National News
Grand unveiling of GJIIF 2025 in Chennai
Formal inauguration by Pramod Agarwal Derewala
Gem & Jewellery India International Fair (GJIIF) 2025 was unveiled at Chennai Trade Centre, Chennai. The show was formally inaugurated by Chief Guest Shri. Pramod Agarwal ‘Derewala’, Chairman- Derewala Industries and Chairman- National Gems & Jewellery Council of India in the presence of Jayantilal Challani, President, The Jewellers And Diamond Traders Association – Madras.
Present at the inauguration were distinguished guests: Sabarinath, President, Tamil Nadu Jewellers Federation, Santha Kumar, Secretary, MJDTA, Yogesh, Treasurer MJDTA, Ravindran, Secretary, TNJF, Manoharan, Treasurer, TNJF, Shantilal, State Chief, Andhra Association, Chetan Kumar Mehta, President, Jewellers Association, Bengaluru, Surendran, AKGSMA.
Distinguished overseas Visitor Partners from Malaysia present were Datuk Abdul Rasull Bin Abdul Razak, President, Malaysia Indian Goldsmith and Jewellers Association, Dato Wira Louis Ng, President, Malaysia Gold Association. Also present was Wan Ahmad Tarmizi, Trade Consul, Malaysian Consulate -Trade Section. Representing United Exhibitions were VK Manoj, Project Director, United Exhibitions, Mohandas, CEO, United Exhibitions

National News
Kalyan Jewellers Celebrates ‘Bangaliana’ with Soulful Poila Boishakh Campaign
Celebrating Bengal’s Heritage, The Campaign Blends Nostalgia, Tradition, and Craftsmanship Through Storytelling and Timeless Jewellery
Kalyan Jewellers, one of India’s most trusted jewellery brands, has unveiled a new digital campaign to mark Poila Boishakh, the Bengali New Year. Featuring actress Ritabhari Chakraborty, the film is a heartfelt ode to Bengal’s cultural identity, bringing together nostalgia, craftsmanship and the enduring legacy of traditions passed down through generations.
At the heart of the film is a tender interaction between Ritabhari and a young boy, centred around the iconic ‘Talpatar Sepai,’ a traditional palm-leaf toy that reflects Bengal’s artistic roots. As the moment unfolds, the toy becomes a subtle symbol of the region’s craftsmanship and cultural memory, drawing a connection between childhood nostalgia and the finesse of handcrafted gold jewellery. The narrative then moves to a poignant moment where an elder presents a gold necklace, capturing the emotional value of jewellery in Bengali households, where each piece is not just worn, but cherished as a symbol of love, tradition and continuity. It reflects how jewellery often carries personal histories, passed down through generations as an enduring link between the past and the present.
Built around the theme “Oitijhyer Choway Notuner Boron” (welcoming the new with a touch of tradition), the campaign reinforces Kalyan Jewellers’ positioning at the intersection of cultural legacy and contemporary relevance. The brand also showcases a curated range of traditional designs inspired by Bengal’s intricate craftsmanship and grand aesthetic sensibilities.
Reinforcing its commitment to trust and transparency, Kalyan Jewellers continues to offer its signature 4-Level Assurance Certificate, ensuring purity certification, lifetime maintenance, transparent product details, and secure buy-back policies. This initiative provides customers with complete confidence during the auspicious gold-buying season.
With this campaign, Kalyan Jewellers invites consumers to celebrate the spirit of Poila Boishakh by embracing jewellery not just as adornment, but as a living expression of heritage and storytelling.
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