National News
GJEPC Reinforces MSME Commitment at ASSOCHAM’s Mega Sammelan 2025 in Lucknow
The Gem & Jewellery Export Promotion Council (GJEPC) showcased its continued support for Micro, Small, and Medium Enterprises (MSMEs) at the ASSOCHAM Mega MSME Sammelan 2025, held in Lucknow on June 26–27 to commemorate MSME Day. The event aimed to celebrate the vital role of MSMEs in India’s economic and export growth, while fostering dialogue on strategies for their sustained development.

Representing GJEPC, Mr. Antarpal Singh Sawhney, Regional Chairman (North), addressed a gathering of nearly 500 participants, including policymakers, industry leaders, and MSME representatives from various sectors. In his speech, he highlighted the Council’s dedicated initiatives tailored to uplift the MSME segment within the gem and jewellery industry.
Key initiatives discussed included:
- Facilitating access to MSME government schemes
- Encouraging participation in domestic and international exhibitions
- Promoting the Parichay Card scheme for workforce formalisation
- Driving major infrastructure projects such as the Bharat Ratnam Mega CFC, the Gem Bourse in Jaipur, and the IIGJ (Indian Institute of Gems & Jewellery) in Delhi
Mr. Sawhney also reiterated GJEPC’s ambitious export target of USD 45 billion by 2030, in alignment with India’s broader vision of becoming a developed economy by 2047.
The event served as a robust platform to acknowledge the MSME sector’s pivotal contributions and explore collaborative efforts to accelerate their integration into global value chains.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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