National News
Golden Carat launches GOLDIS ‘Jewel of Time Awards’ at IIJS Premiere 2025
Golden Carat Pvt Ltd, India’s leading diamond jewellery manufacturer, unveiled the GOLDIS | ‘Jewel of Time Awards’ at IIJS Premiere 2025 in Mumbai, honoring designers, artisans, and industry leaders for their contributions to the gem and jewellery sector.
Golden Carat Pvt Ltd, India’s foremost diamond jewellery manufacturer launched GOLDIS | ‘Jewel of Time Awards’ at the IIJS Premiere show in Mumbai. The award was launched during the India Jewellery Designer & Artisan Forum held at the IIJS Premiere 2025. ‘Jewel of Time Awards’ is initiated by Golden Carat Pvt Ltd to recognize the valuable services offered by Industry members, be it jewellery designers, artisans, brand managers, directors and founders of the gem and Jewellery Industry in their particular time in the Industry.
Ulhas Pethe, Director, Waman Hari Pethe Jewellers, was the first and undoubtedly one of the most amongst the deserving recipient of the coveted award during the launch. Mr. Pethe has been a witness to the evolution of the Industry in over 40 years of his service in the segment. A successful businessman and a design connoisseur, Ulhas Pethe said that the ‘Jewel of Time Awards’ was indeed an excellent initiation to recognize the change makers of the Industry. He applauded Golden carat Pvt Ltd team for having launched the ‘Jewel of Time Awards’.
While quizzed on the awards, Sanjay Jaiswal, Managing Director, Golden Carat Pvt Ltd opined, “GOLDIS are known primarily for two things; first for its integrity and Foremost for launching innovative jewellery for the industry. We are one of the major suppliers of Diamond Jewellery [Natural] in India and having a strong distribution network across country through leading regional and national Jewellers. When we say we are not only manufacturing beautiful products but we are in the business of ‘manufacturing happiness’, It says a lot about the philosophy of organization. We are core manufacturing company but our happy products are available across all leading regional and national Jewellers.

THE world class Design Excellency Centre is based at Mumbai and the Crafting facility at Surat is a true blend of Man-Machine-Motivation. We have a strong team of Designers and Artisans engaged in some of the world’s best products for the country and beyond. We have also expanded our offerings to the Middle East as well Far East and aim to expand further.
The ‘Jewel of Time Awards’ is at an appropriate time when the industry is moving towards a new era in production, technology services as well as catering to the next gen customers. This award is our gratitude to the change makers of the Industry who with their grit and determination have been successful in transforming the gem and jewellery sector for a better tomorrow. ‘Jewel of Time Awards’ will be an annual event and we want to build this as an authentic recognition to deserving Industry members. As the name suggests ‘Jewel of Time Awards’ is a recognition to Industry members and change makers of the present era that denotes TIME”.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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