National News
Festive Elegance: Kushal’s Fashion Jewellery’s Dussehra Edit with Antique and Silver Temple Jewellery
As Dussehra approaches, Kushal’s Fashion and Silver Jewellery unveils a striking festive collection in antique and silver temple jewellery, blending intricate craftsmanship with modern design. This collection celebrates the spirit of victory and festivity, offering statement pieces that honour tradition while elevating contemporary festive style.
Dussehra, a festival of triumph, togetherness, and grandeur, is marked by vibrant celebrations, traditional rituals, and dressing up in one’s finest. Jewellery becomes an essential element of these festivities, completing and enhancing every look. The collection captures this essence through detailed artistry in antique jewellery — from beaded motifs inspired by mor pankh (peacock feathers) and floral elements to bold modern twists with geometric pendants and medallions. It also features BIS hallmarked 92.5 silver temple jewellery, crafted with intricate carvings and traditional motifs that draw from temple architecture and devotional symbols, offering pieces like necklaces, bangles, earrings, toe rings and others that blend cultural heritage with everyday elegance.
The edit showcases an array of festive essentials: statement jhumkas with red stone detailing, ornate kadas, chaandbalis with antique gold finishes, liquid-metal-inspired bead earrings, and layered necklaces designed to make every celebration more radiant. Each piece is thoughtfully crafted to strike the perfect balance between heritage and modernity, making it versatile for both traditional sarees and contemporary festive ensembles.

Speaking on the launch, Manish Gulechha, Co-Founder, Kushal’s Fashion Jewellery, said:
“As we celebrate the auspicious festival of Dussehra, we are delighted to present a collection that reflects both festive grandeur and everyday elegance. With antique-finish designs, intricate festive motifs, and statement silhouettes, this collection is crafted to help women express their unique style during the season. We’re excited to bring these pieces to our consumers across India, both in stores and online.”
The highlights of this collection lie in its rich, antique-inspired craftsmanship paired with contemporary design elements. Each piece is meticulously crafted in 22k gold-plated and antique-finish techniques. Traditional motifs like mor pankh and floral patterns are combined with geometric medallions and modern silhouettes, creating jewellery that stands out while honoring tradition. The collection’s statement necklaces, bold jhumkas, and intricately designed kadas offer women elegant and enduring festive essentials. It also showcases temple jewellery with intricate carvings and devotional motifs, adding sacred elegance to every festive look.
From pujas and festive family gatherings to cultural events and evening celebrations, this collection offers the perfect jewellery companion. Style them with sarees, lehengas, or elegant Indo-western silhouettes for a look that’s festive, graceful, and fashion-forward.
This Dussehra, celebrate victory, elegance, and festive grandeur with jewellery that’s antique in soul yet modern in spirit — only at Kushal’s.
National News
IAGES Accredited Partner Directory Brings Verified Gold Businesses Together on One Trusted Platform
Hosting More than 700 Accredited Outlets Across 200+ cities, the IAGES Directory Serves as a Bridge Between Consumers Seeking Trustworthy Gold Transactions and Accredited businesses
The Accredited Partner Directory launched by the Indian Association for Gold Excellence and Standards (IAGES) in November, 2025 has gained significant momentum among consumers and gold businesses since its inception. This one-stop digital platform now hosts a growing network of over 700 IAGES partner outlets across 200 cities, allowing consumers to find verified, trusted jewellers nearest to them before they step out to buy or exchange gold.
An IAGES verified business follows a stringent code of conduct that mandates accountability, responsibility and ethical conduct across its entire value chain. IAGES’ Accredited Partner Directory offers consumers trust, confidence and peace of mind, allowing them to explore and choose these verified, third-party assessed gold jewellers nearest to them either by brand name, location, or category.
The accredited entities appearing in the directory include strong national, regional and city-based large, medium and small retailers. The directory not only includes verified gold jewellers, but also lists gold refiners, bullion traders, manufacturers and assaying and hallmarking centres and digital gold retailers.
Kaushlendra Sinha, CEO, IAGES, said:

“The growing list of partners in the IAGES Accredited Partner Directory reflects the gold industry’s readiness to adopt transparent and compliant business practices, building consumer confidence and trust while slowly formalising the gold ecosystem in India. We invite all gold businesses to come forward and join the movement to transform India’s gold industry, one accreditation at a time!”
IAGES is currently running a consumer awareness campaign – ‘Before you exchange or buy gold #PehlaCheckIAGES’ to spread the word about the importance of buying gold only from a verified, credible retailer. The successful campaign has reached 50 million+ consumers through online and offline mediums, while the IAGES website is seeing massive hits every day as consumers check the directory to verify a gold business.
Sumeet Deoda, Vice President – Marketing and Communication, IAGES said:
“Clearly, the IAGES Accredited Partner Directory has been much anticipated by consumers, gold jewellers and gold business entities alike! We are happy to finally share this growing database with the world even as we continue to work towards our goal of changing the gold-buying mindset in India as the first, crucial step towards formalising the industry,”

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