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Gold retraces to $3300 – Will the rally continue or correction coming? AUGMONT WEEKLY REPORT

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The gold market cooled off to $3300 (~Rs 95000) after reaching $3500 (~Rs 99350) last week as Donald Trump signalled a potential softening of his aggressive trade stance toward China and indicated that tariff negotiations were underway.

While market tensions have subsided, uncertainty remains high enough to sustain gold prices at their current levels. While President Donald Trump claims his government has begun trade discussions with China, he has stated that the US will be reasonable in terms of tariffs and that markets are reacting to tariff policies. He also stated that Iran’s situation is progressing nicely and proposed a possible interim agreement with Iran.

Other geopolitical issues are currently at play. According to reports, high-level Trump administration official Steve Witkoff is scheduled to meet with Russian President Putin soon. There are also rumours that the United States and Israel will destroy Iran’s nuclear capacity if Iran does not reach an agreement with the US.

The Reserve Bank of India purchased 57.5 tonnes of gold during the previous fiscal year, the second-highest acquisition in a year since the central bank began accumulating the precious metal in December 2017. As of March 2025, the RBI’s entire gold stock amounted to 879.6 tonnes, up from 822.1 tonnes the previous year. During 2023-24, the RBI added 27.47 tons of gold to its holdings, at a time when central banks throughout the world were expanding their gold purchases due to the US dollar’s prolonged weakening amid global uncertainty.

The creation of a “Shooting Star” candlestick pattern in the weekly charts, indicates a probable uptrend reversal, which was an intriguing technical component of gold’s price movement last week.   If prices sustain below $3300 (~Rs 95000) this week, they may fall 50% to $3240 (~Rs 93000) and 61.8% to $3175 (~Rs 91500).

Having said that, if there is a new trigger of instability in trade talks in the market, we could see gold prices rebounding again. And if prices sustain above $3380 (~Rs 96400), we could see a run up towards $3435(~Rs 97400) and $3500(~Rs 99400).

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National News

Senco Gold Ltd. clocks record sales of ₹1700+ cr. for October, 56% YoYgrowth

Diwali and Dhanteras festive buying push Senco Gold & Diamonds’ sales to an unprecedented high despite highest-ever gold prices and muted Q2 demand

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Senco Gold & Diamonds, India’s most trusted jewellery house has reported the highest ever retail sales for the month of October in its 85+ year old history! Senco clocked sales of over Rs.1,700 crore for the month backed by robust festive buying for Diwali and Dhanteras, registering a 56% YoY growth over October last year. Gold value for the brand went up by 60% YoY while the value of diamonds grew 32% YoY.

Despite soaring gold prices that went up to a record high of Rs.132,294 per 10 grams on October 31, Senco’s sales grew by both volume (4% in gold, 5% in diamonds and 8% in silver) and value. Senco’s record sales numbers were driven by new design launches, positive customer sentiment and attractive festive offers that drew in a steady stream of customers across its stores pan India as well as its online platforms.

“These record numbers reflect a very positive customer sentiment indicating which way the graph will go in the months to come. We are fully prepared to meet the strong demand in the upcoming wedding season and through Q3 and Q4. Our teams are committed to constantly launching exciting new designs as per customer preference across India. We are rigorously working on ensuring operating leverage, enhanced EBITDA, and improvement in Inventory Management to enhance Return on Capital Employed (ROCE) and Return on Equity (ROE),” said Suvankar Sen, Managing Director & CEO.

For Q1, Q2 and the first month of Q3FY26, Senco’s YoY retail value growth stood at 25%, which included 19% Same Stores Sales Growth (SSSG). The brand launched three new showrooms in October in Itawa, Bikaner and Dehradun, expanding its retail footprint to 185 Senco showrooms in India and 2 in Dubai. In its lifestyle accessory segment, Senco currently has 8 Sennes showrooms.

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