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GJEPC Organizes MSME Seminar in Ujjain to Strengthen Jewellery Exports

Over 100 Jewellers Attend Seminar to Explore Government Support, Export Opportunities, and Industry Insights

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The Gem and Jewellery Export Promotion Council (GJEPC), in partnership with local trade associations, hosted a one-day MSME seminar in Ujjain, Madhya Pradesh, on March 2nd. The event aimed to enhance exports and provide support to small businesses in the jewellery sector. Over 100 jewellers participated in the seminar, which was organized in collaboration with the Sarafa Association, Freeganj; the Silver Gold Merchant Association, Lakherwadi; the Silver Gold Merchant Association, Patni Bazaar; and the Nayapura Association.

The seminar was inaugurated by Ms. Kalavati Yadav, Chairperson of Ujjain Municipal Corporation, and Mr. Sanjay Agarwal, President of the BJP. Both dignitaries emphasized the pivotal role of exports in driving economic growth and assured full state government support for infrastructure development and export initiatives in Madhya Pradesh’s gem and jewellery sector.

Industry experts covered critical topics for MSMEs in the jewellery trade. Mr. Nilesh Trivedi, Assistant Director of MSME, Madhya Pradesh, shared information about various government schemes designed to assist small and medium enterprises. Ms. Aakansha Mishra, Officer at the Bureau of Indian Standards (BIS), Bhopal, spoke about the importance of hallmarking in maintaining jewellery quality standards. Mr. Mithilesh Pandey, Director of Membership at GJEPC, highlighted the Council’s role in facilitating export opportunities.

Participants also gained valuable insights into GJEPC’s initiatives, including the India International Jewellery Show (IIJS), IJEX Dubai, international exhibitions, business networking platforms, and the PM Vishwakarma scheme.

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Dassani Brothers introduces “Aarambh – A New Beginning, A New Brilliance” A festive ode to light, legacy, and new possibilities

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This Diwali, Dassani Brothers unveils its latest fine jewellery collection — “Aarambh: A New Beginning, A New Brilliance.” Drawing inspiration from the essence of Diwali and the charm of new beginnings, the collection is an ode to inner radiance — a glow that deepens and evolves with each chapter of life.

Aarambh represents a graceful evolution in the creative journey of Dassani Brothers. It reimagines the grandeur of Indian craftsmanship through a contemporary perspective — where traditional polki and jadau artistry meet modern, fluid design. Every piece in the collection embodies renewal and optimism, capturing the spirit of celebration that defines the festival of lights.

Adding a new dimension to the festive narrative, Aarambh introduces the use of black enamel — a symbolic nod to Diwali’s deeper philosophy of darkness giving way to light. The striking contrast between the rich black enamel and shimmering polki mirrors the journey from shadow to radiance, evoking balance, beauty, and transformation. It’s a poetic expression of how brilliance shines brightest when born from contrast.

From dainty earrings that glimmer like diyas to statement necklaces that exude festive opulence, Aarambh beautifully marries emotion with artistry. Uncut diamonds, vibrant gemstones, lustrous goldwork, and bold enamel detailing come together in perfect harmony — reflecting the brand’s enduring dedication to precision, innovation, and timeless elegance.

Commenting on the new launch, Sumit Dassani, Partner at Dassani Brothers, said, “Diwali is a symbol of light, hope, and renewal — sentiments that are deeply intertwined with our philosophy. With Aarambh, we pay homage to the idea of embracing change with grace — of welcoming every new beginning with a brilliance that is uniquely one’s own. The addition of black enamel celebrates the balance between light and darkness, reminding us that both are integral to beauty and growth.”

With its refined aesthetic and versatile appeal, Aarambh speaks to the modern woman — one who honours her roots yet charts her own course. Each creation serves as a gentle reminder that every new beginning carries within it the promise of brilliance — just as every sparkle reflects the legacy of craftsmanship and care that defines Dassani Brothers.

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