National News
GJEPC Reinforces MSME Commitment at ASSOCHAM’s Mega Sammelan 2025 in Lucknow

The Gem & Jewellery Export Promotion Council (GJEPC) showcased its continued support for Micro, Small, and Medium Enterprises (MSMEs) at the ASSOCHAM Mega MSME Sammelan 2025, held in Lucknow on June 26–27 to commemorate MSME Day. The event aimed to celebrate the vital role of MSMEs in India’s economic and export growth, while fostering dialogue on strategies for their sustained development.

Representing GJEPC, Mr. Antarpal Singh Sawhney, Regional Chairman (North), addressed a gathering of nearly 500 participants, including policymakers, industry leaders, and MSME representatives from various sectors. In his speech, he highlighted the Council’s dedicated initiatives tailored to uplift the MSME segment within the gem and jewellery industry.
Key initiatives discussed included:
- Facilitating access to MSME government schemes
- Encouraging participation in domestic and international exhibitions
- Promoting the Parichay Card scheme for workforce formalisation
- Driving major infrastructure projects such as the Bharat Ratnam Mega CFC, the Gem Bourse in Jaipur, and the IIGJ (Indian Institute of Gems & Jewellery) in Delhi
Mr. Sawhney also reiterated GJEPC’s ambitious export target of USD 45 billion by 2030, in alignment with India’s broader vision of becoming a developed economy by 2047.
The event served as a robust platform to acknowledge the MSME sector’s pivotal contributions and explore collaborative efforts to accelerate their integration into global value chains.

BrandBuzz
Mavitrra Launches “The Amara Collection” – A Timeless Celebration of Bridal Grandeur and Festive Luxury

Mavitrra, the elegant and stylistically unique and masterfully crafted bespoke diamond jewellery brand, has just come up with its latest creation this Diwali season. The Amara Collection, an alluring and timeless luxury bridal and festive jewellery collection that stays radiant and adds value to your wardrobe for the coming years.


“The Amara Collection” defines the beauty and sophistication of a lifetime, with pieces that are impeccably designed using natural diamonds and hallmark white and yellow gold. Each piece honours the glory of Indian celebrations and the opulence of bridal extravagance, combining ageless charm with modern artistry.
The idea of “Shining Beyond Time” has been the core of designing the collection, representing the concept in all the jewellery pieces. This is a collection of timeless masterpieces ranging from elegant diamond bangles and statement bridal rings to delicate yet grandeur evoking Lotus Earrings, all crafted in exquisite yellow and white gold. The essence of Mavitrra’s concept of artwear serving as a medium of expressing one’s unique personality and feelings is there in every intricate ornament.

“The beautiful, Amara collection is a nod to the spirit of the contemporary Indian woman, the bright, the strong and the timeless one,” states Bindu Sharma, the Founder and Creative Director of Mavitrra. She adds, “Every piece epitomises elegance, history, going far beyond ongoing fashion.”
Mavitrra specialises in custom-tailored luxury and blends proven manufacturing techniques with the highest quality inputs and a qualitative design to produce not merely luxurious jewellery but significant ones. From the custom bridal sets to the singular heirloom designs, each creative work is backed up by a certificate of excellence and made to perfection by hand of the master artisans.
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