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IIJS PREMIER 2024: Innovative, bigger, better

Nirav Bhansali, Convener of the National Exhibitions Sub-committee – GJEPC spoke to JEWELBUZZ on the forthcoming IIJS PREMIER. He spoke on innovation, preparations for the show and how IIJS PREMIER is now a global force to reckon with.

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We are constantly innovating and bring freshness to IIJS PREMIER. This year we are presenting the SELECT CLUB at JWCC with over 100 participants. Also, we have revamped all the booths – these are of the highest quality and will provide a great fresh look. A lot of effort goes into making IIJS a truly premium show.

IIJS PREMIER 2024 will feature 3700 booths and 2200 plus exhibitors.  We expect a 10% higher visitor turnout as compared to last year. The IGJME is the biggest machinery expo, featuring the best in manufacturing technology. Speaking of machinery, we at GJEPC are working on a high end machinery cum technology expo and symposium.

ESG and sustainability

ESG and sustainability are embedded in the value system of GJEPC and IIJS Premier. Our various initiatives include a mega tree plantation drive in which we have planted 150,000 trees last year and another 150,000 trees this year.In the next 5-10 years we would have planted a million trees.

To prevent usage of plastic and paper, we have done away with badges. Just like DigiYatra, one’s face scan will provide access to IIJS.We also removed tissues/ hand wipes from bathroom and eliminated flex boards. It is pertinent to note that IIJS PREMIER runs on green energy.

Revenue Generation

There is a y-o-y increase in revenue generated at IIJS PREMIER. Approximately Rs 2 lakh crore worth of business will be transacted across GJEPCs three show with IIJS PREMIER accounting for 1.25lakh cr.

Global recognition

IIJS PREMIER is a show that is recognized and respected in the global GJ industry. Global retail chains including visit IIJS .It is the no. 2 show in the world – and in fact the top show in terms of number of visitors. I see top global players exhibiting at IIJS and the global retail sector coming to IIJS for all their sourcing needs.

I see the next 10 years as the golden era for Indian jewellery. And, GJEPC, IIJS will be the foremost authorities in the global GJ scenario.

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JB Insights

Jewellery-Inspired Eyewear Emerges As Fashion’s Latest Luxury Statement

Crystal embellishments, sculptural silhouettes and gemstone-inspired details are redefining luxury eyewear as collectible fashion accessories.

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Jewellery-inspired eyewear is emerging as one of fashion’s biggest trends, with luxury sunglasses becoming statement accessories that go far beyond sun protection. Designed with crystal embellishments, sculptural silhouettes and jewellery-inspired detailing, these pieces are transforming everyday looks into standout style statements.

From weddings and brunches to holidays, race days and special occasions, statement eyewear is becoming an essential fashion investment. More than just accessories, these designs are meant to spark conversations, complement personal style and elevate any outfit.

Among the standout names driving this trend is Gentle Monster, whose Bijou De 02 from its 2025 Jewelry Collection features an oval silver-metal frame inspired by precious jewellery. The collection reimagines eyewear as wearable jewellery with intricate structural detailing, making each piece both a fashion accessory and a design object.

Swarovski continues to elevate crystal-studded eyewear with its Mask Shape SK7024, inspired by the brand’s Hyperbola jewellery family. The wraparound design incorporates flowing silver-tone curves adorned with round- and square-cut crystals, reflecting Swarovski’s signature approach to crystal craftsmanship.

Indian designer Bhavya Ramesh brings handcrafted artistry into eyewear with the Hysteria Sunglasses, featuring sterling silver, tribal-inspired metalwork, brass ghungroos and intricate handcrafted detailing by Jaipur artisans. The design celebrates India’s jewellery-making traditions while offering a bold contemporary aesthetic.

Hellcat Eyewear’s Red Hand Sunglasses embrace the growing trend of sculptural, jewellery-inspired frames with bold artistic detailing, reflecting fashion’s shift towards statement eyewear that doubles as wearable art.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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