OurBuzz

IIJS Premiere 2023:world’s second largest GJ show

Published

3 years ago

August 2, 2023

Nearly 45,000 visitors expected, 1,850+ exhibitors,

The world’s second largest gem & jewellery fair, IIJS Premiere 2023 will be held concurrently at JIO World Convention Centre (JWCC) Bandra Kurla Complex from 3rd to 7th August 2023 (Thursday-Monday); and at Bombay Exhibition Centre, NESCO, Goregaon East from 4th to 8th August 2023 (Friday-Tuesday) in Mumbai.

IIJS Premiere 2023 will witness the GJ industry’s biggest gathering of domestic and international buyers, and serve as the primary platform for Indian jewellery manufacturers to network with retailers, enabling both segments to gain insight into product design and demand trends.

As of 31 July, 42,000 visitors including international visitors (including global buyers) from 80+ countries and 800+ cities of India visiting the 39th edition of IIJS Premiere.

IIJS Premiere 2023 will have 1,850+ exhibitors, 3,250+ stalls spread over 70,000+ sq. mtrs of exhibition area.

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BrandBuzz

IAGES’ New Film Moves #PehlaCheckIAGES From Awareness To Habit This Festive Season

Through These Engaging Films, IAGES Urges Gold Buyers To Choose Only Accredited Retailers So As To Be Assured Of Transparent Business Practices, Ethically Sourced Gold and Hallmarked Gold Jewellery, Even Before They Step Out To Make The Purchase

Published

31 minutes ago

November 2, 2026

JewelBuzz Spread The Buzz

The Indian Association for Gold Excellence and Standards (IAGES) is empowering gold buyers this festive season to make informed purchases by amplifying awareness about its #PehlaCheckIAGES campaign through an engaging ad film created to build assurance and trust among buyers.

Since its launch in December 2025, the ‘Before you buy Gold, #PehlaCheckIAGES’ campaign has urged consumers through diverse outdoor advertising formats and digital platforms to always verify their jeweller’s accreditation before they step out to purchase or exchange their gold.

With the new film, the Self-Regulatory Organisation formed for and by the gold industry, aims to deepen the recall value of its campaign by moving beyond awareness to making #PehlaCheckIAGES a habit this festive season. The film draws inspiration from the festive and wedding season as well as from everyday life and aims to make checking for an accreditation as normal as checking for every other tiny detail, as in these three scenarios.

Kaushlendra Sinha, CEO, IAGES said:

“From the time we launched this campaign almost a year ago, we have been relentless in our pursuit of reaching as many people as we can with our ‘Before you buy Gold, #PehlaCheckIAGES’ campaign, so that consumers never have to purchase gold again with any doubts or fears. Unveiling the first of our three-film series during this period of celebrations is an extension of that endeavour. Our goal is to help consumers follow the simple habit of verifying a jeweller’s accreditation before they buy or exchange gold.”

The first of its three-film series targets festive buying and is set in a colony lit up for Diwali. The film features a hyper Aunty in a colony lit up for Diwali who tracks every guest, gift box and shopping bag. However, when she herself steps out dressed in gold, people from the colony ask her the one question she has never asked herself — has she checked her jeweller’s IAGES accreditation?

Film Link: