National News
Hallmarking Federation of India Updates on silver hallmarking
From September 1, 2025, HUID hallmarking will be enforced for silver jewellery, replacing the old four-logo system, though hallmarking will remain voluntary. BIS-registered jewellers can request HUID hallmarking online or through hallmarking centres, with charges fixed at ₹35 per piece. Articles below 4g remain exempt, and only six fineness levels—from 800 to 990—are permitted, in line with international standards.
Hallmarking Federation of India provided updates on silver hallmarking. Given below are the latest updates
- Presently silver hallmarking is voluntary, and not mandatory, for manufacturers and retailers and there is no change in the voluntary hallmarking status even after 1 Sep 2025
- Presently HUID hallmarking is done only for gold jewellery articles and for silver, presently it is old 4 logo hallmarking
- From 1 Sep 2025, HUID hallmarking is enforced for silver articles also, that is to say no more old logo hallmarking for silver jewellery, instead AHCs shall be doing HUID hallmarking on silver articles also. Even after 1 Sep 2025, old hallmarked silver articles can be sold in the shops
- At silver jewellery shops having BIS registration for silver, for getting their silver hallmarking in HUID, they have to submit a hallmarking request online to the BIS portal. First, visit the BIS website, go to the hallmarking dashboard, select your nearest silver hallmarking centre and upload the details of the silver articles to be hallmarked. After HUID hallmarking is completed, the AHC will be issuing a delivery voucher along with hallmarked jewellery
- Another option for the jeweler is to go to the HM centre and the HM centre will upload jewellery details to the BIS portal for generating the HM request on behalf of the jeweler.
- Presently all silver jewellery articles below 4 gm weight need not be hallmarked. That is to say as and when mandatory hallmarking is introduced, all silver jewellery below 4 gm weight are exempted from the purview of mandatory hallmarking
- The BIS prescribed hallmarking charges is Rs 35 per piece. As per BIS guidelines, the hallmarking charge of Rs 35/piece shall be mentioned in the sales invoice of the seller, and can be collected separately from the buyer.
- Presently silver hallmarking is permitted in 6 fineness of 800, 835,900, 925, 970 & 990. Many trade associations have demanded lower purities of 700 etc for silver hallmarking, but the technical committee has rejected it citing that internationally 800 is the lowest purity permitted for silver and the Indian standards have to be aligned with international standards.
BrandBuzz
Verlas Introduces the ‘Alyssa’ Collection in India, Bringing Modern Luxe Floral-Inspired Design to Lab-Grown Diamond Jewelry Crafted in Fine Gold
The New York-born brand channels statement floral designs in modern silhouettes and larger carat diamond brilliance into a collection made for weddings, engagements, cocktail evenings, and wedding Trousseau Picks.
Verlas, the New York-based fine jewelry brand, has brought its luxurious Alyssa collection to India, a floral-inspired range of contemporary designs crafted with IGI-Certified lab-grown diamonds and BIS hallmarked gold in 14K and 9K Gold variants. Built around larger carat weights and romantic floral design, the collection pairs statement sparkle with Verlas’ commitment to sustainability and craftsmanship. Since its founding in 2019, Verlas has focused on modern, considered jewelry designed to feel personal and meaningful, handcrafted by skilled artisans in VS clarity lab-grown diamonds set in fine gold.
Inspired by blooming florals, the Alyssa collection translates nature’s motifs into refined diamond jewelry designed for everyday moments in the form of elegant pendant necklaces and Studs designed with florets of round-cut and marquise-cut diamonds, and then there are these luxe styles that call for something more. For bigger celebrations to evening dressing, these luxe designs are crafted with marquise and round-cut diamonds in hoops and dangler earrings, unique tennis bracelets and tennis necklace designs that embrace the designer craftsmanship of Verlas. The Alyssa collection brings signature brilliance to a range of personal styles.
For the modern bride, Alyssa brings together jewelry for every part of her journey—from the engagement and big day to her trousseau, bridesmaids and the little moments beyond. Fashion-forward yet effortlessly elegant, each design is crafted to make a statement today and stay in her rotation long after the celebrations are over.

Among the highlights are the Alyssa Cuatro Floral Hoops, featuring five round lab-grown diamonds arranged in a delicate floret on a solid gold hoop. For a softer, more elegant look, these round-cut diamonds bring a classic appeal – perfect for those who prefer understated sparkle.

If bold and distinctive is more your style, the Alyssa Tres Marquise Diamond Huggies bring an elongated floral silhouette with marquise-cut diamond petals.

The Alyssa Radiant Bloom Ring offers another take on the floral motif, bringing together round-cut diamonds for a radiant, feminine look.

Meanwhile, the Alyssa Trio Marquise Bouquet Ring takes a bolder approach, featuring three diamond florets crafted with marquise diamond petals. Whether you lean towards the elegant simplicity of round cuts or the bolder character of marquise cuts, the Alyssa collection offers a floral style to match.

The Alyssa Marquise Studs bring a fresh take on florals, with marquise-cut diamonds forming an X-shaped motif around a round centre. Easy enough for everyday, yet special enough for evenings out, they’re the kind of pair you’ll keep reaching for.

For a little more sparkle, the Alyssa Marquise-Cut Floral Tennis Bracelet makes a statement without feeling reserved for just one occasion. Its floral diamond motifs bring a touch of drama to wedding celebrations, festive evenings and everything in between.

And when you’re ready to go all out, the Alyssa Marquise Radiant Tennis Necklace takes the floral story up a notch. With twenty-three diamond florets and a total weight of 13 carats, it brings together marquise-cut petals and round diamond centres for a look made to shine at the wedding, reception, or your next big celebration.
Available in white, yellow, and rose gold in 14K and 9K, the Alyssa collection reflects Verlas philosophy of creating jewelry that is beautiful, meaningful, and responsibly crafted. Perfect for elevating bridal looks and everyday romance alike.
With its growing presence in India, Verlas continues to bring its modern design and craftsmanship approach to fine jewelry to new audiences, combining considered design, conscious choice, and a more approachable jewelry experience.
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