’s an celebration of our 100-year journey of trust, purity, and artistry. With this relaunch, we are offering our customers not just jewellery, but a world-class shopping experience.”
Kajal Aggarwal, the guest of honour, shared her excitement: “Bhima Jewellery has been a household name for generations. I’m delighted to be part of this beautiful milestone and witness the exceptional designs and craftsmanship that truly reflect India’s rich heritage.”

The relaunch also unveiled exclusive inaugural offers for customers, valid for a limited time, as a gesture of gratitude for the unwavering support of Trivandrum’s jewellery lovers.
DiamondBuzz
BlueStone Jewellery Rs 1,541 crore IPO subscribed 66%
BlueStone Jewellery and Lifestyle’s ₹1,541 crore IPO has reached 66% subscription on the final bidding day, with QIBs leading at 85% of their allotted quota.

BlueStone Jewellery and Lifestyle’s Rs 1,541 crore IPO has been subscribed 66% overall as per the latest update on the third and final day of bidding. Among investor segments, Qualified Institutional Buyers (QIBs) have shown relatively stronger interest, having subscribed to 85% of their allotted portion.
BlueStone plans to raise up to Rs 1,541 crore via its IPO, comprising a fresh equity issue of Rs 820 crore and an OFS of 1.39 crore shares by existing investors, including Accel India III, Saama Capital II, Kalaari Capital, Iron Pillar, and Sunil Kant Munjal.
Ahead of the IPO launch, BlueStone secured Rs 693 crore from anchor investors. In the grey market, the response to the issue has been lukewarm, with the IPO trading at a modest premium of just 0.4% over its issue price of Rs 517 per share.
The latest Grey Market Premium (GMP) for BlueStone Jewellery’s IPO is hovering between Rs 2-4 above the issue price of Rs 517 per share. This points to a potential listing price of around Rs 520, implying a modest estimated gain of about 0.4% per share.
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