Gold’s glitters brighter this festive season—but the yellow metal isn’t coming cheap. It’s not just the Diwali-Dhanteras rush. Gold dances to the tune of bigger forces—inflation, currency swings, interest rate outlooks, and even global geopolitics.

The prices post Dussehra at various corporate retail chains  were as follows:As of October 4, 2025, Tanishq  quoted 22K gold at Rs.10,985 per gram, while Malabar Gold & Diamonds, Joyalukkas, and Kalyan Jewellers held  steady at Rs.10,945 per gram. Remember, that’s before GST and making charges kick in, and rates may shuffle through the day depending on city-specific factors.

In value terms, sales registered a growth of approximately 30–35%, primarily driven by elevated bullion prices. With demand expected to strengthen further during the festive season, buyers are unlikely to secure gold at lower rates ahead of key occasions such as Dhanteras and Diwali. Despite a moderation in overall volumes, advance bookings for Dhanteras, Diwali, and the upcoming wedding season indicate that customers anticipate sustained price levels and are securing purchases accordingly.