National News

GJEPC Reinforces MSME Commitment at ASSOCHAM’s Mega Sammelan 2025 in Lucknow

Published

8 months ago

June 30, 2025

826 Views

The Gem & Jewellery Export Promotion Council (GJEPC) showcased its continued support for Micro, Small, and Medium Enterprises (MSMEs) at the ASSOCHAM Mega MSME Sammelan 2025, held in Lucknow on June 26–27 to commemorate MSME Day. The event aimed to celebrate the vital role of MSMEs in India’s economic and export growth, while fostering dialogue on strategies for their sustained development.

Representing GJEPC, Mr. Antarpal Singh Sawhney, Regional Chairman (North), addressed a gathering of nearly 500 participants, including policymakers, industry leaders, and MSME representatives from various sectors. In his speech, he highlighted the Council’s dedicated initiatives tailored to uplift the MSME segment within the gem and jewellery industry.

Key initiatives discussed included:

Facilitating access to MSME government schemes
Encouraging participation in domestic and international exhibitions
Promoting the Parichay Card scheme for workforce formalisation
Driving major infrastructure projects such as the Bharat Ratnam Mega CFC, the Gem Bourse in Jaipur, and the IIGJ (Indian Institute of Gems & Jewellery) in Delhi

Mr. Sawhney also reiterated GJEPC’s ambitious export target of USD 45 billion by 2030, in alignment with India’s broader vision of becoming a developed economy by 2047.

The event served as a robust platform to acknowledge the MSME sector’s pivotal contributions and explore collaborative efforts to accelerate their integration into global value chains.

National News

This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey

This Women’s Day, Dhirsons Jewellers Celebrates the Milestones in a Woman’s Journey.

Published

3 hours ago

March 7, 2026

JewelBuzz Spread The Buzz

1,997 Views

While jewellery is often associated with weddings and festivals, Dhirsons Jewellers, Dhiraj Dhir Group believes the most meaningful pieces are the ones that mark a woman’s personal milestones. This Women’s Day, the brand celebrates these moments with the theme “Honouring Milestones, Not Occasions.”

Moving beyond traditional celebrations, the brand highlights moments that truly define a woman’s journey. These personal achievements often go uncelebrated, yet they mark some of the most meaningful chapters in her life.

The campaign also introduces the idea of “a colour for every milestone.” Gold symbolises the woman who built her own foundation, reflecting strength and independence, while white represents the woman who chose to heal and begin again. Through this thought, Dhirsons Jewellers encourages women to recognise their journeys and celebrate the paths they have created for themselves.

Riva Dhir, Creative Director, Dhirsons Jewellers, Dhiraj Dhir Group, Lajpat Nagar said, “People often ask me what we create at Dhirsons, and my answer is simple, we don’t make jewellery for occasions, we create it for the milestones in a woman’s journey.

Over the years, I have seen women walk into our store at defining moments in their lives, celebrating a success, marking a hard-earned achievement, or simply choosing themselves for the first time. That is when I realised that jewellery is never just about gold or diamonds. It becomes a reminder of strength, growth, and a promise she once made to herself. That is why every piece we create is designed to outlive trends, because when a woman wears something truly meaningful, it becomes a part of her story.”

At its heart, the campaign celebrates the moments of courage, growth, and self-belief that shape a woman’s journey and recognises that these milestones deserve to be honoured and remembered when they happen.