In a fast-globalising world, Indian jewellers are no longer content with playing just a domestic game. GJEPC’s inaugural Market Familiarisation Programme (FAM) at the India Jewellery Exposition Centre (IJEX) in Dubai offered emerging exporters practical exposure and real-time market understanding. The pilot edition, held in late June 2025, brought together 12 diverse participants ready to explore, learn, and leap into the global jewellery trade.

As Indian jewellery manufacturers and aspiring exporters set their sights on international growth and step into global markets, the India Jewellery Exposition Centre (IJEX), Dubai, has rolled out a timely initiative to guide their journey. The Market Familiarisation Programme (FAM), launched under the GJEPC’s Exporter Mentorship framework, is designed to simplify the leap into exports—offering real-world exposure, market intelligence, and hands-on learning over a focused one-week module.

At its core, the IJEX FAM Programme aims to:

• Simplify processes and amplify impact using the IJEX platform.
• Onboard and empower emerging jewellers with the skills and knowledge required for global expansion.
• Provide an introduction and overview of the UAE market’s jewellery trends and industry dynamics.
• Enable and nurture trade ties with the local trade ecosystem and potential clients.
• Help participants understand cultural influences on jewellery preferences, which directly impact design, marketing, and sales strategies.

Held from 23-28 June 2025, the pilot batch welcomed 12 jewellery exporters from across India representing the gold, diamond, silver, and lab-grown jewellery segments. The programme featured store visits, market tours, and sessions with domain experts—including a valuable deep-dive with renowned jewellery consultant Mr. Raj Sahai, who walked participants through consumer behaviours, pricing strategies, and regional trade protoc