National News
GJEPC Proposes Pre-Budget Recommendations to Strengthen India’s Gem & Jewellery Competitiveness Amid Challenging Trade Landscape
The Gem & Jewellery Export Promotion Council (GJEPC), the apex body representing India’s gem and jewellery sector, has proposed its pre-Budget recommendations to Hon’ble Finance Minister Smt. Nirmala Sitharaman, outlining key policy measures to boost India’s export competitiveness, enhance ease of doing business, and support the industry’s resilience amid global headwinds.
India’s gem and jewellery exports, valued at USD 28.7 billion in FY 2024–25, continue to play a pivotal role in driving foreign exchange earnings and employment generation. However, the industry currently faces multiple challenges — including geopolitical uncertainties, the impact of U.S. tariff actions, and slowing consumer demand in key markets.
As the sector works to diversify exports and tap new markets, GJEPC has urged the government to consider targeted duty rationalisation and procedural reforms that will help Indian manufacturers stay cost-competitive. These recommendations aim to create a more enabling policy environment that supports sustainable growth, innovation, and value addition across the entire gem and jewellery value chain.

Kirit Bhansali, Chairman, GJEPC, said, “The global gem and jewellery trade is undergoing a major transformation. With high U.S. tariffs, evolving consumer preferences, and shifting global supply chains, it is imperative that India maintains its competitive edge. Our pre-Budget proposals are focused on making Indian exports more cost-efficient, strengthening SEZ operations, and improving policy frameworks that encourage investment and skill development.
A key objective is also to establish India as a global diamond trading hub, complementing its position as the world’s leading cutting and polishing centre. With supportive reforms and a stable trade ecosystem, India can not only weather current global challenges but also lead the next phase of growth in the international jewellery market.”
Key Recommendations Proposed by GJEPC
1. Liberalised Taxation for Rough Diamond Trading

India, which cuts and polishes nearly 90% of the world’s rough diamonds, continues to lack a global trading hub comparable to Antwerp and Dubai. To address this, GJEPC has recommended the introduction of a liberalised and predictable taxation regime on foreign mining companies (FMCs) operating in Special Notified Zones (SNZs). The current 4% Safe Harbour tax is considered too high and deters international trading activity. Drawing inspiration from Belgium’s successful “Carat Tax” model, which has attracted global diamond trading to Antwerp, GJEPC proposes a similar approach to position India as a diamond trading and value discovery centre. The Council also seeks permission for reputed global brokers to operate in India, thereby improving transparency, liquidity, and international participation in the domestic market.
2. Duty Rationalisation on Cut and Polished Stones

GJEPC has urged the government to rationalise import duties on cut and polished diamonds and coloured gemstones to help Indian exporters remain globally competitive. India is facing challenges due to beneficiation policies of mining countries, demand slowdown, and new rival centres emerging in Africa and Southeast Asia. Under current rules, semi-processed diamonds imported from mining countries are classified as “cut and polished” and attract a 5% Basic Customs Duty, making Indian exports less competitive.
Similarly, many rough gemstone–producing countries have restricted exports or imposed high duties, forcing Indian jewellers to import finished gemstones for manufacturing. The existing 5% import duty on these stones adds to costs and weakens India’s position against competitors like Thailand and China. GJEPC has therefore recommended reducing the duty on cut and polished diamonds and gemstones to 2.5% and abolishing duties on rough gemstones to sustain manufacturing, employment, and export growth.
3. Ad-Valorem Duty Drawback for Gold and Silver Jewellery

To stabilise earnings for exporters amid fluctuating metal prices, GJEPC has proposed replacing the existing fixed-rate duty drawback system with an ad-valorem (value-based) mechanism. The current fixed drawback reimburses only about 75–80% of the duty paid, resulting in consistent losses for exporters. With gold prices ranging between Rs.99,000 and Rs.1,25,000 per 10 grams, a fixed refund mechanism becomes unviable. An ad-valorem system would ensure proportionate refunds, offering fair compensation and predictability to jewellery exporters. According to GJEPC, this measure is vital for maintaining India’s export momentum and financial stability across the value chain.
4. Inclusion of Platinum and Gold Articles in the Duty Drawback Scheme

The Council has also called for the inclusion of platinum jewellery and gold articles under the Duty Drawback Scheme. Platinum jewellery exports from India have grown nearly 17 times in the past five years, largely from SEZs that benefit from duty exemptions. However, Domestic Tariff Area (DTA) exporters remain at a disadvantage without similar incentives. Extending the duty drawback benefit to DTA units would create a level playing field, encourage diversification, and unlock India’s potential to become a global hub for platinum and high-end gold jewellery manufacturing.
5. Tax Refund Scheme for Foreign Tourists

To position India as a premier luxury shopping destination, GJEPC has recommended the introduction of a comprehensive tax refund scheme for foreign tourists. Currently, international visitors purchasing jewellery in India are subject to Basic Customs Duty (BCD), Agriculture Infrastructure and Development Cess (AIDC), and Goods and Services Tax (GST), but only the GST component is refundable. The Council proposes a system that allows tourists to claim refunds on all applicable taxes — similar to Dubai and Singapore — making Indian jewellery more competitively priced and appealing to global shoppers. This initiative, GJEPC believes, would significantly boost tourism-driven retail and reinforce “Brand India” as a luxury shopping destination.
6. Enhancing SEZ Flexibility for Resilience and Growth

With global demand fluctuations affecting export performance, GJEPC has sought operational flexibility in Special Economic Zones (SEZs) to ensure business continuity and safeguard employment. The Council has proposed allowing SEZ units to undertake “reverse job work” for domestic orders during export slowdowns, preventing idle capacity. It also recommends permitting clearance of unsold inventory into the Domestic Tariff Area (DTA) upon payment of duty, thereby reducing wastage. Simplifying logistics through a “Bill to Ship to” mechanism would further ease compliance and improve efficiency. These measures, GJEPC asserts, will help SEZs remain viable, protect skilled jobs, and strengthen India’s manufacturing base.
7. Amendment of the Customs Act and Simplification of Customs Procedures

GJEPC has urged the need to amend the Customs Act, 1962, to align customs processes with the requirements of a fast-evolving, export-driven gems and jewellery sector. The Council has recommended reforms such as risk-based customs clearance, AI-enabled digital appraisals, and self-certification for trusted exporters to improve speed, transparency, and cost efficiency.
In addition, GJEPC has called for uniform Standard Operating Procedures (SOPs) and simplified procedures for the export of finished goods and import of raw materials across all customs ports, to reduce procedural bottlenecks and enhance ease of doing business for the industry.
8. Extension of Duty Exemption on Seeds for Lab-Grown Diamonds

Recognising India’s global leadership in the lab-grown diamond (LGD) segment, GJEPC has recommended the continuation of the existing duty exemption on imported LGD seeds beyond March 2026. As the industry still depends on high-quality imported seeds for consistency and yield, extending the exemption is crucial to maintaining cost competitiveness and export growth. The Council believes that sustaining this policy will promote higher domestic production, enhance employment opportunities, and ensure that India retains its leadership position in the rapidly expanding global LGD market.
National News
Senco Gold & Diamonds Partners With Olocker to Give Customers Free Jewellery Insurance, Letting Precious Memories Be Worn, Not Hidden Away
A Customer-First Initiative Designed to Help People Wear Their Precious Memories with Confidence.
Senco Gold & Diamonds, one of India’s most trusted jewellery houses, has partnered with Olocker, India’s first dedicated jewellery insurance platform, to offer free jewellery insurance to its customers, protecting purchases against risks such as snatching, robbery, and housebreaking.
On the surface, it’s a simple value-add: buy jewellery from Senco, get it insured, at no extra cost. But the thinking behind it is more personal — the freedom to actually live with the things you love.
There is a quiet ritual that plays out in homes across India every wedding season, every anniversary. A piece of jewellery is bought with love, worn once or twice with pride — and then, almost apologetically, tucked away in a bank locker for “safekeeping.” The very thing meant to be cherished ends up spending most of its life in the dark.
A Locker Is No Place for a Memory
Ask any family that owns fine jewellery, and you’ll hear the same quiet anxiety: the fear of stepping out wearing something precious, the fear of a break-in while the house is empty. For many, the solution has always been the same — lock it away, take it out only for weddings and festivals, and let it sit untouched the rest of the year.
It’s a practical response to a real risk, but it also means jewellery bought to mark a marriage or a milestone ends up being seen far less than it deserves.
This is the exact problem Senco Gold & Diamonds’ Managing Director, Suvankar Sen,

has spoken about wanting to solve. Known for a customer-first philosophy that goes beyond transactions, Sen has often said jewellery should be something people live with, not something they merely own. “Jewellery is never just metal and stone,” Sen said, explaining the thinking behind the Olocker partnership. “It’s a wedding day, a mother’s blessing, a promise kept. When customers can’t step out wearing it, or can’t leave home without worrying about a break-in, something is broken in that experience. We wanted to fix that.”
That sentiment is the quiet engine behind this initiative. Rather than simply selling jewellery and stepping back, Senco has chosen to walk the extra mile — ensuring that once a customer takes a piece home, they can wear it freely and pass it down through generations, without the constant undercurrent of worry.
What the Partnership Actually Offers
Through this collaboration, Senco customers receive free jewellery insurance via Olocker on qualifying purchases, protecting against snatching, robbery, and housebreaking.
Olocker, India’s first digital platform dedicated to jewellery insurance and asset tracking, brings the technical and insurance backbone — while Senco brings its decades of trust, built since 1938, to make sure customers actually use it.
For a family that has just bought a piece for a wedding, this means peace of mind — wearing that necklace to a dinner without the nagging thought of “what if someone snatches it,” or “what if someone breaks in while we’re away.”
A Partnership Built on Shared Intent
The excitement isn’t one-sided. At Olocker, the partnership is seen as validation of the idea the platform was built on — that jewellery insurance should be a natural, everyday companion to ownership, not a niche afterthought.
“This is genuinely one of the most exciting collaborations we’ve been part of,” said Milind Shethia, Founder & Chief Marketing Officer at Olocker. “Our mission has been to help people wear their jewellery instead of locking it away, and partnering with a name as trusted as Senco brings that mission to millions of customers at once.
What’s heartening is Mr. Sen’s own approach — he didn’t look at it as a marketing tie-up, but as giving something back to people who’ve trusted Senco for generations. That kind of intent is rare, and it’s exactly the spirit we built Olocker around.”
That mutual sense of purpose is what gives this partnership its quiet credibility. It isn’t a scheme or a promotional hook, but two organisations agreeing on a simple, shared belief: jewellery should be lived in, not locked up.
A Bigger Idea About Ownership
There is a broader philosophy at play, one Suvankar Sen has championed throughout his tenure at Senco — that jewellery is an emotional asset as much as a financial one, and customers shouldn’t have to choose between enjoying it and protecting it.
This partnership feels less like a marketing initiative and more like a promise kept, reflecting a leadership style that measures success in something harder to quantify — how cared for a customer feels long after leaving the showroom.
As jewellery increasingly doubles as adornment and investment, initiatives like this one may well set a new benchmark for customer care in the industry.
Senco, through its partnership with Olocker, isn’t just insuring jewellery against snatching or a break-in — it’s giving people back the freedom to wear their memories, out loud, without fear.
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