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Gold Demand in India Drops 16%, Value Surges 23%: WGC

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India’s gold demand witnessed a notable divergence in the July–September 2025 quarter, as soaring prices weighed on jewellery purchases even while the total value of demand surged, according to the latest data from the World Gold Council (WGC).

Total gold demand fell 16% year-on-year to 209.4 tonnes, compared to 248.3 tonnes in the same quarter last year. The contraction was primarily led by the 31% decline in jewellery demand by volume, reflecting consumer caution amid record-high prices that consistently hovered near historic peaks during the quarter.

However, despite the slump in volumes, the value of gold demand rose sharply by 23%, reaching Rs.2,03,240 crore, up from Rs.1,65,380 crore a year earlier. This surge underscores gold’s resilience as an asset class, as investors continued to view it as a stable store of value amid economic uncertainty and market volatility.

According to the WGC, the price-sensitive Indian consumer responded by opting for lighter-weight jewellery, token purchases, and increased investment in bars, coins, and ETFs. The report also noted that the outlook for the October–December festive quarter remains positive, supported by improved sentiment, the onset of the wedding season, and expectations of more stable gold prices.

Analysts suggest that while jewellery demand may take time to normalize, the strong investment appetite signals a deeper structural shift — one that reaffirms gold’s enduring appeal as both a cultural and financial asset in Indian households.

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National News

Celebrate Prosperity In Style – Akshaya Tritiya 2026 Gifting Guide By TrueSilver

Modern Silver Jewellery Takes Centre Stage This Akshaya Tritiya, Blending Everyday Elegance with Meaningful Gifting and Accessible Luxury

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Akshaya Tritiya has long been synonymous with gold, symbolizing prosperity, abundance, and new beginnings. But in 2026, the narrative is evolving. As consumers look for more versatile, wearable, and accessible investments, silver is emerging as the new gold, bringing together value, style, and everyday relevance.

Today’s festive shopper is choosing pieces that don’t just sit in lockers but become part of daily expression. From silver rings for women and silver rings for men to silver bracelets for men styles and silver bracelets for women, as well as silver chains for women and silver chains for men, and silver anklets for women, sterling silver jewellery is redefining how India celebrates auspicious occasions.

TrueSilver captures this shift with thoughtfully designed pieces across categories, making it easier to find something meaningful, modern, and wearable this Akshaya Tritiya.

Silver Whimsy Filigree Charm Paperclip Chain Bracelet

Blending delicate detailing with a contemporary paperclip chain, this bracelet offers a fresh take on festive jewellery. Crafted in 925 sterling silver, it reflects both elegance and versatility. A refined silver bracelet for women, it’s an ideal Akshaya Tritiya pick, symbolizing prosperity while being light enough for everyday wear.

Lyria U Hoops

Minimal yet impactful, the Lyria U Hoops are designed for effortless styling. Their clean silhouette makes them a staple in any modern silver jewellery collection. Whether paired with silver chains for women or stacked silver rings, they transition seamlessly across occasions, making them a thoughtful gifting choice for someone who appreciates understated design.

Layered Sea-Shell Star Beaded Anklets

Bringing together playful elements and fine detailing, these anklets add movement and character to festive styling. Crafted in sterling silver, the layered design stands out without being overpowering. A unique take on silver anklets for women and anklets for women silver, this piece works beautifully for Akshaya Tritiya, adding a contemporary twist to traditional jewellery choices.

Celestia Dainty Silver Eternity Band

Timeless in its appeal, the Celestia eternity band symbolizes continuity, making it especially relevant for an occasion rooted in long-term prosperity. A classic among silver rings for women, it also aligns with the growing popularity of ring silver womens styles that are minimal, elegant, and designed for everyday wear.

Diamond Cut Curb Chain Bracelet for Men(4.5 mm)

Bold and structured, this diamond-cut curb chain bracelet for men offers a more statement-led take on sterling silver jewellery. Its clean, defined links add a modern edge, making it suitable for those who prefer stronger silhouettes. It stands out on its own or layered with other pieces, offering versatility across both casual and occasion wear.

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