Lucira opens its first retail store in Mumbai this month; sets sights on aggressive omnichannel expansion

Lucira Jewelry, a design-first fine jewelry brand redefining sustainable luxury in India, today announced the completion of its $5.5 million fundraise, the largest ever seed round raised by a jewelry startup in the country to date. The round was led by Blume Ventures with participation from Spring Marketing Capital, SiriusOne Capital Fund and several individual investors, including the founders of Dot & Key, Livspace, Snitch, and Bewakoof.

Founded by jewelry veterans Rupesh and Vandana Jain, Lucira is on a mission to disrupt India’s fine jewelry market by blending world-class design, sustainability, and trust. The fundraise marks a high-conviction bet on Rupesh Jain’s “second innings” after building Candere into one of India’s earliest digital jewelry success stories, later acquired by Kalyan Jewellers.

Rupesh Jain, Co-Founder, Lucira expressed, “This fundraise is a strong validation of the white space we see in India’s fine jewelry market. Indian consumers are moving beyond buying jewelry only for investment, they are seeking design, authenticity, and a brand they can emotionally connect with. With this backing, we aim to make Lucira the most trusted design-first fine jewelry brand from India.”

In a short span since launch, Lucira has created a portfolio of more than 1,000 customizable lab grown diamond designs, each certified by IGI / GIA / SGL / BIS and backed with lifetime exchange and buyback guarantees.

The brand is launching its first retail store in Mumbai this month, signalling the beginning of its retail journey. With fresh capital, Lucira plans to open four new flagship stores by the end of FY2026, further strengthening its digital-first buying experience, and investing in technology-led personalization.

“Rupesh has already proven his ability to build and scale in this category with Candere’s successful exit,” said Karthik Reddy, Managing Partner at Blume Ventures. “What excites us most is Lucira’s omnichannel vision that is seamlessly blending cutting-edge digital experiences with physical retail. The speed of execution, combined with Rupesh’s deep understanding of Indian jewelry consumers, makes Lucira a strong contender to build the next category-defining brand.”

Building for the Long Term

The fresh capital will power Lucira’s next phase of growth. Plans include opening new flagship retail stores in FY2026, enhancing its digital-first customer journey, and strengthening its technology backbone. The company is also investing in scaling its design studio and hiring top talent to build a culture of craftsmanship and innovation.

“Our vision is to cement Lucira as India’s most design-first fine jewelry brand, and that requires building strategically on three fronts, design leadership, omnichannel presence, and consumer trust. This fundraise is a vote of confidence from partners who understand we’re not just selling jewelry, we’re shifting mindsets.” added Rupesh Jain. “We’re investing heavily in our design studio, scaling physical retail alongside digital, and ensuring every piece comes with trusted certification and guarantees. This structured approach is how we see Lucira becoming the go-to fine jewelry brand for a new generation of Indian consumers.” Cumulative Ventures acted as the sole advisor to the transaction. Novolex served as legal advisor to Lucira Jewelry.