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Stuller Partners with AGTA to Enhance Transparency in Colored Gemstone Sourcing

AGTA-member sourced gemstones to be clearly identified on Stuller’s platform, strengthening trust and responsible sourcing in the trade

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Stuller and the American Gem Trade Association (AGTA) have partnered to highlight the source of the colored gemstones sold on the jewelry manufacturer’s website.

To make responsibly sourced stones easier to identify on the Lafayette, Louisiana-based company’s website, it will clearly mark gems that originate from AGTA member vendors, Stuller. This feature will provide jewelers with a straightforward way to detect supply that meets AGTA’s standards, while boosting visibility for AGTA members committed to ethical and transparent trade practices.

“We’re always looking for ways to add value to the shopping experience,” said Alissa Talbot, executive director of diamonds and gemstones at Stuller. “By providing visibility to gemstones sourced from AGTA member vendors, we’re giving our customers an added layer of transparency and trust when they purchase.”

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International News

Fluorescent Diamonds: GIA to Introduce Clearer Guidance

According to GIA, around 25% to 35% of all diamonds show some level of fluorescence. Greater transparency about this significant segment of the market could help improve confidence among both consumers and the jewellery trade.

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Later this year, the Gemological Institute of America (GIA) will introduce new wording in its diamond grading reports to reduce confusion about fluorescent diamonds. The update, expected in the fourth quarter, is one of the most important steps taken by a grading laboratory to explain this feature more clearly to both the jewellery trade and consumers.

Rapaport Intelligence Report explores what this change could mean for the diamond market. Fluorescence has had a long and complicated history. In the past, fluorescent diamonds often sold at premium prices. However, attitudes changed during the diamond boom of the 1970s and again after a grading controversy in South Korea in the early 1990s. Although later gemological research helped improve confidence in fluorescent diamonds, many buyers still view them negatively, and they often sell at discounted prices.

The report also looks at how these discounts have changed over the past six years through both strong and weak market conditions. In addition, the report explains two key questions: how fluorescence affects a diamond’s appearance and whether it influences its color grade. It also considers whether GIA’s new report comments could change how buyers view fluorescent diamonds.

The report revisits a long-debated issue—does fluorescence really affect a diamond’s beauty, or are today’s concerns mainly based on old perceptions that continue to influence buying decisions?

According to GIA, around 25% to 35% of all diamonds show some level of fluorescence. Greater transparency about this significant segment of the market could help improve confidence among both consumers and the jewellery trade.

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