DiamondBuzz
GJEPC participates in key meeting with Commerce Minister and De Beers CEO, Al Cook
GJEPC participated in a high-level meeting chaired by Hon’ble Union Minister of Commerce & Industry, Shri Piyush Goyal, alongside Mr. Al Cook, CEO of De Beers Group in London on 28 April. The GJEPC was represented by Chairman Mr. Kirit Bhansali and Executive Director Mr. Sabyasachi Ray.
The meeting covered a wide spectrum of critical issues affecting the diamond and jewellery industry, including the impact of recent US tariffs, implementation of node and traceability measures aligned with upcoming G7 sanctions on Russian diamonds, and De Beers’ plans to conduct auctions at Special Notified Zones (SNZs) in Surat and Mumbai. The company’s prospective investment plans in india, particularly in the retail segment, were also discussed.
Shri Goyal expressed appreciation for De Beers intent to invest in India’s retail sector and conveyed confidence in a positive outcome in ongoing negotiations with the US regarding reciprocal tariffs. He also urged De Beers to support India as a potential node in the event that G7 sanctions on Russian diamonds are implemented from January 2026. Furthermore, the Minister proposed that De Beers install detection machines in all Indian retail jewellery stores to help consumers clearly distinguish between lab-grown diamonds (LGDs) and natural diamonds at the point of purchase.
DiamondBuzz
Refined Protection: Zen Diamond Presents the Reimagined Evil Eye
Crafted in 9kt White Gold, Zen Diamond’s Contemporary Evil Eye Collection Blends Protection with Poised, Everyday Luxury
The Evil Eye has always been a symbol of protection, but at Zen Diamond, it takes on a refined new identity. Crafted in 9kt white gold, marking a new chapter for the brand, the collection introduces a lighter, sleeker approach to luxury that feels effortless yet intentional.  Reimagined for modern wardrobes, the Evil Eye Collection moves beyond charm jewellery and familiar clichés, introducing an interpretation designed for expression and poise. This is not a token you tuck away for sentiment, it’s a statement you choose to wear.
Evil Eye Earrings (Circular Motif)
These earrings reinterpret the traditional protective symbol through soft curves and clean geometry. A circular contour gently frames the evil eye, outlined with a halo of diamonds that bring subtle elegance to the overall silhouette. The overall effect is balanced and understated, playful in meaning, polished in execution, and easy to imagine as an everyday signature.
Evil Eye Hoop Earrings
Sculpted in 9kt white gold, these hoop earrings offer a fresh, playful take on the evil eye. Sky-blue topaz, enamel detailing, and softly set diamonds come together in a way that feels light and expressive rather than formal. Balanced and contemporary, the hoops sit comfortably between statement and subtlety, designed for effortless, everyday wear with a sense of intention.
Evil Eye Necklace with Chain Drops
This design stands out for its sense of movement. Diamond-set elements lead into fine chain drops that shift naturally as the necklace is worn, giving the piece a fluid, architectural quality. While the evil eye remains the focal point, the defining feature is the necklace’s movement and the way it responds to light. Together, these elements create a design of poetic elegance that feels both powerful and feminine.
Teardrop Evil Eye Necklace
This necklace reworks the traditional evil eye through a softer, more fluid lens. Instead of rigid lines, the motif appears almost in motion, with a teardrop form that feels gently melted rather than fixed. Diamonds trace the curve of the design, while enamel detailing adds contrast and depth without overpowering the form. Suspended from a fine chain with scattered accents, the piece is an interpretation of protection that’s thoughtful and modern.
source: Zen Diamond
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