Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its latest brand campaign, ‘9KT in 9 Seconds’, a high-visibility, consumer-centric initiative designed to introduce a new language of modern gold through a visually disruptive out-of-home (OOH) activation in Bangalore.

The campaign features a large-format billboard near Nexus Koramangala Mall with a clock-timer installation that lights up every nine seconds, instantly drawing attention to the campaign’s core idea – the emotionally charged pause before a big moment and positioning Heer by GIVA’s 9KT gold as lightweight, accessible jewellery designed for modern, everyday wear.

Commenting on the launch, Resha Jain, Chief Brand Officer, GIVA, said, “‘9KT in 9 Seconds’ is our way of reintroducing gold to a new generation, lighter, more expressive and deeply rooted in everyday moments. By bringing this idea to the streets, we are creating a physical, high-impact brand experience that invites people to pause, feel, and connect with jewellery that fits seamlessly into their real lives, while still carrying emotional meaning.”

Rooted in the insight that today’s consumers seek jewellery that seamlessly fits into daily life while still holding emotional relevance, ‘9KT in 9 Seconds’ reimagines gold as effortless, expressive and modern.

Extending the on-ground impact, the campaign is further amplified across digital platforms through educational and storytelling-led content around the 9KT gold collection, supported by select micro and macro influencers who will bring the campaign narrative to life through fast-paced, relatable formats designed to mirror the youthful and energetic tone of the campaign.

Building on its debut brand launch, ‘9KT in 9 Seconds’ marks the second major campaign by Heer by GIVA, following the successful #AmiHeer campaign introduced during the festive season. Breaking away from traditional jewellery advertising playbooks, Heer by GIVA has adopted an influencer-first, community-led approach to brand building. Together, these campaigns signal Heer by GIVA’s long-term vision to create emotionally resonant, experience-led brands that connect deeply with a new generation of jewellery consumers.