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Hollywood Shines: Swarovski’s ‘Masters of Light’ Exhibition Dazzles Los Angeles, Celebrating 130 Years of Pop Culture Glamour

Marilyn Monroe’s Iconic Dress and Outfits Worn by Pop Legends Highlight the Crystal House’s Deep Ties to Film and Fashion

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The traveling exhibition, making its U.S. debut on Wednesday at the Amoeba Music venue, runs until November 3. It is a celebration of the Austrian luxury house’s 130th anniversary, honoring its legacy of creativity, craftsmanship, and cultural impact.

This latest chapter, titled Masters of Light — Hollywood, was curated by British fashion journalist and critic Alexander Fury and presented under the creative direction of Swarovski global creative director Giovanna Engelbert. It focuses on Swarovski’s strong connection to the entertainment industry and its influence on iconic moments in film and fashion.

A Celebration of Hollywood Ties

Swarovski CEO, Alexis Nasard, expressed his enthusiasm: “We are delighted to bring the Masters of Light exhibition to Los Angeles as part of our 130 Years of Joy anniversary celebration. As the global epicenter of the music and film industry, this is the ideal setting to honor our intimate connection to Hollywood and our role in its most iconic moments. Swarovski continues to be a key protagonist in pop culture through the sparkle of our various activities and are proud to celebrate our legacy through this.”

Exhibition Highlights

  • A standout piece is the original gown worn by Marilyn Monroe for her famous “Happy Birthday” performance for U.S. President John F. Kennedy.
  • The Pop Icons chamber features crystal-embellished outfits worn by stars like Beyoncé, Madonna, Tina Turner, and Lady Gaga.
  • Silver Screen Style section details Swarovski’s longtime collaborations with Hollywood costume designers and filmmakers.
  • Mathemagical explores the brand’s crystal-making expertise and jewelry design, showcasing couture creations by Engelbert for the Met Gala.
  • Adding a contemporary touch, Engelbert expanded the narrative to include modern pop culture with displays of iconic crystal figurines, ranging from Disney princesses to Marvel superheroes.
  • A limited-edition collaboration with Erewhon is also available exclusively during the exhibition.

Giovanna Battaglia Engelbert stated: “Since I joined as global creative director in 2020, my goal has been to spotlight this link between Swarovski and pop culture, fashion, stage, and screen. It has been a dream working on this US premiere in the heart of Hollywood. There is no better location to showcase the stories and iconic pieces that have made us a staple of pop culture for 130 years and counting.”

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International News

AGTA appeals US Government to Scrap 10% Import Tariff on Gemstones

Trade body seeks exemption for coloured gemstones under new temporary tariff regime, with potential implications for diamonds.

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The American Gem Trade Association (AGTA) has formally appealed to the US government to remove the newly imposed 10% global import tariff on gemstones, and potentially diamonds, warning of its impact on the trade.

The tariff was announced on February 20 after the US Supreme Court struck down President Donald Trump’s reciprocal tariffs issued under the International Emergency Economic Powers Act (IEEPA). In response, the administration introduced a temporary 10% import surcharge under Section 122 of the Trade Act of 1974. The measure will remain in effect for 150 days unless Congress votes to extend it, though further tariff mechanisms have not been ruled out.

AGTA has submitted a formal request to the Office of the United States Trade Representative (USTR), urging that precious and semiprecious coloured gemstones be added to the exception list under Annex I or Annex II. The association argued that these stones are not mined domestically in the US and therefore should qualify for exemption.

Previously, AGTA’s lobbying efforts contributed to diamonds and gemstones being included in Annex III — a list of products eligible for potential exemption from duties for “aligned” countries. This had placed Indian diamonds and gemstones on track for relief following a prospective US-India trade agreement. However, it remains unclear whether Annex III provisions apply under the new tariff framework that recently took effect.

If the across-the-board exemption request is denied, AGTA has asked the USTR to confirm whether Annex III remains a viable pathway for country-specific tariff relief on coloured gemstones.

While the current petition focuses on coloured gemstones, AGTA noted that trade experts believe any exemption granted in this category could effectively extend to diamonds, as seen in past trade agreements such as the US–European Union deal.

“We will continue to work tirelessly toward eliminating tariffs on gemstone imports into the US. We remain fully committed to this effort — giving up is not an option,” said AGTA President Bruce Bridges and CEO John Ford.

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