The dynamically growing Indian gold industry has a new custodian created by the gold industry, for the gold industry. The Indian Association for Gold Excellence and Standards (IAGES), a Self-Regulatory Organization (SRO) is all set to implement the framework for the current gold ecosystem by promoting fair, transparent, and sustainable practices under a strict Code of Conduct outlining the standards.

As a first step, IAGES has opened registrations for accreditation for Mumbai gold entities. The IAGES accreditation framework covers the entire gold value chain, which includes Refining, Bullion trading, Manufacturing, Assaying and Hallmarking to Retailing and even Digital Gold Selling.

As we head into the festive and wedding season when gold purchases peak, retailers with an IAGES accreditation will stand apart with their promise of ethical conduct, operational excellence, and consumer focus. For consumers, buying gold from an IAGES accredited retailer assures them of the rigorous standards of authenticity and integrity of their purchases.

“The gold industry in India is still largely unorganised and fragmented. With IAGES, the gold sector is collectively striving to encourage fair, transparent and responsible practices among retailers across their value chain thereby enabling them to incorporate the highest standards in their businesses. This will not only enhance the sense of responsibility among them but also directly impact the trust among consumers. Many retailers already enjoy consumer trust built over decades, and IAGES aims to help further strengthen and standardise that trust across the industry” said Kaushlendra Sinha, CEO, IAGES.

IAGES is associated with an external assessment partner ICAI to assess the application. Once the assessment is completed successfully, the IAGES accreditation will be granted.

IAGES is also supported by the renowned India Bullion and Jewellers Association (IBJA) and All India Gems and Jewellery Domestic Council (GJC), reaffirming the credibility of its certification.

In addition to compliance, an IAGES accreditation also helps retailers establish market leadership, build consumer loyalty and gain a competitive edge in a crowded marketplace. Accredited members also join a growing network of trusted industry partners, opening opportunities for collaboration, capability development and market visibility.