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GJEPC Leaders Urge Government Action Amidst 50% US Tariff Blow to Gem & Jewellery Exports

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In a recent panel discussion on CNBC-TV18’s Commodity Champion, key voices from India’s gem and jewellery sector raised urgent concerns about the impact of the newly imposed 50% tariff on exports to the United States — the country’s largest export destination for the industry.

The panel featured Kirit Bhansali, Chairman of GJEPC; Devansh Shah, Partner at Venus Jewel; Praveenshankar Pandya, Director of Shankar Group of Companies; Akshay Shah, Director at Dharmanandan Diamonds Pvt. Ltd.; and Sabyasachi Ray, Executive Director of GJEPC. Together, they presented a sobering picture of the challenges ahead.

Between April and July 2025, exports to the U.S. had already dropped 32% year-on-year to USD 2.12 billion. With the new 50% tariff taking effect from August 27, the sector now faces further contraction — affecting key categories including polished diamonds, fine jewellery, and coloured gemstones.

GJEPC strongly urged the Indian Government to intervene with immediate relief measures. These include:

  • Targeted Duty Drawback or reimbursement schemes
  • Working capital relief for exporters
  • Permission for reverse job work and limited DTA (Domestic Tariff Area) sales in SEZs

Such support, leaders say, is critical to protect livelihoods, sustain global competitiveness, and prevent a long-term erosion of India’s market share in the global gem and jewellery industry.

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Candere expands Karnataka presence with Kengeri store opening

Lifestyle jewellery brand by Kalyan Jewellers strengthens Bengaluru footprint with modern retail experience and launch offers up to ₹35,000 off per carat.

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Candere, the lifestyle jewellery brand by Kalyan Jewellers known for its modern and trend-led designs, has expanded its retail presence in Karnataka with the launch of its newest store in Kengeri, Bengaluru. This new addition further reinforces the brand’s commitment to offering accessible, stylish, and contemporary jewellery for today’s discerning customers.

The Kengeri store represents Candere’s continued expansion in Karnataka, bringing its curated jewellery experience to one of the city’s rapidly developing residential and commercial neighbourhoods. The expansion strengthens the brand’s presence in key urban markets, catering to the growing demand for modern, design-led jewellery. Thoughtfully designed, the Kengeri store offers a contemporary retail environment complemented by personalised in-store assistance, reflecting Candere’s commitment to elegance, innovation, and an elevated shopping experience.

Known for its lightweight, versatile, and trend-forward jewellery, Candere appeals to Gen Z, working professionals, and style-conscious individuals looking for contemporary designs at accessible price points starting from Rs.10,000. Each piece is designed to help customers express their personal style through contemporary jewellery that blends seamlessly into everyday life.

To mark the launch of its new store, Candere is offering special promotions: Get up to Rs.35,000 off per carat + Rs.850 off per gram on making charges.

With the launch of its store in Kengeri, Candere continues to strengthen its omni-channel presence, integrating its digital expertise with a growing physical retail network. Supported by the heritage and trust of Kalyan Jewellers, the brand continues to enhance the jewellery-buying journey with a focus on transparency, ease, and customer relevance.

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