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GJIIF 2024 Indian Jewellery Retailers’ Preferred Choice for South Indian Jewellery Sourcing

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∙Trade Visitors hailed from more than 17 states and 312 cities

Orders beyond expectation made the exhibitors both happy and occupied for the next

∙couple of months

∙Increasing visitors’ geographical footprint to signify the prominence of South Indian designs in rest of India

The Gem and Jewellery India International Fair (GJIIF), India’s largest B2B exhibition for South Indian Jewellery, concluded with high spirits of positivity with aisles filled with anxious buyers to get their hands on the latest jewellery collections from the finest manufacturers and wholesalers from across India. It was held at the famous Chennai Trade Centre from 23rd to 25th February 2024. This world-class jewellery platform was organised by The Jewellers & Diamonds Traders Association – Madras in association with Tamil Nadu Jewellers Federation and managed by India’s leading exhibition management company United Exhibitions. GJIIF is one of the most sought-after gems and jewellery show with display of jewellery specific to south Indian markets and this edition one of the largest till date with participants from across India showcasing their finest jewellery collections to the best of the jewellery buyers interested in sourcing South Indian Jewellery.

The Akshaya Tritiya edition of GJIIF 2024 concluded gracefully with great footfall and hosted over 11000+ trade visitors. The show was spread across an area of 200,000+ square feet and 854 booths of B2B display. The perfect timing of the show, prior to the wedding season, witnessed a Positive response from both the visitors and exhibitors. There has been an extremely overwhelming response from the buyers who were impressed by the wide variety of latest gold, diamond and silver jewellery collections at the show. The breathtaking and sparkling jewellery collection managed to enthrall the visitors who had come from different parts of the country to be a part of this beautiful show.

GJIIF is growing faster while holding its niche for South Indian Jewellery Markets with an year on year growth equating itself to few prominent jewellery shows of India by holding bigger and better shows every year. It is a great platform for the Indian jewellery market – right from the manufacturers, wholesalers who are dealing in jewellery suited for South markets and has gained prominence from the retailers to source the widest range of South Indian Jewellery Designs under one roof.

The latest and trendy jewellery designs caught the attention of the buyers who came with the mindset to purchase for the forthcoming season. They expressed their great happiness in finding a good range of jewellery to stock up just before the impending festive season.

“It was a delight to see such a wide range of jewellery collections specific to South Indian markets were displayed under one roof making our selection process very easy and efficient. We got to meet a lot of new vendors with very good craftsmanship and quotations which made us impulsive to place orders. We are looking forward to great returns with the stocks from this show.” Said Dharmendra Reddy, Director, Navratna Gold, Mangalore

Those who came to seek knowledge were also extremely happy with the quality knowledge-based sessions held during the three days of GJIIF ranging from retail masterclasses by industry gurus to various government initiatives to support our trade and artisans.

Day 1 concluded with a rocking live concert featuring Padmashri. Drums Sivamani, Internationally Renowned Percussionist, Shri. Abhijit Nair, Renowned Violinist & composer and Shri George Varghese, Famous Musician and the halls were with thrilled crowd grooving to the tunes from the most famous trio.

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I am glad to tell everyone that GJIIF is no more a domestic show but with count of International visitors making this show as their choice of sourcing South Indian jewellery, GJIIF is an international destination for South Indian jewellery. Visitors from more than 9 countries have visited GJIIF 2024. We are also planning for promoting the show in various neighboring countries who have good number of south Indian diaspora settled within. Thanks for the industry’s trust in us and we reassure that we keep increasing the standard of the show with more added profiles of jewellery and exhibitors from across the globe”said Jayantilal Challani, President MJDTA & Convener, GJIIF

The three-day show brought together the entire industry and concluded with an appreciative valedictory function recognizing the contributions of the various committee members & felicitating the heroes who were unsung and worked from behind the screens to bring this event to such a humongous success. It is through their hard work and effort that a show of this big a magnitude taking place edition after edition. As always, the wide plethora of traditional gourmet food was a highlight and buzz of the market across the nation at this festive edition as well and the show managed to win the hearts of everyone with its excellent spread of variety at the food counter.

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“The timing of the show is perfect and every retailer has made use of this platform to meet the wedding demand. I have been going around and everyone is so happy and satisfied. A lot of effort has been put in to bring this show to this level. We have tried to provide all possible comfort to the visitors as well as the exhibitors. I am sure it is going to be a global destination for South Indian Jewellery. It feels amazing. I am so thankful to everyone.” said VK Manoj, Project Director, United Exhibitions – The Show managers for GJIIF.

GJIIF 2024 FESTIVE EDITION is scheduled to be held from 20-22 September 2024 at Chennai Trade Centre. Chennai

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DiamondBuzz

Love, Light, and Legacy: Jacob & Co. Unveils the $3.4m Angel Cut Diamond Watch

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Forget everything you thought you knew about diamonds being just…sparkly. Jacob & Co. has decided to flip the script—and in true high-drama fashion, it’s not just about shine anymore, it’s about storytelling carved in stone. To mark its 40th anniversary, the maison introduces something that feels less like a gemstone and more like a manifesto: the Angel Cut. Not a remix. Not a tweak. A full-blown reinvention of how a diamond catches light—and attention.

The Angel Cut is defined by its distinctive lozenge-shaped table within a rectangular form with cut corners, designed to precisely control the movement of light. This unique geometry creates a refined, dimensional glow rather than intense sparkle, resulting in a look that is fluid, balanced, and architectural.

Meticulous calibration of crown height, pavilion depth, and facet alignment enhances internal reflection while ensuring even light distribution. By minimizing extinction and softening contrast, the cut produces a seamless, continuous radiance. Its sophisticated optical performance makes it especially effective in low-light settings, such as diamond-set watch cases, where consistent luminosity is essential.

At the heart of this innovation is Jacob Arabo himself. The Angel Cut isn’t just a technical flex; it’s a love letter. Inspired by his wife Angela, the design holds exactly 37 facets—a subtle, intimate nod to their 37-year journey together. In an industry obsessed with carats and clarity, this is something rarer: emotion engineered into geometry.

It’s this duality—precision and passion—that gives the Angel Cut its edge. It exists at the intersection of science and sentiment, where cold, calculated angles somehow translate into warmth, memory, and meaning.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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