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Gold, silver prices surged to new highs on safe haven demand, rupee depreciation

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Gold and silver prices surged to fresh record highs in domestic markets, trading above Rs.1,02,000 per 10 gm and Rs.1,17,000 per kg, respectively. The rally is supported by rupee depreciation against the dollar and strong safe-haven demand, amid concerns that political pressure on the US Federal Reserve could accelerate the pace of rate cuts.

  Markets are largely factoring in a 25 basis point rate cut in September, with growing expectations that Fed decisions may be influenced by political dynamics.  Recent US economic data showed slightly faster Q2 growth, but focus now shifts to the US personal consumption report due later today. A stronger reading could stoke fresh inflation concerns.

Market concerns over the Federal Reserve’s independence intensified after President Trump called for the dismissal of Fed Governor Lisa Cook. Rising inflation expectations also underpinned bullion, with the U.S. 10-year breakeven inflation rate climbing to a six-month high of 2.46%.

 Additional support for gold came from escalating geopolitical tensions, including U.S. tariffs and ongoing conflicts in Ukraine and the Middle East. Investor interest remains strong, with gold ETF holdings at a two-year high.

Asian demand stayed firm, with China’s net gold imports via Hong Kong surging 126.8% in July from June, more than doubling month-on-month.

Gold Oct Futures are expected to continue their upside momentum towards $3485 (~Rs 102,500), if it sustains above $3445 (~Rs 101,500). As Silver Sep Futures has broken its range and sustained above $38.80 (~Rs 116,000), upside momentum can swing prices towards a new high of $40 (~Rs 120,000).

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National News

iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail

By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.

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Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.

The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.

A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:

  • Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
  • Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
  • Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain,

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.

iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.

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