In a step towards enriching customer experiences with meaningful knowledge and trust, Tanishq, India’s most trusted jewellery brand from Titan Company Limited (a Tata Group company), has collaborated with Gemological Science International (GSI) to bring specialized gemological sales training to its retail and corporate teams across India.

At Tanishq, jewellery has always been more than just a product; it is a personal milestone for every customer. With this belief, the brand has consistently focused on creating an environment where customers feel informed, confident, and understood while making their jewellery purchases.

This collaboration with GSI is a reflection of that commitment, aiming to equip Tanishq teams with a deeper understanding of diamonds, colored stones, and jewellery craftsmanship while weaving in Tanishq’s unique design philosophy and product collections to enhance every conversation with customers. By blending practical gemological knowledge with Tanishq’s brand ethos, the program will support team members in helping customers appreciate the craftsmanship and quality behind every jewellery piece.

At Titan Jewellery Division trust and transparency are at the heart of every customer interaction. Our collaboration with Gemological Science International (GSI) has played a key role in strengthening this promise. Their diamond and gemstone certification programs have equipped our frontline teams at Tanishq and Mia with deep product knowledge and confidence. GSI has also helped us shape compelling in-store narratives and customer education tools enabling us to deliver a jewellery experience that’s rooted in authenticity, expertise and care. We value this ongoing partnership and the shared commitment to building informed teams and confident customers. Hemang Nensee- Tanishq, Lead-Retail Capability Jewellery said.

Ramit Kapur, Managing Director, GSI, added, “We are proud to support Tanishq in its mission to bring a higher level of transparency and education to jewellery retail. Our programs are designed to empower sales professionals with gemological tools that inspire trust and confidence.”

Through this partnership, Tanishq and GSI aim to bring customers a jewellery buying experience that is not only beautiful and personal but also transparent and reassuring, where knowledge and care come together to celebrate every milestone in a customer’s journey.