ShowBuzz
GJEPC targets Saudi Arabia, a $1.1 tn economy to expand gems & jewellery exports
Successfully launches SAJEX – The Saudi Arabia Jewellery Exposition
The Gem & Jewellery Export Promotion Council (GJEPC), the apex body of the gem and jewellery trade in India, with the support of the Ministry of Commerce & Industry, Government of India; the Embassy of India in Riyadh; the Consulate General of India in Jeddah; and the Dubai Jewellery Group, successfully launched SAJEX – The Saudi Arabia Jewellery Exposition through two curtain-raiser events in Jeddah on 6th July and Riyadh on 8th July 2025. The twin events witnessed an overwhelming response from over 280 key Saudi stakeholders — including top retailers, wholesalers, and manufacturers.
SAJEX 2025 will take place from 11th to 13th September 2025 at the iconic Jeddah Superdome
As part of its ongoing efforts to diversify export markets and explore untapped opportunities, GJEPC is unlocking the growing potential of Saudi Arabia — the Gulf’s largest economy, with a GDP of USD 1.1 trillion. With its jewellery market projected to nearly double from USD 4.56 billion in 2024 to USD 8.34 billion by 2030, Saudi Arabia is fast emerging as a key destination for contemporary and luxury jewellery. A young, urban population and a dynamic retail environment are driving demand for 18K and 21K plain gold, diamond-studded jewellery, and premium design-led products. Against this backdrop, SAJEX becomes an important strategic step to strengthen India-Saudi Arabia ties and expand India’s jewellery footprint in the Middle East and beyond.
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SAJEX, positioned as “The World Gem and Jewellery Fair,” marks the beginning of a long-term partnership between India and Saudi Arabia in the jewellery sector. India, as the global hub for jewellery manufacturing, will proudly showcase its exceptional craftsmanship, cutting-edge design, and manufacturing expertise at this platform which will feature over 200 leading exhibitors across 250+ booths from India, Saudi Arabia, UAE, Turkey, Hong Kong, and Lebanon. The event will witness over 2,000 international buyers, and the product showcase will span diamond and coloured gemstone-studded jewellery, 18kt, 21kt, and 22kt plain gold jewellery, platinum jewellery, lab-grown diamond jewellery, in both pret and bridal, gifting collections, along with cutting-edge jewellery technology.
What makes SAJEX truly unique is its long-term vision — to foster enduring partnerships between international manufacturers and Saudi retailers through a focused B2B platform tailored to the Kingdom’s evolving market. At the heart of this effort is the World Jewellery Investment Forum, co-hosted by GJEPC and the Ministry of Investment of Saudi Arabia. This high-level forum will bring together government leaders, global brands, investors, and industry experts to explore strategic opportunities across the jewellery value chain — positioning Saudi Arabia as a future hub for jewellery design, innovation, and investment.
SAJEX curtain raiser at Jeddah was graced by Mr. Fahad Ahmed Khan Suri, Consul General of India in Jeddah; Eng. Raed Ibrahim Almudaiheem, First Vice Chairman, Jeddah Chamber of Commerce; and Mr. Sheikh Ali Batarfi Al Kindi, President, Jeddah Jewellery Association, along with the GJEPC leadership team.
The Riyadh event witnessed the presence of His Excellency Dr. Suhel Ajaz Khan, Ambassador of India to the Kingdom of Saudi Arabia; His Excellency Mr. Ajlan Saad Alajlan, Second Vice Chairman, Riyadh Chamber; Mr. Faleh G. Almutairi, Director of International Relations with Asian Countries; and Ms. Manusmriti, Counsellor (Economic & Commerce), joined by Mr. Kirit Bhansali, Chairman, GJEPC; Mr. Nirav Bhansali, Convener – National Exhibitions; and Mr. Sabyasachi Ray, Executive Director, GJEPC.

Speaking about this new GJEPC initiative, Dr Suhel Ajaz Khan, Ambassador of India to the Kingdom of Saudi Arabia said, “India and Saudi Arabia share a strategic and deep-rooted relationship, and SAJEX reflects this evolving bond. It’s not only a celebration of India’s design excellence but also a gateway to deeper commercial cooperation in the luxury segment. This initiative opens new avenues for bilateral partnerships, drives cultural exchange through craftsmanship, and contributes meaningfully to Saudi Arabia’s Vision 2030 goals. It is heartening to see such focused efforts towards strengthening economic ties in high-value sectors like jewellery.”
Mr. Fahad Ahmed Khan Suri, Consul General of India in Jeddah said, “SAJEX 2025 is more than just an exhibition — it is a symbol of the growing partnership between India and Saudi Arabia. With India’s legacy of jewellery craftsmanship and Saudi Arabia’s rising global influence in luxury retail, this platform sets the stage for a vibrant and collaborative jewellery ecosystem. The Consulate is proud to support this initiative that not only deepens bilateral trade but also showcases the power of cultural and commercial synergy.”


Kirit Bhansali, Chairman, GJEPC, said, “Amidst a dynamic global trade environment, SAJEX is a proactive step towards expanding India’s jewellery exports to high-potential markets like Saudi Arabia. The Kingdom, with its evolving luxury retail ecosystem, young consumers, and strong appetite for design-led gold and diamond jewellery, presents an exciting frontier for Indian manufacturers. SAJEX marks the beginning of a shared journey between India and Saudi Arabia — positioning the two nations as a formidable force. With India as a leading global supplier of gems and jewellery, exporting USD 32 billion annually, and Saudi Arabia’s jewellery market projected to nearly double to USD 8.34 billion by 2030, this partnership is set to reshape the industry and set new benchmarks for collaboration, innovation, and growth across the region and beyond.”
SAJEX 2025 Highlights:
- Date & Venue: 11th to 13th September 2025, Jeddah Superdome
- Participants: Over 200 leading exhibitors across 250+ booths
- Representation: Saudi Arabia, India, UAE, Turkey, Hong Kong, Lebanon
- Buyers: More than 2,000 international trade buyers expected
- Product Range: Diamond and coloured gemstone-studded jewellery, 18kt, 21kt, and 22kt plain gold jewellery, platinum jewellery, lab-grown diamond jewellery, in both pret and bridal, gifting collections, and jewellery technology
- Features: Knowledge Talks, Design Atelier, Curated Networking, Strategic Tie-ups, World Jewellery Investment Forum
SAJEX is expected to be a game-changer — not just as a trade platform, but as a catalyst for transforming the Kingdom’s gem and jewellery industry through global collaboration, innovation, and investment.
International News
Hong Kong International Jewellery Show opens, showcases global designs and trends
Twin fairs bring together 4,000 exhibitors from 40+ countries, highlighting luxury brands, innovative gold technologies, antique treasures and emerging design talent.
The 42nd Hong Kong International Jewellery Show, organised by the Hong Kong Trade Development Council (HKTDC), opens today at the Hong Kong Convention and Exhibition Centre (HKCEC) and runs for five consecutive days until 8 March. It is held concurrently with the 12th Hong Kong International Diamond, Gem & Pearl Show which opened on Monday (2 March) at Asia World-Expo and concludes on 6 March. The two shows bring together some 4,000 exhibitors from over 40 countries and regions, forming the world’s largest one-stop jewellery marketplace.

Jenny Koo, Deputy Executive Director of the HKTDC, said: “Alongside the expanded Hall of Fame, the show will feature the debut of the Hard Pure Gold Pavilion and the Hong Kong Watch Manufacturers Association Pavilion. Furthermore, Uzbekistan is participating for the first time with a delegation of 10 companies, showcasing a wide range of gold jewellery. Through diversified exhibit profiles, we aim to create more collaboration opportunities for the industry and reinforce Hong Kong’s status as a global jewellery trading hub.”
Kent Wong, Chairman of the Hong Kong International Jewellery Show and the Hong Kong International Diamond, Gem & Pearl Show Fair Organising Committee, said: “Hong Kong is an international trade and sourcing centre and our twin jewellery shows play a pivotal role. Continuing the successful ‘Two Shows, Two Venues’ format, the fairs attract global jewellery professionals for sourcing and networking, helping the industry capture the latest global market trends.”

International brands converge, key zones expand
At the Hong Kong International Jewellery Show, the Hall of Fame has expanded by over 40%, welcoming more renowned international jewellery brands. Among them, Turkish exhibitor Hosgor Kuyumculuk Mucevherat Ticaret Limited Sirketi (Booth: CEC 3B-D15) presents a 35.5-carat diamond necklace that combines exquisite craftsmanship with brilliant radiance. Another highlight is the Hall of Extraordinary, which features exhibitors such as Hong Kong’s Glamour Fine Jewelry Enterprise Company (Booth: CEC GH-C16), showcasing a bracelet featuring Colombian emeralds paired with diamonds and rubies in a radiant and luxurious style.

New pavilions highlight oriental aesthetics
With hard pure gold technologies gaining popularity in the Chinese Mainland, the Hard Pure Gold Pavilion (Booth: CEC 3E-F02) features 11 exhibitors organised by the World Gold Council. The pavilion showcases innovative techniques that produce harder, lighter and brighter gold pieces capable of setting a variety of gemstones. Also, the Hong Kong Watch Manufacturers Association Pavilion highlights crossover craftsmanship between jewellery setting and watchmaking.

The fairs also feature several events celebrating oriental aesthetics. Today, the Jewellers’ and Goldsmiths’ Association of Hong Kong Limited presented the awards for the Hong Kong International Fashion Chuk Kam Jewellery Design Competition. The competition encourages designers to create culturally rich and commercially viable gold jewellery for the ASEAN and the Middle East markets. Tomorrow (5 March) will see the awards presentation of the inaugural International Fei Cui Jewellery Design Competition, organised by the Hong Kong Jade Association, honouring designers who skilfully blend jadeite with global cultural elements.

Antique treasures and cutting-edge design
Antique jewellery remains highly sought-after by collectors and high-end customers for its historical value and craftsmanship. The Antique & Vintage Jewellery Galleria presents an array of rare pieces, including a bi-colour enamel diamond piece from World Coins Co., Ltd. (Booth: CEC CH-N12), with a history spanning over a century.
Design pieces are equally captivating, the Designer Galleria welcomes 10 Korean designers this year. Together with the Young Jewellery Designer Arena, participated by the Asia Pacific Creator Association and the Asia Jewelry Culture Design and Crafts Association, about 50 designer exhibitors will showcase their diverse creativities in the fairground.

The HKTDC continues to nurture local talents in the jewellery industry. In partnership with the Jewellers’ and Goldsmiths’ Association of Hong Kong Limited, Hong Kong Jewellery & Jade Manufacturers Association, Hong Kong Jewelry Manufacturers’ Association, and Diamond Federation of Hong Kong, the 27th Hong Kong Jewellery Design Competition returns under the theme “Pure Elegance – Natural Beauty”, offering a stage for local professional designers and students. The awards ceremony will be held tomorrow (5 March) at the HKCEC, with winning pieces on display to demonstrate innovative design.

E-commerce and technology empower industry growth
To help exhibitors expand into the Chinese Mainland market and develop their online sales channels, the fairs continue the collaboration with Taobao Tmall. For the first time, the fairs also welcome Douyin, partnering with influencers and KOLs for on-site live streaming to promote exhibitors’ products. On 7 March, a seminar will feature experts discussing the latest online marketing trends and tactics.
Another seminar on 5 March will explore how AI and new technologies enhance competitiveness, optimise production, and drive product innovation in the jewellery industry.
Engaging events to connect and inspire
A diverse lineup of events will be held to foster industry dialogue. These include a seminar by Dr. Jack Ogden, a distinguished British historian and jewellery authority, who will analyse the evolution of jewellery craftsmanship and changing aesthetic tastes throughout history. The jewellery parades will highlight themes such as intangible cultural heritage jewellery, curated selections from the Antique & Vintage Jewellery Galleria, as well as highlights from the Hall of Extraordinary, Designer Galleria, and gold jewellery.
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