National News
GJEPC Organizes MSME Seminar in Ujjain to Strengthen Jewellery Exports
Over 100 Jewellers Attend Seminar to Explore Government Support, Export Opportunities, and Industry Insights
The Gem and Jewellery Export Promotion Council (GJEPC), in partnership with local trade associations, hosted a one-day MSME seminar in Ujjain, Madhya Pradesh, on March 2nd. The event aimed to enhance exports and provide support to small businesses in the jewellery sector. Over 100 jewellers participated in the seminar, which was organized in collaboration with the Sarafa Association, Freeganj; the Silver Gold Merchant Association, Lakherwadi; the Silver Gold Merchant Association, Patni Bazaar; and the Nayapura Association.
The seminar was inaugurated by Ms. Kalavati Yadav, Chairperson of Ujjain Municipal Corporation, and Mr. Sanjay Agarwal, President of the BJP. Both dignitaries emphasized the pivotal role of exports in driving economic growth and assured full state government support for infrastructure development and export initiatives in Madhya Pradesh’s gem and jewellery sector.
Industry experts covered critical topics for MSMEs in the jewellery trade. Mr. Nilesh Trivedi, Assistant Director of MSME, Madhya Pradesh, shared information about various government schemes designed to assist small and medium enterprises. Ms. Aakansha Mishra, Officer at the Bureau of Indian Standards (BIS), Bhopal, spoke about the importance of hallmarking in maintaining jewellery quality standards. Mr. Mithilesh Pandey, Director of Membership at GJEPC, highlighted the Council’s role in facilitating export opportunities.
Participants also gained valuable insights into GJEPC’s initiatives, including the India International Jewellery Show (IIJS), IJEX Dubai, international exhibitions, business networking platforms, and the PM Vishwakarma scheme.
National News
iAMORY Goes Mobile: D2C Jeweler Debuts App to Disrupt India’s ‘Counter-Led’ Retail
By bridging the trust gap with lab-grown diamonds and 925 silver, the new iOS and Android platform aims to become a “digital counter” for the modern consumer.
Following a successful physical debut in Mumbai, jewelry brand iAMORY has officially launched its mobile application on Android and iOS. The move signals a strategic shift to scale its direct-to-consumer (D2C) presence, targeting the rapidly evolving digital habits of Indian shoppers.


The app launch is designed to solve the “discovery fatigue” and lack of transparency often associated with traditional jewelry buying. By focusing on the 925 sterling silver and lab-grown diamond (LGD) segments, iAMORY is positioning itself at the intersection of affordability and fine jewelry.
A “Digital Counter” Experience The platform introduces several features aimed at building consumer confidence in high-value online purchases:
- Total Transparency: Real-time access to metal purity details, diamond certifications, and clear pricing breakdowns.
- Mobile-First Design: A seamless interface featuring AI-driven notifications, wishlists, and secure “one-tap” checkouts.
- Exclusive Access: App users will receive priority access to limited product drops and specialized discounts not available on the web or in-store.

Archit Jain of iAMORY noted that the power dynamic in the industry is shifting. “Digital adoption is democratizing jewelry,” Jain stated. “It is shifting power from family-led counters to digital-first, design-led brands that prioritize transparency, speed, and storytelling.” He describes the app as a “digital counter” where users can instantly compare prices and access social proof.
iAMORY plans to continuously iterate on the app experience, with upcoming updates slated to include advanced personalization tools, AI-driven loyalty mechanisms, and interactive content formats to deepen customer engagement.
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