OurBuzz
IIJS Signature 2023 Shines Bright: An Estimated ₹30k Cr Orders Booked

· There were more than 20000 Trade Visitors, of which 800 + were International Visitors from 60 countries, including the USA, Canada, UK, Hong Kong, Middle East, Europe, Bangladesh, Nepal, Russia, Thailand, and Egypt had visited the show.
· 2500 + stalls and 1300 + Exhibitors spread over 6
National, 16th January 2023: The recently concluded, IIJS Signature 2023, this year’s first & largest jewellery trade show, has booked orders worth Rs. 30,000 crore, as per the initial estimates by The Gem & Jewellery Export Promotion Council (GJEPC). The 15th edition of IIJS Signature, the biggest-ever and first-ever ‘Green Expo’ saw several brilliantly designed gem & jewellery creations from diverse parts of the country over the course of five days.
The highlight of IIJS Signature 2023 was a masterpiece creation of a magnificent Lord Ganesha gold pendant weighing 1.3 kg and specially carved and embellished with 36,000 diamonds. GJEPC Chairman Vipul Shah and Tushar Agarwal, MD, Shiv Narayan Jewellers launched this spectacular piece that is all set to smash its way into the Guinness Record Book.
While some participants hailed IIJS Signature as the Best Platform for spearheading B2B growth in the gem & jewellery industry, others said that they were putting their best foot forward post the pandemic to enhance their growth trajectory. Still others pointed out that IIJS Signature bridges the gap between the manufacturer, wholesaler, retailer and other trade constituents. Many from remote parts of the country said that IIJS Signature gave them a voice and an opportunity to match as well as compete with others to catch the eye and attention of domestic and international buyers. Participants catered to different benchmarks such as trendsetters, quality, innovation, hand-made craftsmanship and mass manufacturing in jewellery.
Vipul Shah, Chairman, GJEPC, said, “The year’s first, Green Expo and biggest-ever IIJS Signature got an encouraging response from domestic gem & jewellery business entrepreneurs as well as international buyers despite several global headwinds. International buyers showed keenness to source gem & jewellery from India after the recent successful FTAs with the UAE and Australia.” He added, “Genuine serious buyers added to the momentum of business generation even as enthusiastic Indian jewellers presented their best-ever creations of the last two years. Indian trade was buoyed by strong double-digit growth posted in Plain Gold jewellery exports in December 2022 y-o-y and for April-December 2022 period. Overall, the sentiment is quite bullish.”
For December 2022, the total gross export of Plain Gold Jewellery grew 21.31% to ₹2,369.74 crores (10.97% in dollar terms to US$ 287.46 million) as compared to ₹1,953.46 crores (US$ 259.05 million) for the same period last year. In the financial year-to-date (April to December 2022), provisional gross export of Plain Gold Jewellery grew 20.98% to ₹ 24,242.91 crores (12.81% in dollar terms to US$ 3,041.93 million) as compared to ₹20,038.33 crores (US$ 2,696.50 million) for the same period last year.
Kirit Bhansali, Vice Chairman, GJEPC, said, “The Government of India’s recent initiatives to boost exports of gem and jewellery exports and make the country a global hub are helping to attract more and more international buyers. India is in the limelight, thanks to initiatives such as the UAE CEPA and the Australia ECTA coupled with the China Plus One strategy. Boosting infrastructure such as Jewellery Parks, Mega CFCs and Training institutes, which promise job creation and skill development are making India more attractive to international buyers.”
Nirav Bhansali, Converner-National Exhibitions, GJEPC, said, “IIJS Signature 2023 witnessed the One Earth green initiative, which marks the first-ever large-scale pro-environment initiative by any trade organisation or EPC in India. IIJS Signature witnessed trail-blazing initiatives such as Innov8 Talks, Innov8 Launch Pad, Design Gallery for Women Entrepreneurs & Budding Designers among others. The new section for Lab-Grown Diamonds reflects the sign of the times to come. GJEPC’s One Earth initiative was a huge success with commitments for planting 50k trees. The initiative saw contribution from exhibitors, visitors, media, associations and agencies involved in organising the IIJS.
The entire show floor of IIJS Signature 2023 and IGJME 2023 was spread across six halls of the Bombay Exhibition Centre (NESCO), Goregaon, Mumbai, encompassing 65,000 sq. ft. IIJS Signature accommodated more than 1,300 exhibitors displaying in 2,400+ booths. IIJS Signature had 20,000 visitors from 10,000 domestic companies attending the show. GJEPC introduced a new section for lab-grown diamonds. IGJME had 90+ companies displaying across 115+ booths.
Inspite of the continuing Russia-Ukraine strife and pandemic scare, IIJS Signature saw record number of 800+ foreign visitors from 60 countries. Delegations came from 10 countries including: the U.S., Canada, United Kingdom, Malaysia, Sri Lanka, Iran, Bangladesh, Nepal, UAE, Bahrain and Russia. For the first time a delegation had come from Saudi Arabia with 18 prime buyers.
The inauguration of IIJS Signature 2023 was graced by Smt. Anupriya Patel, Hon’ble Minister of State for Commerce and Industry (Chief Guest); Guests of Honour, Smt. Poonam Mahajan, Member of Parliament and Shri MP Ahammed, Chairman, Malabar Gold & Diamonds; and Shri R. Arulanandan, Director, Department of Commerce; Union Ministry of Commerce & Industry, Govt. of India along with Shri Vipul Shah, Chairman, GJEPC; Shri Kirit Bhansali, Vice Chairman, GJEPC; Shri Nirav Bhansali, Convener, National Exhibitions; Shri Sabyasachi Ray, ED, GJEPC.
During the inauguration, Chief Guest Smt. Anupriya Patel, Hon’ble Minister of State for Commerce and Industry had praised the efforts made by GJEPC to make the 5-day IIJS Signature show bigger, better and greener.
Smt. Poonam Mahajan, Hon. Member of Parliament, said the next 25 years after Amrit Mahotsav celebration will see India emerge as a Kohinoor – as the global leader and hub in gem & jewellery exports.
Shri MP Ahammed, Chairman, Malabar Gold & Diamonds, said, “GJEPC has helped regional jewellers with a global platform to fulfil Prime Minister’s vision of taking Indian jewellers from every corner of the country to the global market. We believe in Make in India and Market to the world concept.”
GJEPC took the effort to make the show bigger, better and greener, with the aim to make the IIJS shows completely carbon-neutral by 2025-2026. Steps were taken in this direction. Firstly, all booths at IIJS Signature were pre-fabricated to avoid any wastage. Secondly, for the first time ever, IIJS Signature used Tata Power Renewable Energy Ltd., which supplies power harnessed by solar and wind energy. Thirdly, and the most important initiative was One Earth! GJEPC is committed to contribute to Mother Earth while creating a conducive ecosystem for our gem & jewellery members. GJEPC introduced “One Earth” initiative to treasure Planet Earth in association with Sankalp Taru Foundation.
Chairman Vipul Shah felicitated the Pillars of IIJS Show to acknowledge their contribution towards the success of the Show: Sabyasachi Ray, ED, GJEPC, Shamal Pote, Director, National Exhibitions, Dolly Choudhary, Director – Marketing & Promotions, GJEPC, Bhavin Khorasia Exhibitor Services & Logistics, Naheed Sunke, Asst. Director, National Exhibitions; Bijal Shah Director-Accounts and Vikrant Pradhan, Events & Customer Relations Management.
GJEPC’s IIJS Tritiya in Bangalore will be one of the best shows for the southern region. The show dates are 17th to 20th March 2023. With 1,500+ booths and 800+ exhibitors, GJEPC expects IIJS Tritiya to be almost as big as last year’s IIJS Signature 2022.
Exhibitors’ Voice:
Giving his feedback Vishal Khunt, Production Lead, Diyora Jewellery said, “LGD section is a brand new, exciting category and the visibility should have the same energy. The organisers could consider putting up large LED screens and exciting audio-visuals that match the energy around the LGD segment.”
Siddhartha Sawansukha, MD, Sawansukha Jewellers said, “Signature has always been the same – less visitors but serious buyers. Diamond jewellery is being appreciated a lot, especially for us. One change I noticed that even those buyers, who deal in generic jewellery, have started demanding jewellery with some design elements. We saw that more weightage was given to design and buyers were more appreciative of designs that were different. We have always stood apart for our designs, and the fastest moving categories were bracelets and necklaces.”
Masiar Shaikh, Business Head, Gold Artism said, “IIJS Signature show 2023 has been excellent and has been yielding for us. We realised that quality over quantity is more important in terms of buyers. All types of lines received good response from lightweight to heavy weight jewellery, fancy jewellery to the evergreen traditional lines. Buyers had come with an open mind and we received orders from across all the regions of India, and 50% of them were first-time buyers for us. This show was all about serious buyers only there’s no second opinion about it. All are looking for better quality and design products.”
Abhishek Raniwala, MD, Raniwala 1881 said, “We specialise in polki diamond and jadau jewellery and have been associated with GJEPC’s IIJS shows for many years. This edition was very well organised
and nicely spaced out for easy movement. We launched our collection Aangan and it was very well
received by the trade at large. All our interactions were positive, and the buyer came only with the intent of working together and booking orders. I think what is remarkable is that rather than meeting a lot of people and not getting into deals, meeting less clients and making the right type of connect is more important.”
Visitors’ Voice:
Saud Salim Al Mazrouel, Director, SAIF Zone said, “It’s a very excellent show and over 2500 exhibitors are here. We have participated previously in this event, and we see this year is much better and much stronger in attendance and gathering. And I think there are a lot of opportunities to benefit from the show.”
Jayant Ranica, Pure Gold, UK, said, “This year, I think you have more than exceeded our expectations. The hospitality has always has been amazing. But you and you know, in the years that I’ve been coming, I thought, Okay, this can’t be better than this. And you guys, stood up again this year. So I really appreciate that. And we’re very grateful. Especially, I can speak on behalf of the UK delegation. You know, it’s been absolutely seamless, amazing. You’ve gone completely digital, with your passes. Everything has been really on point, I would say.

BrandBuzz
Indriya, Aditya Birla Jewellery Launches ‘SMART GOLD EXCHANGE’
India’s only jeweller offering full value on Gold, regardless of karatage

Indriya, Aditya Birla Group’s jewellery brand today announced the launch of ‘SMART GOLD EXCHANGE,’ a pioneering scheme set to redefine the gold exchange experience for customers across India. Breaking traditional norms, Indriya now offers India’s only zero-deduction policy on old gold, ensuring customers receive the full value of their pre-owned gold, 14kt onwards, regardless of its karatage.
Customers can now bring in their old gold, whether 14kt or 22kt, and receive full value of its prevailing market value, with no hidden charges or deductions. This ground-breaking initiative places trust and transparency at the forefront, empowering customers to seamlessly upgrade their old jewellery and buy exquisite masterpiece jewellery.

Sandeep Kohli, CEO, Indriya said “At Indriya, we believe trust is the most precious element in every piece of jewellery. With this initiative, we are proud to offer our customers complete value for their old gold—without deductions, without hidden charges. It is our way of ensuring transparency, simplifying the upgrade journey, and welcoming them to experience the elegance of our latest collections with total confidence. This will also allow our consumers to effortlessly transform their existing gold into new designs, ensuring they always receive full value and the confidence that comes with it.”
This transformative ‘SMART GOLD EXCHANGE’ scheme is now available across all 25 Indriya stores spanning North, South, and West India, including five in Delhi; four in Hyderabad; three each in Mumbai and Pune; two each in Ahmedabad, Jaipur, and Patna; and one each in Indore, Surat, Andhra Pradesh, and Uttar Pradesh, reinforcing Indriya’s growing footprint and commitment to delivering exceptional value to consumers nationwide.
BrandBuzz
Why Modern Brides Are Falling in Love with Contemporary Diamond Jewelry—Spotlight on the Noor Collection by Oropel

Gone are the days when bridal jewelry meant stashing ornate heirlooms in a locker. Today’s brides are rewriting the rules—opting for pieces that reflect their values, personal style, and modern lifestyle. Whether it’s a lab-grown diamond or a mined classic, contemporary bridal jewelry is about self-expression, sustainability, and long-term wearability.
Leading this movement is Oropel’s Noor Collection—a curated line of handcrafted, versatile diamond jewelry that beautifully blends tradition with modern sophistication. Here are six reasons why the Noor Collection is becoming a go-to for brides redefining luxury on their own terms:

1. Diamonds That Align with Your Values—and Your Aesthetic
With the Noor Collection, you’re free to choose between lab-grown or ethically sourced mined diamonds—without compromising on sparkle or sentiment. Every piece is a celebration of what matters to you, crafted with intention and authenticity.
2. The Noor Necklace: Designed for Every Chapter
This standout piece features three interchangeable, hand-embroidered straps—making it as adaptable as your wedding wardrobe. From ceremonies to after-parties to Sunday brunch, it’s bridal jewelry you’ll want to wear again and again.


3. Timeless Craftsmanship, Modern Sensibility
Each Noor design is handcrafted in 14K gold, merging intricate Indian techniques with clean, contemporary forms. Whether you’re drawn to delicate stackable rings or statement earrings, every piece is built for both beauty and longevity.
4. Jewelry That Tells Your Story
Oropel’s founder, Neeti Patwa, says it best: “Whether you prefer mined or lab-grown, Noor is about jewelry that feels like you.” Each piece is meant to be worn, lived in, and loved—just like the memories you’ll create in them.


5. More Than Just Wedding Day Jewelry
Noor pieces are designed to move with you—from your bridal look to your everyday style. Think diamond studs, versatile chokers, and refined bracelets that look just as good with jeans as they do with lehengas or gowns.
6. Heirlooms of a New Era
These aren’t your grandmother’s jewels—but they’re just as meaningful. With a focus on emotion, longevity, and design, each Noor piece is meant to be passed on—not just through generations, but through life’s many milestones.

Bridal Jewelry That’s Meaningful, Wearable, and Truly Yours
The Noor Collection by Oropel reimagines what bridal jewelry can be—versatile, value-driven, and deeply personal. Because the most beautiful diamond pieces aren’t just worn—they’re lived in.
ShowBuzz
South Jewellery Show (SJS) 2025 Opened in Bengaluru with Industry Leaders in Attendance

The South Jewellery Show (SJS) 2025, South India’s premier B2B exhibition dedicated to the gems and jewellery industry, was successfully held at the Bangalore International Exhibition Centre (BIEC), Bengaluru. The event brought together key players from across the jewellery value chain, providing a vibrant platform for trade, networking, and business growth.
The inauguration ceremony, held at the start of the event, was graced by several esteemed Guests of Honour, including Dr. T. A. Sharavana, Member of the Karnataka Legislative Council; Sharath Sakala of Pratibha Jewellery House; Pratap Kamath, Managing Director of Abaran Timeless Jewellery Pvt. Ltd.; Khushboo Ranawat, Director of SwarnShilp Chains and Jewellers Pvt. Ltd.; Manisha Gupta, Group Commodities Editor, CNBC TV18; O.V. Diwakar, Joint Secretary, KJF; Suresh Kumar Ganna, Director, JAB; Sumesh Wadhera, Managing Director, AOJ Media; Dr. Chetan Kumar Mehta, President of JAB and Jewellery Division – IBJA, and CMD of Laxmi Diamonds, Bengaluru; and Sreekanth Urs, CEO of GES India Inc., along with other notable figures from the gems and jewellery industry.

During the opening ceremony, Dr. T. A. Sharavana commended the organisers for their efforts and the impact of the show, stating, “The South Jewellery Show continues to reflect the strength and vision of the region’s jewellery industry. I commend the dedication of the SJS team and wish them great success for this edition.”
SJS 2025 served as a valuable platform for showcasing new designs, facilitating business partnerships, and highlighting innovation within the industry. The event concluded on a high note, reinforcing Bengaluru’s position as a key hub for the jewellery trade in South India.
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