National News
Gold jewellery demand gaining momentum as festive, wedding season approaches
Gold jewellery demand is gaining momentum with the onset of the festive and wedding season. Strong cultural sentiment, rising disposable income, and seasonal buying are expected to boost sales across India.
WGC India Gold Market Update reports that as the festive and wedding season approaches there are signs that gold jewellery demand is gaining momentum, and with investment interest holding firm, overall gold demand could receive a boost.
Highlights from the report:
- Gold steady with gains in August; discounts narrow in India
- Retailers gear up for festive boost, ramping up inventories
- Positive inflows and one new fund entry drive continued gold ETF growth
- RBI holds steady on gold reserves in July
- July’s gold imports surge, bracing for festive demand.
Overall price movement has remained range-bound. Despite short-term fluctuations, gold continues to outperform in 2025, delivering a 28% return in US dollar terms year-to-date.
Price Trends:
International gold prices rose over 1% in the first half of August to US$3,335/oz, extending July’s modest gains. Prices remain range-bound, influenced by factors such as a weaker US dollar, Fed rate cut expectations, inflation concerns, and tariff developments. Year-to-date, gold has delivered a strong 28% return in US dollar terms. In India, a weaker rupee has amplified gains, with domestic prices up 31% YTD to INR 99,665/10g. Discounts in the domestic market narrowed sharply in August, reflecting improved demand.
Jewellery Demand:
The jewellery sector anticipates a rebound during the festive season. At IIJS 2025, manufacturers reported stronger-than-expected orders, with retailers restocking in anticipation of robust sales. Stability in prices has improved consumer sentiment, while manufacturers are increasingly offering lightweight jewellery to appeal to price-sensitive buyers.
Investment Flows:
Indian gold ETFs witnessed a third straight month of inflows in July, totalling INR12.6bn, though at a slower pace than June. Assets under management rose 96% y/y to INR676bn, with holdings reaching 68t. Investor participation remains strong, with rising folios and the launch of new funds.
Imports and Reserves:
Gold imports surged to US$4bn in July, suggesting stocking ahead of the festive season. Meanwhile, RBI’s gold reserves remained unchanged at 880t, reflecting a cautious stance amid high prices.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.
The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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