BrandBuzz
Harit Zaveri Jewellers Unveils 14kt Polki Edit with Focus on Lightweight Occasion Wear
Launched in December 2025, the new collection targets wedding, party and evening wear demand with contemporary silhouettes rooted in traditional polki design.
Harit Zaveri Jewellers has expanded its polki jewellery portfolio with the launch of the 14kt Polki Edit, unveiled in December 2025. The new collection strengthens the brand’s 14-karat offerings and is positioned to cater to growing demand for lightweight polki jewellery across weddings, parties and occasion-led retail markets.
According to the company, the edit has been designed to strike a balance between traditional polki aesthetics and contemporary styling, addressing consumer preference for jewellery that is both elegant and wearable. The collection features a curated selection of statement necklaces, chokers, earrings, kadas and rings, available as complete sets as well as individual pieces.
The designs showcase uncut diamonds paired with coloured gemstones, presented in refined silhouettes suitable for celebratory and evening wear. Key highlights include a pink polki set accented with rose-toned stones and uncut diamonds, positioned for festive and cocktail occasions, and an emerald statement necklace featuring layered emeralds with polki elements inspired by classic royal jewellery design language.
The range also includes versatile choker sets designed to complement both Indian and western ensembles, targeting brides, bridesmaids, mothers of the bride and groom, as well as gifting occasions.
Harit Zaveri Jewellers stated that the 14kt Polki Edit aligns with sustained consumer interest in lighter gold jewellery for weddings and social functions. The company reiterated its commitment to a fixed and fair pricing policy, ensuring consistent pricing across collections for both customers and retail partners.
The 14kt Polki Edit is now available across the brand’s retail network.
BrandBuzz
Indriya, Aditya Birla Jewellery Announces Its Akshaya Tritiya Campaign Centered Around ‘Bada Shagun, Bade Offers’
A Star-Studded Campaign Invites Consumers To An Indriya Store To Usher In A Golden Beginning This Akshaya Tritiya.
Indriya, Aditya Birla Jewellery, has launched its Akshaya Tritiya 2026 campaign centered on the thought, ‘Bada Shagun, Bade Offers’. The campaign, featuring Aditi Rao Hydari, celebrates a woman’s endless love for jewellery, remaining true to the essence of Indriya. The brand, known for celebrating the varied and rich cultural facets of India, has collaborated with popular film and television actors Krithi Shetty, Rupali Ganguly, Drashti Dhami, Sriti Jha, Shivangi Joshi, and Spruha Joshi to deepen the connect with women celebrating auspicious new beginnings across Indian sub-cultures. Through this campaign, Indriya, Aditya Birla Jewellery, aims to touch upon the evolving significance of Akshaya Tritiya and auspiciousness, and how ‘Bada Shagun’ and tradition take meaning for various regions of India during the festival. Building on this insight, Indriya encourages consumers to embrace ‘Bada Shagun,’ with ‘Bade Offers’ enabling a shift from ritualistic buying to a more expressive and indulgent celebration, where jewellery reflects aspiration, emotion, and joy.
Commenting on the campaign, Shantiswarup Panda, Head of Marketing & Visual Merchandising, Indriya, said,
“This campaign builds on a simple yet powerful insight, that Akshaya Tritiya is a day defined by abundance and endless love, where celebration can be as intimate and meaningful as one chooses. Led by Aditi Rao Hydari and strengthened by collaborations with regional actors, the campaign brings alive a nuanced shift in mindset, where jewellery becomes a more personal and indulgent expression of the moment, enabled by generous offers that invite consumers to celebrate prosperity in ways that feel right to them.”
The campaign is being amplified through a 360-degree media approach, creating a strong and cohesive festive presence for the brand during this key period.
With this campaign, Indriya continues to strengthen its position as a modern jewellery destination—one that celebrates heritage while inspiring consumers to express it in more meaningful, aspirational, and abundant ways.
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