ShowBuzz
IIJS Signature D2D Campaign held in Kuwait
The IIJS Signature door-to-door campaign’s success in engaging prominent jewellery retailers in Kuwait highlights the importance of the show for the jewellery community in the region. The D2D campaign demonstrated a commitment to establishing strong connections and understanding the nuances of the local market.
The team met with 23 prominent jewellers in Kuwait such as Al Zummorudah, La Marquise, Zinah & Khazinah, Taiba Al Kuwait, Al Fatina Global Golden Jewellery, Diamond Jewellery, Mousa Hussein Al Sayegh, Jannat Al-Kuwait, Al Fares, Roma Jewellery, Rana Al-Kuwait, Palace Jewellery and many others. By engaging directly with local jewellery professionals and inviting them to IIJS Signature, Indian manufacturers have the opportunity to meet and understand better the unique aesthetics and preferences of the Kuwait jewellery market. This will lead to creation of jewellery designs that will resonate with the local clientele, thereby enhancing the global appeal of Indian craftmanship.
The campaign moves on to Qatar next and then concludes in Oman.
The inaugural Diamond and Jewellery Buyer Seller Meet (BSM) by GJEPC officially commenced on 2nd February 2026, creating a focused business platform for Indian exporters to engage directly with leading Saudi retailers.
The event opened with a ribbon-cutting ceremony led by H.E. Dr. Suhel Ajaz Khan, Ambassador of India to the Kingdom of Saudi Arabia, along with HRH Tarfa Al Saud from the Zakat, Tax and Customs Authority, Haya Al-Sunaidi of the Ministry of Investment Saudi Arabia, and Atif, representing the General Authority of Foreign Trade Saudi Arabia.
The first edition features 10 Indian exhibitors and saw strong participation from prominent Saudi retailers, particularly Riyadh-based buyers, reflecting healthy local demand for diamond jewellery.
As the first BSM of its kind in the capital, the meet offers Indian companies a direct route into Saudi Arabia’s growing luxury jewellery market while strengthening bilateral trade ties.
source : GJEPC
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