OurBuzz
IIJS Premiere 2023:world’s second largest GJ show
Nearly 45,000 visitors expected, 1,850+ exhibitors,
The world’s second largest gem & jewellery fair, IIJS Premiere 2023 will be held concurrently at JIO World Convention Centre (JWCC) Bandra Kurla Complex from 3rd to 7th August 2023 (Thursday-Monday); and at Bombay Exhibition Centre, NESCO, Goregaon East from 4th to 8th August 2023 (Friday-Tuesday) in Mumbai.
IIJS Premiere 2023 will witness the GJ industry’s biggest gathering of domestic and international buyers, and serve as the primary platform for Indian jewellery manufacturers to network with retailers, enabling both segments to gain insight into product design and demand trends.
As of 31 July, 42,000 visitors including international visitors (including global buyers) from 80+ countries and 800+ cities of India visiting the 39th edition of IIJS Premiere.
IIJS Premiere 2023 will have 1,850+ exhibitors, 3,250+ stalls spread over 70,000+ sq. mtrs of exhibition area.
BrandBuzz
Akoirah By Augmont Introduces ‘Sculpted By Nature’, A Contemporary Fine Jewellery Collection Inspired By Nature’s Timeless Forms
A Sculptural Celebration Of Nature, Crafted For Modern Everyday Elegance
Nature has long been one of design’s greatest muses, inspiring architecture, fashion, interiors, and art with its effortless balance of beauty and structure. Drawing from this enduring influence, Akoirah by Augmont unveils Sculpted by Nature, a contemporary fine jewellery collection that reimagines botanical forms through sculptural silhouettes, refined craftsmanship, and laboratory-grown diamonds.
The collection celebrates the quiet elegance of nature, translating blooming petals, graceful vines, delicate leaves, and organic curves into wearable works of art. Designed for the modern consumer who values individuality as much as craftsmanship, Sculpted by Nature reflects a new perspective on fine jewellery, where timeless inspiration meets contemporary expression.
The collection features standout creations including The Diamond Cluster Studs, inspired by petals in full bloom and finished with striking pear-cut diamond drops; The Enchanted Vine Hoops, which reinterpret climbing vines through fluid, diamond-studded silhouettes; The Pear Halo Studs, a modern take on a timeless classic with layered pear-shaped brilliance; and The Botanical Laurel Ring, inspired by intertwined foliage and designed to capture nature’s graceful movement.
Crafted in recycled gold and set with laboratory-grown diamonds, each piece balances artistic design with everyday versatility. Rather than being reserved for special occasions, the collection is designed to become part of the wearer’s personal style, seamlessly transitioning from everyday dressing to celebratory moments.
Commenting on the launch, Namita Kothari, Founder, Akoirah by Augmont, said:

“Nature has an effortless way of creating forms that are timeless, balanced, and endlessly inspiring. With Sculpted by Nature, we wanted to capture that beauty through a contemporary lens, creating jewellery that feels artistic, versatile, and deeply personal. Every piece is designed to celebrate craftsmanship while allowing the wearer to express their individuality, making it as relevant for everyday wear as it is for life’s special moments.”
As consumers increasingly gravitate towards jewellery that reflects their personality rather than tradition alone, design is emerging as one of the strongest differentiators in the luxury jewellery category. Today’s buyers are seeking pieces that are versatile, expressive, and thoughtfully crafted, moving beyond occasion-led purchases to jewellery that becomes part of their everyday identity.
Sculpted by Nature, Akoirah continues to redefine modern luxury by creating collections that combine contemporary design with conscious craftsmanship. Inspired by nature yet designed for today’s lifestyles, the collection offers a fresh interpretation of fine jewellery, one where every piece is intended to be worn, cherished, and collected.
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