MMTC-PAMP, India’s only London Bullion Market Association (LBMA) Good Delivery gold and silver refiner, has introduced the Jyoti 2gm Gold Coin ahead of Dhanteras and Diwali, bringing together the significance of traditional rituals and the enduring appeal of gold. Inspired by the Indian tradition of lighting a diya to welcome prosperity and good fortune, the coin celebrates the spirit of festive gifting and auspicious new beginnings.

The obverse features a distinctive flame-inspired motif, representing the radiant glow of gold and the symbolism of light in Indian traditions. A Jyoti, or flame, has long represented hope and the welcoming of auspiciousness into homes. The design draws on this cultural association, making the coin a fitting addition to the celebrations and traditions that accompany the festive season.

The reverse features a pair of footprints, symbolising the arrival of prosperity and auspiciousness. Complementing the coin, its packaging carries traditional artwork depicting a diya, Goddess Lakshmi and Lord Ganesha. Together, these elements reflect the customs associated with welcoming blessings and prosperity, lending the product a distinct festive identity.

Speaking on the launch, Samit Guha, Managing Director & CEO, MMTC-PAMP, said:

“Festivals such as Dhanteras and Diwali hold a special place in Indian households, with gold and traditional rituals forming an integral part of the celebrations. The Jyoti Gold Coin draws inspiration from the familiar tradition of lighting a diya and the sentiments of prosperity and new beginnings it represents. Through this offering, we bring together the purity of gold and a design rooted in India’s cultural heritage, creating a gift that consumers can share with their loved ones during the festive season.”

Crafted in 2gm of 24K gold of 999.9+ purity, the Jyoti Gold Coin is designed for consumers looking to mark Dhanteras, Diwali and other special occasions with a gold gift. Its flame-inspired design and traditional packaging combine cultural significance with the enduring appeal of gold.

Every MMTC-PAMP product undergoes a rigorous purification process to ensure high standards of purity and quality. Each product carries a unique identification number and is packaged in Assayer-certified packaging to assure authenticity and trust. Additionally, every gold and silver product purchased from MMTC-PAMP offers positive weight tolerance, ensuring customers receive more than the stated weight with every purchase.

MMTC-PAMP products are available at their exclusive stores, leading jeweller partners, online marketplaces such as Amazon and Flipkart, or directly from MMTC-PAMP’s official website, https://www.mmtcpamp.com/