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Gold Demand in India Drops 16%, Value Surges 23%: WGC

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India’s gold demand witnessed a notable divergence in the July–September 2025 quarter, as soaring prices weighed on jewellery purchases even while the total value of demand surged, according to the latest data from the World Gold Council (WGC).

Total gold demand fell 16% year-on-year to 209.4 tonnes, compared to 248.3 tonnes in the same quarter last year. The contraction was primarily led by the 31% decline in jewellery demand by volume, reflecting consumer caution amid record-high prices that consistently hovered near historic peaks during the quarter.

However, despite the slump in volumes, the value of gold demand rose sharply by 23%, reaching Rs.2,03,240 crore, up from Rs.1,65,380 crore a year earlier. This surge underscores gold’s resilience as an asset class, as investors continued to view it as a stable store of value amid economic uncertainty and market volatility.

According to the WGC, the price-sensitive Indian consumer responded by opting for lighter-weight jewellery, token purchases, and increased investment in bars, coins, and ETFs. The report also noted that the outlook for the October–December festive quarter remains positive, supported by improved sentiment, the onset of the wedding season, and expectations of more stable gold prices.

Analysts suggest that while jewellery demand may take time to normalize, the strong investment appetite signals a deeper structural shift — one that reaffirms gold’s enduring appeal as both a cultural and financial asset in Indian households.

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Outstanding gold-backed loans  surge by  128% from a year earlier

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India’s appetite for borrowing against gold is reshaping the country’s credit landscape. Outstanding gold-backed loans have surged 128% from a year earlier, crossing Rs.4 lakh crore ($48 billion) for the first time, according to data from the Reserve Bank of India. As of Jan. 31, loans secured by gold jewellery stood at Rs.4,00,517 crore, marking one of the fastest expansions in retail credit in recent years.

The boom in gold loans has helped propel overall non-food bank credit growth to 14.4% year-on-year. Personal loans now account for 34.5% of total bank lending, outpacing other segments and underscoring a broader shift toward consumer-driven credit expansion

Gold loans alone contributed roughly 9% of incremental bank credit during the period. Between January 2024 and January 2026, outstanding gold-backed credit rose by nearly Rs.3.1 lakh crore—an increase of about 338% over two years—more than quadrupling the size of the portfolio.

Two factors are driving the surge. First, gold prices have climbed roughly 152% over the past two years, increasing the collateral value of household holdings. Second, regulatory guidance requiring banks to classify loans secured by gold explicitly as gold loans has sharpened reporting and accelerated balance-sheet growth in the segment.

The trend highlights a distinctive feature of India’s financial system: households’ vast stock of physical gold, long viewed primarily as a store of wealth, is increasingly being mobilized as collateral for formal credit.

While personal lending and credit to nonbank financial companies within the services sector continue to expand rapidly, industrial credit remains uneven. Loans to micro, small and medium enterprises are growing steadily, but borrowing by large corporations has stayed relatively muted.

Since March 21, 2025, banks have added Rs.21.8 lakh crore to their non-food loan books, translating into 12% growth for the financial year to date. Yet it is gold—rather than factories or infrastructure—that is emerging as one of the most dynamic engines of India’s current credit cycle.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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