OurBuzz
APGJF 2022: A Record-Breaking Success for the Jewelry Industry
“Andhra Pradesh Gem and Jewellery Fair (APGJF) 2022 Shines Bright with Record-Breaking Footfall and Maximum Orders”
Exhibitors Experience Unprecedented Success from the Start
The show, which was held at the SS Convention Centre in Vijayawada on December 17th and 18th, attracted a large number of jewellers from across the southern states of India.
The event witnessed High Footfall and Maximum Orders
The exhibition saw record-breaking footfall, with trade visitors flocking to the venue from not only Andhra Pradesh but also from neighbouring states. The show generated business beyond expected levels for all exhibitors, particularly during the upcoming wedding and festival season.
Jewelry Industry’s Elite Recognized at Stars of Andhra Awards & Networking Nite
The APGJF also hosted the Stars of Andhra Awards & Networking Nite, an event held to recognize the stalwarts of the jewellery industry. The event took place at the Taj Vivanta on December 17th.
Organisers Reveal Plans for an Even Bigger and Better APGJF 2023.
The success of the APGJF 2022 has led to the announcement of the dates for the next fair. The APGJF 2023 will be held from December 8th to 10th, 2023.
The APGJF was organised by the Andhra Pradesh Bullion Gold Silver and Diamond Merchants Association and United Exhibitions, who reported that an aggressive promotional campaign and an eagerness among the trade led to the fair’s tremendous success. The organisers also announced that the fair will be a 3-day event in 2023 to ease the movement of crowds and facilitate trade visitors coming from longer distances.
Overall, the APGJF 2022 was a grand success that was celebrated by the entire jewellery industry. Organisers and exhibitors look forward to welcoming trade visitors, sponsors, and media to the APGJF 2023, which promises to be even bigger and better.
BrandBuzz
VBJ Unveils ‘The Bangle Beauties’ – A Grand Celebration Of 10,000+ Bangle Designs
PUNEET GUPTA | PUNEET GUPTA CRAFTED FINE GOODS
VBJ, Vummidi Bangaru Jewellers, India’s most trusted heirloom jewellery brand, announces ‘The Bangle Beauties’, a month-long festival celebrating the versatility and enduring appeal of bangles. Running from 5th September to 5th October 2026, the festival will showcase an extensive collection of bangles in gold, silver, diamond and platinum.
The festival showcases over 10,000 beautiful bangles for every occasion – from everyday wear and festive celebrations to weddings, milestones, and special moments. Available across all VBJ stores and online, the collection spans understated classics, timeless traditional designs, intricate creations, and contemporary statement pieces. Each bangle reflects VBJ’s signature craftsmanship, seamlessly blending tradition and artistry with modern design sensibilities.
For those looking to make their jewellery even more personal, VBJ also offers customisation within 10 days*, allowing customers to create bespoke bangles tailored to their preferences. From design details to individual requirements, the service adds a personal dimension to the festival experience.
Speaking on the launch, Amarendran Vummidi, Managing Partner, VBJ, said:
“Bangles have always held a special place in Indian jewellery and are an integral part of one’s jewellery wardrobe. They are associated with traditions and personal memories. With ‘The Bangle Beauties’, we hope to create a dedicated celebration to spotlight their relevance across generations. The festival is our tribute to the timeless appeal of bangles and the many stories they become a part of.”

Jithendra Vummidi, Managing Partner, VBJ, added:

“The idea behind ‘The Bangle Beauties’ is to give our customers an opportunity to explore the incredible versatility of bangles. Bringing together over 10,000 beautiful designs, the festival offers an extensive range of choices, making it easy for customers to discover the right bangle for every occasion, style, and preference. It is a celebration of the sheer variety and craftsmanship that make bangles such an iconic part of jewellery.”
As a fifth-generation family-run brand, VBJ takes immense pride in its legacy as the creator of the historic Sengol (sceptre) – a sacred symbol of India’s democratic journey. Rediscovered after 72 years through meticulous research by the VBJ team, the Sengol was reinstated beside the Speaker’s chair in India’s new Parliament building, Sansad Bhavan, by Hon’ble Prime Minister Narendra Modi, marking VBJ’s enduring bond with India’s cultural and national heritage.
As part of its continued expansion across South India, VBJ is set to launch a new showroom in Coimbatore, reinforcing its commitment to bringing its distinctive craftsmanship and personalised jewellery experiences closer to customers across Tamil Nadu.
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