National News
GJEPC on India–EU FTA: Zero Duty Access Paves Way to Double Bilateral Gem & Jewellery Trade to USD 10 Billion (~Rs. 91000 Crore)
Duty elimination expected to unlock export growth, improve competitiveness and expand India’s footprint in Europe’s jewellery market
The Gem & Jewellery Export Promotion Council (GJEPC) welcomes the elimination of import duties on Indian gem and jewellery products under the India-EU Free Trade Agreement (FTA). This removes 2-4% duties on precious jewellery, unleashing huge export potential with the 27-member EU bloc—home to the world’s elite buyers.
India’s gem and jewellery exports accounted for USD 30 billion in CY 2024. Bilateral trade with the EU reached USD 5.2 billion, with exports at USD 2.7 billion (8.92% of total) and imports at USD 2.5 billion. EU jewellery imports from India remain limited at USD 628 million, of which USD 573 million is precious jewellery and USD 55 million is fashion (imitation) jewellery—these currently attract 2-4% duties— leaving the market dominated by non-FTA competitors.
Kirit Bhansali, Chairman, GJEPC thanked Hon’ble Prime Minister Narendra Modi and Commerce & Industry Minister Piyush Goyal for securing the India-EU FTA, the ‘mother of all trade deals’.

The India-EU FTA will supercharge market diversification for the gem and jewellery industry. This transformative pact aims to double bilateral trade to USD 10 billion (~Rs. 91,000 crore) within three years. Zero-duty access to the world’s largest consumer market empowers export hubs in Gujarat, Rajasthan, Maharashtra, and West Bengal to ramp up shipments of precious jewellery (plain and studded), silver capitalizing on India’s renowned design prowess. Especially with exports to the USA down by 44%, this timely pact will help Indian exporters salvage lost ground.
Amid soaring metal prices and evolving trade dynamics, the deal enhances margins, sharpens our competitive edge in design and craftsmanship, accelerates manufacturing, and generates jobs. For Indian jewellery retailers, it opens doors to expand brands across Europe, building on their rising global footprint.”
Zero-duty access opens doors across segments, leveraging India’s edge in lightweight/minimalist gold, machine-made, studded, silver, coloured gemstone, and fashion jewellery. This will boost exports, improve competitiveness, create jobs, and significantly improve bilateral trade in the long run.
National News
Zen Diamond redefines romance with its Valentine’s Day collection
A refined diamond edit designed to mark moments of love and togetherness
This Valentine’s Day, let the quiet power of natural diamonds express what words cannot. Zen Diamond India unveils a thoughtfully curated Valentine’s Day collection that celebrates love in its many forms—romantic, enduring, and deeply personal. Designed for modern couples and style-conscious individuals, each piece blends contemporary elegance with timeless sentiment, transforming meaningful moments into lasting memories.
From the poetic Kismet Midnight Heartbeat Bracelet, a celebration of love’s rhythm, to the striking Iris Ruby Heart and Diamond Eye Ring, perfect for a thoughtful Valentine’s gesture, the collection reflects refined craftsmanship and emotional depth. Whether marking a proposal, an anniversary, or simply the joy of togetherness, these designs are crafted to honour love—today and forever.

Zen Pırlanta Heart of Sunshine Ring
At the centre of this radiant design lies a vibrant yellow diamond, sculpted into a heart and encircled by a dazzling halo of natural diamonds. Set on a finely pavé-crafted band, the ring glows with warmth and brilliance. Luminous and celebratory, it is an exquisite choice for proposals, milestone anniversaries, or a memorable Valentine’s Day gift. Every facet captures light with exceptional clarity, creating a piece that reflects the depth, permanence, and joy of true emotion.
Regal Radiance Heart Pendant
From the Love Knot Collection, this elegant necklace pays tribute to enduring bonds through a refined heart-shaped silhouette set with natural diamonds. Graceful and quietly luxurious, the pendant rests close to the heart, making it ideal for romantic evenings, anniversaries, and intimate celebrations. A versatile expression of love, it adds a subtle sparkle to both everyday moments and life’s most meaningful milestones.


Iris Ruby Heart and Diamond Eye Ring
Part of the Iris Collection, this sophisticated ring features a vivid ruby heart framed by shimmering natural diamonds. Designed to transition effortlessly from daily wear to special occasions, it offers a perfect balance of elegance and versatility. Comfortable, expressive, and modern, the ring makes a thoughtful Valentine’s Day gift or a timeless addition to a refined jewellery wardrobe.
Hearts Aglow Diamond Necklace
From the Deck Up Collection, these necklaces reinterpret everyday elegance with a contemporary edge. Featuring delicate rose gold chains adorned with bezel-set diamonds and distinctive pendants in marquise, oval, teardrop, emerald, and baguette silhouettes, each piece blends modern minimalism with enduring brilliance. Designed to move seamlessly from day to night, they are ideal for those who value refined style with subtle impact.


Kismet Midnight Heartbeat Bracelet
A bold yet romantic statement, the Kismet Midnight Heartbeat Bracelet captures the rhythm of love in an expressive design. Perfect for weddings, festive occasions, date nights, and cocktail evenings, it adds emotional depth and graceful charm to any ensemble. Celebrating love in all its forms, the bracelet is equally meaningful for couples marking anniversaries, milestones, or shared memories—each heartbeat immortalised in a sparkling symbol of connection and timeless beauty.
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