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GJEPC Proposes Pre-Budget Recommendations to Strengthen India’s Gem & Jewellery Competitiveness Amid Challenging Trade Landscape

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The Gem & Jewellery Export Promotion Council (GJEPC), the apex body representing India’s gem and jewellery sector, has proposed its pre-Budget recommendations to Hon’ble Finance Minister Smt. Nirmala Sitharaman, outlining key policy measures to boost India’s export competitiveness, enhance ease of doing business, and support the industry’s resilience amid global headwinds.

India’s gem and jewellery exports, valued at USD 28.7 billion in FY 2024–25, continue to play a pivotal role in driving foreign exchange earnings and employment generation. However, the industry currently faces multiple challenges — including geopolitical uncertainties, the impact of U.S. tariff actions, and slowing consumer demand in key markets.

As the sector works to diversify exports and tap new markets, GJEPC has urged the government to consider targeted duty rationalisation and procedural reforms that will help Indian manufacturers stay cost-competitive. These recommendations aim to create a more enabling policy environment that supports sustainable growth, innovation, and value addition across the entire gem and jewellery value chain.

Kirit bhansali

Kirit Bhansali, Chairman, GJEPC, said, “The global gem and jewellery trade is undergoing a major transformation. With high U.S. tariffs, evolving consumer preferences, and shifting global supply chains, it is imperative that India maintains its competitive edge. Our pre-Budget proposals are focused on making Indian exports more cost-efficient, strengthening SEZ operations, and improving policy frameworks that encourage investment and skill development.

A key objective is also to establish India as a global diamond trading hub, complementing its position as the world’s leading cutting and polishing centre. With supportive reforms and a stable trade ecosystem, India can not only weather current global challenges but also lead the next phase of growth in the international jewellery market.”

Key Recommendations Proposed by GJEPC

1. Liberalised Taxation for Rough Diamond Trading

India, which cuts and polishes nearly 90% of the world’s rough diamonds, continues to lack a global trading hub comparable to Antwerp and Dubai. To address this, GJEPC has recommended the introduction of a liberalised and predictable taxation regime on foreign mining companies (FMCs) operating in Special Notified Zones (SNZs). The current 4% Safe Harbour tax is considered too high and deters international trading activity. Drawing inspiration from Belgium’s successful “Carat Tax” model, which has attracted global diamond trading to Antwerp, GJEPC proposes a similar approach to position India as a diamond trading and value discovery centre. The Council also seeks permission for reputed global brokers to operate in India, thereby improving transparency, liquidity, and international participation in the domestic market.

2. Duty Rationalisation on Cut and Polished Stones

GJEPC has urged the government to rationalise import duties on cut and polished diamonds and coloured gemstones to help Indian exporters remain globally competitive. India is facing challenges due to beneficiation policies of mining countries, demand slowdown, and new rival centres emerging in Africa and Southeast Asia. Under current rules, semi-processed diamonds imported from mining countries are classified as “cut and polished” and attract a 5% Basic Customs Duty, making Indian exports less competitive.

Similarly, many rough gemstone–producing countries have restricted exports or imposed high duties, forcing Indian jewellers to import finished gemstones for manufacturing. The existing 5% import duty on these stones adds to costs and weakens India’s position against competitors like Thailand and China. GJEPC has therefore recommended reducing the duty on cut and polished diamonds and gemstones to 2.5% and abolishing duties on rough gemstones to sustain manufacturing, employment, and export growth.

3. Ad-Valorem Duty Drawback for Gold and Silver Jewellery

To stabilise earnings for exporters amid fluctuating metal prices, GJEPC has proposed replacing the existing fixed-rate duty drawback system with an ad-valorem (value-based) mechanism. The current fixed drawback reimburses only about 75–80% of the duty paid, resulting in consistent losses for exporters. With gold prices ranging between Rs.99,000 and Rs.1,25,000 per 10 grams, a fixed refund mechanism becomes unviable. An ad-valorem system would ensure proportionate refunds, offering fair compensation and predictability to jewellery exporters. According to GJEPC, this measure is vital for maintaining India’s export momentum and financial stability across the value chain.

4. Inclusion of Platinum and Gold Articles in the Duty Drawback Scheme

The Council has also called for the inclusion of platinum jewellery and gold articles under the Duty Drawback Scheme. Platinum jewellery exports from India have grown nearly 17 times in the past five years, largely from SEZs that benefit from duty exemptions. However, Domestic Tariff Area (DTA) exporters remain at a disadvantage without similar incentives. Extending the duty drawback benefit to DTA units would create a level playing field, encourage diversification, and unlock India’s potential to become a global hub for platinum and high-end gold jewellery manufacturing.

5. Tax Refund Scheme for Foreign Tourists

To position India as a premier luxury shopping destination, GJEPC has recommended the introduction of a comprehensive tax refund scheme for foreign tourists. Currently, international visitors purchasing jewellery in India are subject to Basic Customs Duty (BCD), Agriculture Infrastructure and Development Cess (AIDC), and Goods and Services Tax (GST), but only the GST component is refundable. The Council proposes a system that allows tourists to claim refunds on all applicable taxes — similar to Dubai and Singapore — making Indian jewellery more competitively priced and appealing to global shoppers. This initiative, GJEPC believes, would significantly boost tourism-driven retail and reinforce “Brand India” as a luxury shopping destination.

6. Enhancing SEZ Flexibility for Resilience and Growth

With global demand fluctuations affecting export performance, GJEPC has sought operational flexibility in Special Economic Zones (SEZs) to ensure business continuity and safeguard employment. The Council has proposed allowing SEZ units to undertake “reverse job work” for domestic orders during export slowdowns, preventing idle capacity. It also recommends permitting clearance of unsold inventory into the Domestic Tariff Area (DTA) upon payment of duty, thereby reducing wastage. Simplifying logistics through a “Bill to Ship to” mechanism would further ease compliance and improve efficiency. These measures, GJEPC asserts, will help SEZs remain viable, protect skilled jobs, and strengthen India’s manufacturing base.

7. Amendment of the Customs Act and Simplification of Customs Procedures


GJEPC has urged the need to amend the Customs Act, 1962, to align customs processes with the requirements of a fast-evolving, export-driven gems and jewellery sector. The Council has recommended reforms such as risk-based customs clearance, AI-enabled digital appraisals, and self-certification for trusted exporters to improve speed, transparency, and cost efficiency.

In addition, GJEPC has called for uniform Standard Operating Procedures (SOPs) and simplified procedures for the export of finished goods and import of raw materials across all customs ports, to reduce procedural bottlenecks and enhance ease of doing business for the industry.

 
8. Extension of Duty Exemption on Seeds for Lab-Grown Diamonds

Recognising India’s global leadership in the lab-grown diamond (LGD) segment, GJEPC has recommended the continuation of the existing duty exemption on imported LGD seeds beyond March 2026. As the industry still depends on high-quality imported seeds for consistency and yield, extending the exemption is crucial to maintaining cost competitiveness and export growth. The Council believes that sustaining this policy will promote higher domestic production, enhance employment opportunities, and ensure that India retains its leadership position in the rapidly expanding global LGD market.

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National News

Akshaya Tritiya 2026:Indian Consumers Balanced Record-High Prices With Age-Old Traditions

Narrative Of This Season Was One Of Value Over Volume

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In the grand tapestry of Indian traditions, few threads shine as brightly as Akshaya Tritiya. Known as the day of “never-diminishing” prosperity, it is a time when the spiritual and the material converge. This year, as the sun rose on April 19, 2026, the festival once again transformed bustling markets into golden corridors of hope and heritage.

Despite the headwinds of record-high prices—with 24K gold touching nearly Rs. 1,56,000 per 10 grams—the Indian consumer’s bond with the yellow metal remained unbreakable. The narrative of this season, however, was one of “Value over Volume,” as buyers navigated a complex landscape of economic prudence and unwavering faith.

A Legacy of Trust and Gratitude

For established houses, the festival was a validation of decades of service. Kishorkumar Jindatta Shah, Chairman of Chandukaka Saraf, noted the profound emotional connection underlying the commercial activity:

“Akshay Tritiya has always been a symbol of prosperity, and this year, we are truly grateful for the overwhelming response from our customers. The strong sales reflect not just festive sentiment but also the trust our patrons place in us. We sincerely thank our customers for choosing Chandukaka Saraf and being a part of our journey.”

Regional Reverence: The Southern Stronghold

Nowhere was the fervor more palpable than in South India, the ancestral heartland of the festival. Accountable for nearly 40% of national sales, the region saw a unique blend of traditional reverence and modern pragmatism.

Surabi Karthik, State Vice President of IBJA Tamil Nadu and President of the South India Bullion Association, offered a candid look at the regional performance:

“This Akshaya Tritiya, it was truly heartening to see our customers keeping their traditions alive. Gold and silver purchases flowed in on this auspicious day. However, we must be honest—the volumes, especially across Tamil Nadu, were lower than expected. There are  two primary catalysts for this dip: a surge in heavy buying that had already occurred between October and February, and the restrictive Election Code of Conduct, which dampened market sentiment.”

Dr. Chetan Kumar Mehta, President of JAB-CMD at Laxmi Diamonds, Bengaluru, observed:

“This Akshaya Tritiya witnessed robust jewellery sales across South India, reflecting sustained consumer enthusiasm. With Akshaya Tritiya having its origins in South India, consumers have a strong emotional connection. While the overall volume remained largely in line with last year, the value of purchases saw a noticeable increase, driven by higher gold prices and evolving buying preferences.”

The Shift Toward “Functional Luxury”

The high-price environment of 2026 sparked a creative shift in consumer choice. The trend moved away from heavy, “locker-bound” pieces toward lightweight and versatile designs that offer daily utility.

Dr. Chetan Kumar Mehta highlighted a prominent trend:

“Demand was particularly strong for lightweight jewellery, indicating a shift towards more contemporary designs. Additionally, consumers were actively exchanging old gold for new.”

Ashish Pethe, Partner at Waman Hari Pethe Jewellers, described a balanced market:

“Strong walk-ins throughout the day, balanced traction across gold, silver, and diamond segments, and sustained strength in bullion made this Akshay Tritiya a well-rounded success.”

Resilience Amidst the “Election Environment”

The 2026 season was not without its hurdles. With the nation in the midst of an election cycle, strict regulations on cash movement and the presence of the Model Code of Conduct created a more cautious atmosphere in certain corridors.

Anantha Padmanabhan, CMD of NAC Jewellers, reflected on this unique dynamic:

“Akshaya Tritiya continues to embody prosperity and tradition. This year, we have observed a modest moderation in sales, influenced by the prevailing election environment. However, the intrinsic trust in gold as a timeless asset remains unwavering.”

Gold as Financial Prudence

Perhaps the most significant takeaway from 2026 is the evolving psychology of the Indian buyer. Gold is no longer just an ornament; it is being cemented as a cornerstone of a disciplined financial portfolio.

Dr. B. Govindan, Chairman of Bhima Jewellery, explains this transition:

“The steady demand, despite record prices, reflects a clear shift in customer thinking. Buyers are focusing more on long-term security than short-term price movements. The preference for simple jewellery and investment coins shows that gold is being viewed not just as ornamentation, but as a reliable asset that blends tradition with financial prudence.”

As the doors of the jewellery showrooms closed and the Muhurat ended, one truth remained: whether through a 2-gram gold coin or a contemporary diamond-studded pendant, the spirit of Akshaya Tritiya endured. It is a festival that celebrates not just what we buy, but the enduring legacy of prosperity we hope to leave behind.

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