BrandBuzz
Heer by GIVA Turns the City into a Countdown with ‘9KT in 9 Seconds’- A Bold New Campaign Celebrating Modern Gold
A high-impact OOH and influencer-first initiative reimagining gold for a new generation—light, emotional, and effortlessly wearable.
Heer by GIVA, the newly launched gold and lab-grown diamond brand from GIVA, has unveiled its latest brand campaign, ‘9KT in 9 Seconds’, a high-visibility, consumer-centric initiative designed to introduce a new language of modern gold through a visually disruptive out-of-home (OOH) activation in Bangalore.
The campaign features a large-format billboard near Nexus Koramangala Mall with a clock-timer installation that lights up every nine seconds, instantly drawing attention to the campaign’s core idea – the emotionally charged pause before a big moment and positioning Heer by GIVA’s 9KT gold as lightweight, accessible jewellery designed for modern, everyday wear.
Commenting on the launch, Resha Jain, Chief Brand Officer, GIVA, said, “‘9KT in 9 Seconds’ is our way of reintroducing gold to a new generation, lighter, more expressive and deeply rooted in everyday moments. By bringing this idea to the streets, we are creating a physical, high-impact brand experience that invites people to pause, feel, and connect with jewellery that fits seamlessly into their real lives, while still carrying emotional meaning.”
Rooted in the insight that today’s consumers seek jewellery that seamlessly fits into daily life while still holding emotional relevance, ‘9KT in 9 Seconds’ reimagines gold as effortless, expressive and modern.
Extending the on-ground impact, the campaign is further amplified across digital platforms through educational and storytelling-led content around the 9KT gold collection, supported by select micro and macro influencers who will bring the campaign narrative to life through fast-paced, relatable formats designed to mirror the youthful and energetic tone of the campaign.
Building on its debut brand launch, ‘9KT in 9 Seconds’ marks the second major campaign by Heer by GIVA, following the successful #AmiHeer campaign introduced during the festive season. Breaking away from traditional jewellery advertising playbooks, Heer by GIVA has adopted an influencer-first, community-led approach to brand building. Together, these campaigns signal Heer by GIVA’s long-term vision to create emotionally resonant, experience-led brands that connect deeply with a new generation of jewellery consumers.
BrandBuzz
Kicky & Perky Unveils “Luna Rae” – A Celestial Interpretation Of Modern Femininity
The Luna Rae Collection Transforms Celestial Inspiration Into 925 Sterling Silver Jewellery That Celebrates Modern Femininity and Everyday Elegance.
Inspired by moonlit skies, celestial symbolism, and the quiet beauty of feminine expression, Kicky & Perky introduces Luna Rae, a collection that transforms cosmic inspiration into contemporary silver jewellery.
Designed around the idea of softness as strength, Luna Rae explores a more emotional and poetic form of adornment through celestial motifs, luminous stones, and refined silhouettes. The collection reflects a modern femininity that feels expressive, elegant, and quietly powerful.
Crafted in certified 925 sterling silver with real rhodium plating, Luna Rae features celestial-inspired rings, earrings, necklaces, bracelets, and layering pieces designed for effortless everyday styling. Delicate moon phases, stars, textured silver surfaces, and sculptural details create a design language inspired by the beauty of the night sky.
The collection is accented with responsibly sourced moissanite and moonstone elements, bringing brilliance and luminosity to each piece while maintaining a soft and wearable aesthetic. Designed to transition seamlessly from day to evening, Luna Rae balances minimal elegance with emotional storytelling.
Rather than focusing on statement jewellery in the traditional sense, Luna Rae embraces intimacy and symbolism, creating pieces that feel personal, expressive, and timeless. Every design is intended to evoke a feeling rather than simply complete an outfit.
“Luna Rae was imagined as wearable moonlight,” shares the brand. “We wanted the collection to feel like delicate yet radiant jewellery that carries emotion, softness, and individuality in a deeply modern way.”
The collection speaks to women who romanticize life, value understated elegance, and connect with jewellery on a more emotional level. Through celestial motifs and refined craftsmanship, Luna Rae creates a world where femininity feels luminous, intuitive, and quietly confident.
With Luna Rae, Kicky & Perky continues to build a design-led identity in contemporary silver jewellery through collections rooted in symbolism, craftsmanship, and storytelling.
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National News1 minute agoTanishq Natural Diamonds and Rahul Mishra Join Forces To Unveil A First Of Its Kind Exclusive Couture Jewellery Collection At Paris Couture Week 2026
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National News2 hours agoAamir Khan & His Queen Gauri Spratt Seal Their Marriage With Signature Ruby Rings Crafted By QWEEN
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