BrandBuzz
Heer by GIVA Turns the City into a Countdown with ‘9KT in 9 Seconds’- A Bold New Campaign Celebrating Modern Gold
A high-impact OOH and influencer-first initiative reimagining gold for a new generation—light, emotional, and effortlessly wearable.
Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its latest brand campaign, ‘9KT in 9 Seconds’, a high-visibility, consumer-centric initiative designed to introduce a new language of modern gold through a visually disruptive out-of-home (OOH) activation in Bangalore.
The campaign features a large-format billboard near Nexus Koramangala Mall with a clock-timer installation that lights up every nine seconds, instantly drawing attention to the campaign’s core idea – the emotionally charged pause before a big moment and positioning Heer by GIVA’s 9KT gold as lightweight, accessible jewellery designed for modern, everyday wear.
Commenting on the launch, Resha Jain, Chief Brand Officer, GIVA, said, “‘9KT in 9 Seconds’ is our way of reintroducing gold to a new generation, lighter, more expressive and deeply rooted in everyday moments. By bringing this idea to the streets, we are creating a physical, high-impact brand experience that invites people to pause, feel, and connect with jewellery that fits seamlessly into their real lives, while still carrying emotional meaning.”
Rooted in the insight that today’s consumers seek jewellery that seamlessly fits into daily life while still holding emotional relevance, ‘9KT in 9 Seconds’ reimagines gold as effortless, expressive and modern.
Extending the on-ground impact, the campaign is further amplified across digital platforms through educational and storytelling-led content around the 9KT gold collection, supported by select micro and macro influencers who will bring the campaign narrative to life through fast-paced, relatable formats designed to mirror the youthful and energetic tone of the campaign.
Building on its debut brand launch, ‘9KT in 9 Seconds’ marks the second major campaign by Heer by GIVA, following the successful #AmiHeer campaign introduced during the festive season. Breaking away from traditional jewellery advertising playbooks, Heer by GIVA has adopted an influencer-first, community-led approach to brand building. Together, these campaigns signal Heer by GIVA’s long-term vision to create emotionally resonant, experience-led brands that connect deeply with a new generation of jewellery consumers.
BrandBuzz
GIVA and Kriti Sanon Come Together For A New Era Of Modern Jewellery
Style, Sealed In Silver; Is A Fun New Campaign Film Featuring Kriti Sanon, Marking A New Chapter For India’s Most-Loved Fine Silver Jewellery Brand
GIVA, India’s fastest-growing fine jewellery brand, today announced a landmark partnership with National Award-winning actor Kriti Sanon as its newest brand ambassador and the face of a fun new brand film, cementing a relationship built on genuine conviction in what GIVA stands for.
At the heart of the launch is Style, Sealed in Silver, a fun and elevated campaign film that reflects how today’s consumers wear jewellery, not just for occasions, but as an extension of their identity, mood, and personal style. The film is a deliberate departure from the reverent, occasion-first language of traditional jewellery advertising. It celebrates silver not as a compromise but as a choice, worn with pride, gifted with intention, and sealed in the kind of quality that lasts a lifetime
Speaking about the collaboration, Kriti Sanon Said:
“I have always believed that the jewellery you wear every day says something about who you are, and GIVA understands that beautifully. The brand reflects the confidence, individuality, and self-expression that modern women resonate with today. This is not just a campaign for me, it is a genuine belief in what GIVA is building.”
GIVA has always believed that the right partnership goes beyond visibility; it is about shared vision and genuine resonance. Kriti Sanon embodies the spirit of the modern GIVA woman: confident, accomplished, expressive, and entirely herself. From her National Award-winning performance in Mimi to commercial successes like Crew and Teri Baaton Mein Aisa Uljha Jiya, Kriti has built a career rooted in versatility, authenticity, and breaking convention, values that mirror GIVA’s own disruptive journey in a traditionally gold-dominated jewellery market.
Speaking of the association, Ishendra Agarwal, Founder of GIVA, Said:
From 1 store to 300+, every step of GIVA’s journey has been about one thing: building something real. Kriti choosing to represent GIVA is a reflection of how far this brand has come. She is not just the face of the brand; she is a partner in where we are going, bringing the same energy, authenticity, and ambition to GIVA that she brings to everything she does.
Over the years, GIVA has grown into something we’re deeply proud of, a brand that millions of Indian women have made their own. Kriti becoming part of that story feels like a powerful new chapter for us.”
The campaign rolls out across digital, OTT, and retail touchpoints, with a full 360-degree activation planned across GIVA’s omnichannel network of stores, e-commerce platforms, and social channels.
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