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Gold Demand in India Drops 16%, Value Surges 23%: WGC

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India’s gold demand witnessed a notable divergence in the July–September 2025 quarter, as soaring prices weighed on jewellery purchases even while the total value of demand surged, according to the latest data from the World Gold Council (WGC).

Total gold demand fell 16% year-on-year to 209.4 tonnes, compared to 248.3 tonnes in the same quarter last year. The contraction was primarily led by the 31% decline in jewellery demand by volume, reflecting consumer caution amid record-high prices that consistently hovered near historic peaks during the quarter.

However, despite the slump in volumes, the value of gold demand rose sharply by 23%, reaching Rs.2,03,240 crore, up from Rs.1,65,380 crore a year earlier. This surge underscores gold’s resilience as an asset class, as investors continued to view it as a stable store of value amid economic uncertainty and market volatility.

According to the WGC, the price-sensitive Indian consumer responded by opting for lighter-weight jewellery, token purchases, and increased investment in bars, coins, and ETFs. The report also noted that the outlook for the October–December festive quarter remains positive, supported by improved sentiment, the onset of the wedding season, and expectations of more stable gold prices.

Analysts suggest that while jewellery demand may take time to normalize, the strong investment appetite signals a deeper structural shift — one that reaffirms gold’s enduring appeal as both a cultural and financial asset in Indian households.

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GJC Delegation Meets RBI Deputy Governor, Makes GMS Presentation

The Proposal Was Acknowledged As An Innovative Initiative With The Potential To Become A Game Changer For The Industry and The Nation.

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A GJC delegation comprising Vice Chairman Avinash Gupta, Legal Consultant CA Bhavin Mehta, and National Secretary Mitesh Dhorda met with Shirish Chandra Murmu, Deputy Governor of the Reserve Bank of India,  along with his senior team.

During the meeting, the delegation made a detailed presentation on the proposed Gold Monetization Scheme (GMS). The RBI team appreciated the concept of the scheme. The proposal was acknowledged as an innovative initiative with the potential to become a game changer for the industry and the nation.

GJC remains committed to working closely with all stakeholders —including the government, banks, jewellers, gold depositors, and temple trusts—in the larger national interest and for the sustainable growth of the GJ industry.

The Gold Monetization Scheme (GMS) in India was launched with the primary objective of reducing gold imports by mobilizing the vast amount of idle gold held by households, institutions, and temple trusts, thereby decreasing the country’s heavy reliance on gold imports. By encouraging depositors to bring their unused gold into the formal banking system, the scheme puts this dormant gold into productive economic purposes, such as meeting the needs of jewellers and industries without requiring fresh imports.

Additionally, the scheme allows depositors to earn interest on their gold deposits instead of keeping gold idle at home, transforming a non-yielding asset into an income-generating investment while simultaneously strengthening India’s gold supply chain and reducing the trade deficit.

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