National News
GJEPC Welcomes Dr. K. Srikar Reddy, Consul General of India, San Francisco, to India Pavilion at JCK Las Vegas 2025
The Gem & Jewellery Export Promotion Council (GJEPC) extended a warm welcome to Dr. K. Srikar Reddy, Consul General of India, San Francisco, during his visit to the India Pavilion at JCK Las Vegas 2025, North America’s premier jewellery trade show.
Mr. Kirit Bhansali, Chairman, GJEPC, greeted Dr. Reddy at the Pavilion. Also present during the visit were Shri Dnyaneshwar Patil, IAS, Development Commissioner, SEEPZ, Dr. Gaetano Cavalieri, President CIBJO and Mr. Sabyasachi Ray, Executive Director, GJEPC, along with others.
India continues to cement its position as a global powerhouse in the gem and jewellery industry, and its strong presence at JCK Las Vegas 2025 is testament to this leadership. GJEPC is spearheading India’s participation through several initiatives including the India Pavilion, the curated India Design Gallery, and the immersive India Experience Lounge.
This year, the India Pavilion showcases 30 leading exhibitors who are presenting the finest examples of Indian craftsmanship and innovation. Strategically located across key zones such as Passport, Diamond Plaza, Lab-Grown Diamond, Gemstone, and Currents, the Pavilion highlights India’s broad capabilities — from natural diamonds to coloured gemstones contemporary jewellery design and lab grown diamonds
The visit by Dr. Reddy and senior dignitaries reinforces the Government of India’s continued support for promoting Indian exports and strengthening the country’s position in international markets. Their presence also boosts the morale of participating exporters and reaffirms India’s commitment to excellence in the global gem and jewellery trade.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.
The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.
Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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