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IAGES opens registrations for Mumbai gold entities to elevate Gold Industry Standard in India

The Indian Association for Gold Excellence and Standards (IAGES) aims to set an industry-wide code of conduct covering the entire gold value chain; an IAGES accredited gold entity will add more value to consumers, earning their trust with the promise of fair, transparent and responsible gold buying ahead of the festive season

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The dynamically growing Indian gold industry has a new custodian created by the gold industry, for the gold industry. The Indian Association for Gold Excellence and Standards (IAGES), a Self-Regulatory Organization (SRO) is all set to implement the framework for the current gold ecosystem by promoting fair, transparent, and sustainable practices under a strict Code of Conduct outlining the standards.

As a first step, IAGES has opened registrations for accreditation for Mumbai gold entities. The IAGES accreditation framework covers the entire gold value chain, which includes Refining, Bullion trading, Manufacturing, Assaying and Hallmarking to Retailing and even Digital Gold Selling.

As we head into the festive and wedding season when gold purchases peak, retailers with an IAGES accreditation will stand apart with their promise of ethical conduct, operational excellence, and consumer focus. For consumers, buying gold from an IAGES accredited retailer assures them of the rigorous standards of authenticity and integrity of their purchases.

“The gold industry in India is still largely unorganised and fragmented. With IAGES, the gold sector is collectively striving to encourage fair, transparent and responsible practices among retailers across their value chain thereby enabling them to incorporate the highest standards in their businesses. This will not only enhance the sense of responsibility among them but also directly impact the trust among consumers. Many retailers already enjoy consumer trust built over decades, and IAGES aims to help further strengthen and standardise that trust across the industry” said Kaushlendra Sinha, CEO, IAGES.

IAGES is associated with an external assessment partner ICAI to assess the application. Once the assessment is completed successfully, the IAGES accreditation will be granted.

IAGES is also supported by the renowned India Bullion and Jewellers Association (IBJA) and All India Gems and Jewellery Domestic Council (GJC), reaffirming the credibility of its certification.

In addition to compliance, an IAGES accreditation also helps retailers establish market leadership, build consumer loyalty and gain a competitive edge in a crowded marketplace. Accredited members also join a growing network of trusted industry partners, opening opportunities for collaboration, capability development and market visibility.

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Shringar House of Mangalsutra Ltd. Flags Off the Pune Expansion, Inaugurated by PNG Jewellers CMD Saurabh Gadgil

The opening of Pune Sales Office to strategically drive expansion across Pune, Marathwada and Vidarbha region

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Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specializing in mangalsutras, has strengthened its presence in Maharashtra through the launch of a strategic Pune sales office, which was inaugurated by Saurabh V. Gadgil, CMD of P N Gadgil Jewellers Limited (PNG).

Shringar House of Mangalsutra Limited, India’s most trusted B2B gold jewellery manufacturer specializing in mangalsutras, has strengthened its presence in Maharashtra through the launch of a strategic Pune sales office, which was inaugurated by Saurabh V. Gadgil, CMD of P N Gadgil Jewellers Limited (PNG).

With Maharashtra playing an increasingly important role in India’s jewellery value chain, the company plans to deepen retail partnerships, expand its design portfolio and strengthen its B2B infrastructure across the region. The Pune office represents a foundational step in Shringar House of Mangalsutra Limited’s strategy to consolidate its position as a leading specialist in the mangalsutra category.

The Pune sales office will function as a central commercial and coordination hub for operations across Pune, Marathwada and Vidarbha regions, supporting closer engagement with jewellery retailers, wholesalers and corporate jewellery brands.

Pune’s location enables Shringar House of Mangalsutra Limited to service premium urban jewellery markets while extending efficient trade coverage to Marathwada and Vidarbha, where mangalsutras remain integral to bridal and ritual jewellery demand.

Commenting on the expansion, Chetan Thadeshwar, Chairman, Shringar House of Mangalsutra Limited, said: “Our Pune sales office is a strategic step aligned with our long-term vision to enhance accessibility, quality product and a wide variety of mangalsutras for retailers across Maharashtra. The state represents a critical market for us, and this expansion strengthens our ability to work closely with partners and support their growth with greater efficiency and consistency.”

Viraj Thadeshwar, CEO and Executive Director, Shringar House of Mangalsutra Limited, added, “The launch of our Pune sales office marks an important step in strengthening on-ground engagement with our retail partners in Maharashtra. This presence allows us to respond faster to market needs, improve supply efficiencies, and ensure consistent availability of designs across price points. As demand continues to evolve, our focus remains on building a scalable and agile distribution network that supports long-term partner growth.”

Speaking at the inauguration, Dr. Saurabh Gadgil, Chairman and Managing Director, PNG Jewellers, said:

“I am honoured to be part of the inauguration of Shringar – House of Mangalsutra’s new office in Pune. Shringar has been a trusted partner to PNG Jewellers for many years, and our teams share a very close and collaborative working relationship. Mangalsutras are a significant and culturally important category in the Indian jewellery landscape, and Shringar is among the finest manufacturers in this space, known for their vast product range, exceptional designs and consistent quality.

This new office will further strengthen their ability to serve the western India market and support many more jewellers across the region. I extend my best wishes to Chetan Thadeshwar ji and his sons, Viraj and Balraj, for continued success.”

With decades of experience in mangalsutra manufacturing, Shringar House of Mangalsutra Limited continues to focus on design innovation, manufacturing excellence and dependable supply partnerships across India.

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