OurBuzz
IIJS Premiere 2023:world’s second largest GJ show
Nearly 45,000 visitors expected, 1,850+ exhibitors,
The world’s second largest gem & jewellery fair, IIJS Premiere 2023 will be held concurrently at JIO World Convention Centre (JWCC) Bandra Kurla Complex from 3rd to 7th August 2023 (Thursday-Monday); and at Bombay Exhibition Centre, NESCO, Goregaon East from 4th to 8th August 2023 (Friday-Tuesday) in Mumbai.
IIJS Premiere 2023 will witness the GJ industry’s biggest gathering of domestic and international buyers, and serve as the primary platform for Indian jewellery manufacturers to network with retailers, enabling both segments to gain insight into product design and demand trends.
As of 31 July, 42,000 visitors including international visitors (including global buyers) from 80+ countries and 800+ cities of India visiting the 39th edition of IIJS Premiere.
IIJS Premiere 2023 will have 1,850+ exhibitors, 3,250+ stalls spread over 70,000+ sq. mtrs of exhibition area.
BrandBuzz
Kushals Fashion Jewellery Launches Navratri & Durga Puja Jewellery Collections
Designed To Complement The Colours, Rituals and Celebrations Of The Season, The Collections Offer Statement Pieces As Well As Versatile Styles That Seamlessly Transition From Traditional Festivities To Contemporary Festive Dressing.
As the festive season unfolds, Kushals brings the spirit of celebration to life with two specially curated modern jewellery collections inspired by the traditions and aesthetics of Navratri and Durga Puja. Blending Indian craftsmanship with contemporary design sensibilities, the festive edits bring together the grandeur of Kundan and Zircon jewellery for Navratri, and the rich, heritage-inspired appeal of Antique jewellery for Durga Puja.


Designed to complement the colours, rituals and celebrations of the season, the collections offer statement pieces as well as versatile styles that seamlessly transition from traditional festivities to contemporary festive dressing.
Navratri Collection: Kundan & Zircon
The Royal Kundan Set features a handcrafted Kundan choker with intricate gold toned framing, polki inspired stones, deep green emerald-toned drops and subtle Meenakari detailing. The set is complemented by statement chandelier Jhumkas, a matching Maang Tikka, bold Kundan Kadas and textured bangles with red and green bead accents. The pieces pair naturally with embroidered chaniya cholis, Bandhani lehengas and festive silk silhouettes.



For a more contemporary festive look, Zircon set (American Diamond) features layered and choker-style necklaces with pastel blush pink and mint green coloured stones, finished in rose-gold and rhodium tones. Cluster studs, drop earrings, statement Zircon rings and flexible cuffs add high-shine glamour with a modern, versatile appeal. These pieces can be styled with Indo-western ensembles, crop-top and skirt combinations or contemporary Garba-night looks.


The Navratri collection is priced from Rs 1,050 onwards, with key pieces including Kundan Maangtika at Rs 1,050, Finger Rings at Rs 1,200, Kundan Earrings at Rs 3,900, Zircon Necklace Sets at Rs 6,800 and Bangles at Rs 6,600.
Durga Puja Collection: Antique Jewellery


For Durga Puja, Kushals draws from the appeal of Antique jewellery, bringing traditional Indian motifs into festive dressing.
The collection features Antique Gold-finish neckpieces with vintage-inspired textures and intricate motifs including peacocks, floral vines. Accented with pearl, ruby and emerald-green coloured details, the pieces bring a rich traditional character to festive looks. The collection features Kadas, bangle stacks, pearl chokers and statement antique rings.
Designed for the spirit of Puja celebrations, these pieces pair effortlessly with traditional Taant, Garad Bengali sarees, and richly textured festive ensembles, making them suited for occasions from Anjali and Sandhi Puja to family gatherings and festive evenings.
The Durga Puja collection is priced from Rs 1,380 onwards, with key pieces including Antique Bangles at Rs 1,380, Earrings at Rs 1,600 and Necklaces at Rs 3,800.
With these two festive edits, Kushals brings together heritage-inspired jewellery and contemporary fashion, offering versatile pieces that allow consumers to style the season’s celebrations in their own way.
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