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GJIIF 2024 Indian Jewellery Retailers’ Preferred Choice for South Indian Jewellery Sourcing

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∙Trade Visitors hailed from more than 17 states and 312 cities

Orders beyond expectation made the exhibitors both happy and occupied for the next

∙couple of months

∙Increasing visitors’ geographical footprint to signify the prominence of South Indian designs in rest of India

The Gem and Jewellery India International Fair (GJIIF), India’s largest B2B exhibition for South Indian Jewellery, concluded with high spirits of positivity with aisles filled with anxious buyers to get their hands on the latest jewellery collections from the finest manufacturers and wholesalers from across India. It was held at the famous Chennai Trade Centre from 23rd to 25th February 2024. This world-class jewellery platform was organised by The Jewellers & Diamonds Traders Association – Madras in association with Tamil Nadu Jewellers Federation and managed by India’s leading exhibition management company United Exhibitions. GJIIF is one of the most sought-after gems and jewellery show with display of jewellery specific to south Indian markets and this edition one of the largest till date with participants from across India showcasing their finest jewellery collections to the best of the jewellery buyers interested in sourcing South Indian Jewellery.

The Akshaya Tritiya edition of GJIIF 2024 concluded gracefully with great footfall and hosted over 11000+ trade visitors. The show was spread across an area of 200,000+ square feet and 854 booths of B2B display. The perfect timing of the show, prior to the wedding season, witnessed a Positive response from both the visitors and exhibitors. There has been an extremely overwhelming response from the buyers who were impressed by the wide variety of latest gold, diamond and silver jewellery collections at the show. The breathtaking and sparkling jewellery collection managed to enthrall the visitors who had come from different parts of the country to be a part of this beautiful show.

GJIIF is growing faster while holding its niche for South Indian Jewellery Markets with an year on year growth equating itself to few prominent jewellery shows of India by holding bigger and better shows every year. It is a great platform for the Indian jewellery market – right from the manufacturers, wholesalers who are dealing in jewellery suited for South markets and has gained prominence from the retailers to source the widest range of South Indian Jewellery Designs under one roof.

The latest and trendy jewellery designs caught the attention of the buyers who came with the mindset to purchase for the forthcoming season. They expressed their great happiness in finding a good range of jewellery to stock up just before the impending festive season.

“It was a delight to see such a wide range of jewellery collections specific to South Indian markets were displayed under one roof making our selection process very easy and efficient. We got to meet a lot of new vendors with very good craftsmanship and quotations which made us impulsive to place orders. We are looking forward to great returns with the stocks from this show.” Said Dharmendra Reddy, Director, Navratna Gold, Mangalore

Those who came to seek knowledge were also extremely happy with the quality knowledge-based sessions held during the three days of GJIIF ranging from retail masterclasses by industry gurus to various government initiatives to support our trade and artisans.

Day 1 concluded with a rocking live concert featuring Padmashri. Drums Sivamani, Internationally Renowned Percussionist, Shri. Abhijit Nair, Renowned Violinist & composer and Shri George Varghese, Famous Musician and the halls were with thrilled crowd grooving to the tunes from the most famous trio.

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I am glad to tell everyone that GJIIF is no more a domestic show but with count of International visitors making this show as their choice of sourcing South Indian jewellery, GJIIF is an international destination for South Indian jewellery. Visitors from more than 9 countries have visited GJIIF 2024. We are also planning for promoting the show in various neighboring countries who have good number of south Indian diaspora settled within. Thanks for the industry’s trust in us and we reassure that we keep increasing the standard of the show with more added profiles of jewellery and exhibitors from across the globe”said Jayantilal Challani, President MJDTA & Convener, GJIIF

The three-day show brought together the entire industry and concluded with an appreciative valedictory function recognizing the contributions of the various committee members & felicitating the heroes who were unsung and worked from behind the screens to bring this event to such a humongous success. It is through their hard work and effort that a show of this big a magnitude taking place edition after edition. As always, the wide plethora of traditional gourmet food was a highlight and buzz of the market across the nation at this festive edition as well and the show managed to win the hearts of everyone with its excellent spread of variety at the food counter.

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“The timing of the show is perfect and every retailer has made use of this platform to meet the wedding demand. I have been going around and everyone is so happy and satisfied. A lot of effort has been put in to bring this show to this level. We have tried to provide all possible comfort to the visitors as well as the exhibitors. I am sure it is going to be a global destination for South Indian Jewellery. It feels amazing. I am so thankful to everyone.” said VK Manoj, Project Director, United Exhibitions – The Show managers for GJIIF.

GJIIF 2024 FESTIVE EDITION is scheduled to be held from 20-22 September 2024 at Chennai Trade Centre. Chennai

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The Solitaire Festival Of India 2026 Begins This August With Divine Solitaires

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Divine Solitaires has announced the return of The Solitaire Festival of India (TSFI) 2026, its flagship annual consumer campaign, set to commence on 1st August 2026 across its extensive network of partner jewellers nationwide. Designed to celebrate the timeless appeal of natural diamond solitaires, the festival promises an exciting shopping experience with assured gifts, weekly lucky draws and a grand bumper prize for eligible customers.

Now in its latest edition, The Solitaire Festival of India has become one of the country’s most anticipated natural diamond solitaire retail festivals, bringing together consumers and jewellery retailers through a month-long celebration. The campaign aims to encourage consumers to mark life’s special moments with certified natural diamond solitaires, while creating greater visibility and footfalls for Divine Solitaires’ retail partners across India.

Speaking about the upcoming festival, Jignesh Mehta, Managing Director, Divine Solitaires, said:

The Solitaire Festival of India has become an important annual celebration for both our customers and our retail partners. Every year, we see growing enthusiasm from consumers who choose this occasion to celebrate meaningful milestones with a natural diamond solitaire. At the same time, the festival creates tremendous value for our partner jewellers by driving engagement and enhancing the in-store shopping experience. We are delighted to bring back another exciting edition and look forward to making it our biggest celebration yet.”

Throughout the festival, customers purchasing Divine Solitaires jewellery from participating partner stores will receive assured gifts and become eligible to participate in weekly lucky draws, culminating in a grand bumper prize at the end of the campaign.

Adding further value for returning customers, TSFI will also introduce an exclusive loyalty advantage for its repeat buyers. Customers who have made a purchase during any previous edition of The Solitaire Festival of India will be eligible for a one-gift upgrade on their assured gift. Those who have purchased during the last 2 consecutive editions of TSFI, beginning 2023, will receive an enhanced two-gift slab upgrade advantage, rewarding their continued association with the festival.

With participation from over 200 partner jewellery stores across India, The Solitaire Festival of India continues to strengthen Divine Solitaires’ commitment to promoting trust, transparency and craftsmanship in the natural diamond solitaire category. Every Divine Solitaires solitaire is backed by the brand’s 123-parameter quality guarantee, giving customers the confidence of owning a meticulously crafted, certified natural diamond solitaire.

As consumers begin preparing for the upcoming festive and wedding season, The Solitaire Festival of India 2026 offers the perfect opportunity to invest in a solitaire that celebrates life’s most meaningful moments while enjoying exciting rewards throughout the festival.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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