PNG Jewellers has expanded its retail footprint with the launch of its lightweight jewellery brand, Litestyle by PNG, in Kolhapur by the Mayor of Kolhapur Ruparani Sangramsinha Nigam. Strategically located in Shahupuri, opposite the railway station, the new store introduces a curated range of contemporary gold and diamond jewellery designed for everyday elegance.

The store showcases minimalistic, modern designs tailored for today’s women who seek style, comfort, and versatility in their jewellery choices. With a focus on lightweight pieces, the brand aims to blend affordability with refined aesthetics, catering to evolving consumer preferences.

The grand inauguration on 22 March 2026 marked the brand’s official entry into the Kolhapur market, offering customers an opportunity to explore its latest collections firsthand.

Litestyle by PNG further strengthened its brand positioning in December 2025 with the appointment of Sara Tendulkar as its brand ambassador, signalling a sharper focus on youth appeal and contemporary styling.

With a structured expansion plan across Maharashtra beginning March 2026, the “Litestyle” brand is strategically positioned to cater to the rising demand for daily-wear jewellery that combines affordability with trend-forward design. Targeting working women and younger consumers, the brand continues to emphasise versatility, comfort, and modern aesthetics. Through this expansion, Litestyle by PNG aims to deepen its presence in Kolhapur while reinforcing its positioning as a preferred destination for lightweight, contemporary jewellery.