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GJIIF 2024 Indian Jewellery Retailers’ Preferred Choice for South Indian Jewellery Sourcing

∙Trade Visitors hailed from more than 17 states and 312 cities
Orders beyond expectation made the exhibitors both happy and occupied for the next
∙couple of months
∙Increasing visitors’ geographical footprint to signify the prominence of South Indian designs in rest of India
The Gem and Jewellery India International Fair (GJIIF), India’s largest B2B exhibition for South Indian Jewellery, concluded with high spirits of positivity with aisles filled with anxious buyers to get their hands on the latest jewellery collections from the finest manufacturers and wholesalers from across India. It was held at the famous Chennai Trade Centre from 23rd to 25th February 2024. This world-class jewellery platform was organised by The Jewellers & Diamonds Traders Association – Madras in association with Tamil Nadu Jewellers Federation and managed by India’s leading exhibition management company United Exhibitions. GJIIF is one of the most sought-after gems and jewellery show with display of jewellery specific to south Indian markets and this edition one of the largest till date with participants from across India showcasing their finest jewellery collections to the best of the jewellery buyers interested in sourcing South Indian Jewellery.
The Akshaya Tritiya edition of GJIIF 2024 concluded gracefully with great footfall and hosted over 11000+ trade visitors. The show was spread across an area of 200,000+ square feet and 854 booths of B2B display. The perfect timing of the show, prior to the wedding season, witnessed a Positive response from both the visitors and exhibitors. There has been an extremely overwhelming response from the buyers who were impressed by the wide variety of latest gold, diamond and silver jewellery collections at the show. The breathtaking and sparkling jewellery collection managed to enthrall the visitors who had come from different parts of the country to be a part of this beautiful show.
GJIIF is growing faster while holding its niche for South Indian Jewellery Markets with an year on year growth equating itself to few prominent jewellery shows of India by holding bigger and better shows every year. It is a great platform for the Indian jewellery market – right from the manufacturers, wholesalers who are dealing in jewellery suited for South markets and has gained prominence from the retailers to source the widest range of South Indian Jewellery Designs under one roof.
The latest and trendy jewellery designs caught the attention of the buyers who came with the mindset to purchase for the forthcoming season. They expressed their great happiness in finding a good range of jewellery to stock up just before the impending festive season.
“It was a delight to see such a wide range of jewellery collections specific to South Indian markets were displayed under one roof making our selection process very easy and efficient. We got to meet a lot of new vendors with very good craftsmanship and quotations which made us impulsive to place orders. We are looking forward to great returns with the stocks from this show.” Said Dharmendra Reddy, Director, Navratna Gold, Mangalore
Those who came to seek knowledge were also extremely happy with the quality knowledge-based sessions held during the three days of GJIIF ranging from retail masterclasses by industry gurus to various government initiatives to support our trade and artisans.
Day 1 concluded with a rocking live concert featuring Padmashri. Drums Sivamani, Internationally Renowned Percussionist, Shri. Abhijit Nair, Renowned Violinist & composer and Shri George Varghese, Famous Musician and the halls were with thrilled crowd grooving to the tunes from the most famous trio.
I am glad to tell everyone that GJIIF is no more a domestic show but with count of International visitors making this show as their choice of sourcing South Indian jewellery, GJIIF is an international destination for South Indian jewellery. Visitors from more than 9 countries have visited GJIIF 2024. We are also planning for promoting the show in various neighboring countries who have good number of south Indian diaspora settled within. Thanks for the industry’s trust in us and we reassure that we keep increasing the standard of the show with more added profiles of jewellery and exhibitors from across the globe”said Jayantilal Challani, President MJDTA & Convener, GJIIF
The three-day show brought together the entire industry and concluded with an appreciative valedictory function recognizing the contributions of the various committee members & felicitating the heroes who were unsung and worked from behind the screens to bring this event to such a humongous success. It is through their hard work and effort that a show of this big a magnitude taking place edition after edition. As always, the wide plethora of traditional gourmet food was a highlight and buzz of the market across the nation at this festive edition as well and the show managed to win the hearts of everyone with its excellent spread of variety at the food counter.
“The timing of the show is perfect and every retailer has made use of this platform to meet the wedding demand. I have been going around and everyone is so happy and satisfied. A lot of effort has been put in to bring this show to this level. We have tried to provide all possible comfort to the visitors as well as the exhibitors. I am sure it is going to be a global destination for South Indian Jewellery. It feels amazing. I am so thankful to everyone.” said VK Manoj, Project Director, United Exhibitions – The Show managers for GJIIF.
GJIIF 2024 FESTIVE EDITION is scheduled to be held from 20-22 September 2024 at Chennai Trade Centre. Chennai

BrandBuzz
Celebrate Ganpati with Nishani Studio’s KiraKira Collection

This Ganpati season, elevate your festive style with Nishani Studio, India’s first truly customizable jewellery brand. For Ganpati, the brand’s KiraKira Collection offers a perfect blend of sophistication and sparkle, making it the ideal festive companion.
Featuring predominantly green-hued designs, a color that beautifully complements traditional Indian attire the collection includes intricately designed danglers, bold hoops, and timeless necklaces, bracelets, and rings. Each piece is crafted to pair effortlessly with a silk saree, a festive kurta set, or vibrant Indo-fusion attire.

Suhani Garg, Co-founder of Nishani Studio, shares: “Festivals like Ganpati are about family, tradition, and togetherness but also about expressing yourself with joy and confidence. With Nishani’s KiraKira collection, we wanted to create jewellery that celebrates both modern versatility and timeless Indian elegance. It’s designed to let every woman shine her own way while keeping the festive spirit alive.”





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THIS ONAM, CELEBRATE ABUNDANCE WITH THE TIMELESS BEAUTY OF PLATINUM

Onam is a season defined by abundance — of joy, togetherness, and new beginnings. This Onam, platinum is more than a festive purchase. It is a celebration of abundance itself.
At a moment when consumers are seeking jewellery that feels both contemporary and lasting, platinum answers with designs that are versatile, distinctive, and deeply meaningful.
From the bold, resilient creations of Men of Platinum to the graceful expressions of Platinum Evara, and the enduring markers of commitment in Platinum Love Bands, every piece tells a story of individuality that is deeply personal and rich with emotional depth.
BrandBuzz
Tryst Collection: Where Bold Geometry Meets Timeless Elegance The Zen Diamond

Tryst Collection is a celebration of modern design, luxurious craftsmanship, and versatile style. True to its name, Tryst symbolizes convergence — of geometric lines and artistic expression, but also of emotions, generations, and celebrations. Designed to be both contemporary and festive, the pieces resonate across occasions and age groups, offering jewellery that is as meaningful as it is striking. Whether dazzling at a wedding, accentuating a festive gathering, or making a statement at a soirée, the Tryst Collection embodies a refined yet versatile elegance that speaks to the modern jewellery connoisseur.

The Tryst Collection Earrings redefine geometric elegance with a bold, ladder-inspired design. Crafted in warm rose gold, each step showcases a smooth inner surface contrasted by an outer edge adorned with brilliant-cut diamonds, creating a sophisticated play of light and texture. Accentuating the design, two sapphires in varying sizes are set into each earring, offering a captivating pop of deep blue against the gold-and-diamond setting. Versatile and timeless, these statement earrings transition seamlessly from intricate bridal attire to contemporary evening looks, perfectly capturing the modern, graceful, and refined spirit of the Tryst Collection.
The Tryst Emerald Necklace reimagines the collection’s ladder motif with a sunbeam-and-flower-inspired silhouette, radiating both structure and softness. Crafted in warm rose gold, the design alternates between polished segments and diamond-encrusted sections, creating a harmonious play of light and texture. Seven square-cut emeralds bloom along the piece like petals in full splendour, their vivid green hues offering a striking contrast to the gold and diamonds. Distinctive and radiant, this necklace captures the vibrant sophistication at the heart of the Tryst collection.


The Tryst Emerald Earrings reinterpret the signature ladder motif in a radiant sunbeam-inspired silhouette, blending geometry with fluid elegance. Crafted in warm rose gold, the design features alternating segments of polished metal and diamond-encrusted rungs, creating a dynamic interplay of shimmer and shine. At the heart of each earring, two square-cut emeralds in vivid green take centre stage, their rich colour offering a striking contrast to the gold and diamonds. These earrings are a bold yet refined reflection of convergence, where generations meet through shared style, where tradition flows seamlessly into modernity, and where festive joy aligns with contemporary flair. Vibrant and versatile, they embody the many emotions and moments jewellery is meant to celebrate.
The Tryst Collection Necklace is a striking expression of modern luxury, featuring a ladder-inspired design that subtly widens towards the centre for a bold focal point. Its outer edges are sculpted in lustrous rose gold, while the inner surfaces shimmer with a fine pavé of brilliant-cut diamonds, offering an elegant contrast of textures. Seven vivid sapphires are thoughtfully placed along the length, their rich blue hues lending depth and drama to the piece. Created as more than just a statement, this necklace represents the coming together of style and sentiment, festivity and elegance. Just as its geometric lines converge, so too does it bring together multiple emotions, making it a piece equally meaningful for weddings, festivals, and modern soirées.

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