National News
Senco Gold & Diamonds Launches Mother’s Day Campaign Honouring The Many Facets Of Motherhood
Inspired By The Evolving Journey Of Motherhood, The Campaign Reflects How This Bond Transforms Across Time – Taking On Different Meanings, Roles, and Expressions At Every Stage Of Life. Moving Beyond A Singular Narrative, It Captures The Depth and Richness Of Relationships That Grow, Shift, and Endure.
This Mother’s Day, Senco Gold & Diamonds presents a heartfelt campaign celebrating the many facets of motherhood, acknowledging the dynamic and ever-evolving nature of a mother’s role.
Much like a diamond derives its brilliance from its many facets, motherhood too is layered and evolving – shifting seamlessly from nurturer and protector to guide, companion, friend, and anchor. Each phase adds depth, creating a relationship that is as multifaceted as it is enduring.
It stems from the belief that motherhood is not defined by a single role or moment, but by an ever-evolving bond shaped over time. From being a source of comfort and strength in the earliest years to becoming a companion and constant in later stages, this relationship continues to grow while remaining deeply rooted in connection and understanding. The campaign talks about how Motherhood is not defined by a single emotion or moment. Strength, protection, guidance, companionship, and emotional grounding come together to form a bond that is both deeply personal and universally understood.
Speaking on the campaign, Joita Sen, Director & Head of Marketing and Design, Senco Gold & Diamonds, said, “This campaign reflects how we see motherhood – layered, evolving, and deeply personal. It moves beyond a single definition to acknowledge the many roles, emotions, and phases that shape this bond over time. Much like a diamond, these facets come together to create something enduring, felt as much in quiet moments as in words.”
These facets are brought alive through six individuals, including two influencers and four consumers, each offering personal reflections that capture the evolving nature of maternal relationships across generations.
Currently, Senco operates 198+ showrooms across 17 states in India, along with two international showrooms in Dubai, UAE, through a combination of company-owned and franchisee models. The brand offers multiple retail formats including Classic & Modern, D’Signia, Everlite, House of Senco, and Sennes to cater to diverse customer segments and preferences.
For Media Queries:
Nakshatra Pramod – nakshatra@actimediaindia.com | +91 98405 41242
Zainab Mukhtyar – zainab@actimediaindia.com | +91 88795 56982
National News
Augmont-NSE Partnership Drives Strong Start for India’s Gold EGR Market, with Over 1,60,357 Units Traded in First Few Hours
Electronic Gold Receipts segment witnesses active two-way trading on day one, with 1,60,375 units traded, representing approximately 6 kg of gold and a traded value of ₹23.34 crore as of 04:25 PM
India’s gold market took an important step towards greater integration with the commencement of live trading in the Electronic Gold Receipts (EGR) segment on the National Stock Exchange of India (NSE) today. Enabled through the collaboration between NSE and Augmont Enterprises Limited, the launch brings together NSE’s regulated exchange infrastructure and Augmont’s integrated physical gold ecosystem, creating a new avenue for investors to trade physically backed gold.
On its opening day, the EGR segment witnessed active two-way trading, with 1,60,357 units traded by approximately 04:25 PM, representing around 6 kg of gold. The trading activity translated into a cumulative traded value of approximately Rs.23.34 crore during the first session. The segment also demonstrated orderly price discovery, with prices remaining within a narrow intraday range of Rs.1,450.50 to Rs.1,460.00. The bid-ask spread remained between Rs.0.50 and Rs.1.00, indicating continuous two-way quotations and an active order book.
Each EGR represents 100 mg of physical gold, with the underlying gold held in SEBI-regulated vaults. Investors can buy and sell EGRs through their demat accounts on the exchange, while retaining the option of converting their holdings into physical gold, subject to the applicable framework. The segment follows a T+1 settlement cycle, under which trades executed on a particular day are settled on the next business day, facilitating the transfer of securities and funds through the exchange’s regulated clearing and settlement mechanism.
Under the strategic collaboration, Augmont serves as a key physical gold and infrastructure partner for NSE’s EGR segment, supporting the creation, vaulting, redemption and liquidity ecosystem. The gold backing the EGRs is sourced through Augmont’s integrated refining infrastructure, bringing together physical gold processing and exchange-based trading within a regulated framework.
The commencement of live trading marks an important step towards building a more transparent and accessible gold market in India. By enabling standardised gold to be traded through an exchange-based mechanism, EGRs have the potential to strengthen price discovery, improve market participation and create a more integrated ecosystem for physical gold.
Ketan Kothari, Whole-time Director, Augmont Enterprises Limited, said:
“The commencement of EGR trading marks the transition of our collaboration with NSE from building the underlying infrastructure to enabling a live, exchange-traded gold market. The day-one trading activity, continuous two-way quotations and orderly price discovery are important initial milestones for a new market segment.
At Augmont, we have brought together our refining capabilities and physical gold infrastructure to support the creation, vaulting and redemption of EGRs. We believe this initiative can play an important role in making physical gold more accessible, transparent and integrated with India’s formal financial ecosystem. Our focus remains on strengthening the ecosystem and supporting its wider adoption among investors, brokers and other market participants.“
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