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A Gift of Life from the Jewellery Industry: GJEPC’s Mega Blood Donation Drive

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It’s believed that the highest form of donation is giving life itself. Blood donation is one such gift —each drop you give has the power to save a life, bring hope to a family, and offer someone a second chance.

With this noble intention, GJEPC humbly reaches out to seek support for a Nationwide Blood Donation Drive on 17th September 2025, uniting the gem and jewellery fraternity in a remarkable demonstration of social commitment.

The chosen date holds exceptional significance on several counts:

Vishwakarma Jayanti: a celebration of the divine architect, paying homage to artisans, engineers, and skilled workers whose craftsmanship shapes the nation’s growth. The spirit of Vishwakarma is deeply interwoven with the soul of the gem and jewellery industry.

Artisan’s Day: dedicated to honouring the creative genius and dedication of millions who uphold and advance India’s illustrious jewellery heritage.

The Birthday of Hon’ble Prime Minister Shri Narendra Modi – whose visionary leadership continues to elevate India’s stature on the global stage.

To commemorate this confluence of tradition, craftsmanship, and visionary leadership, GJEPC will organise a Nationwide Blood Donation Drive across more than 250 jewellery clusters, with the aspiration of mobilising over 100,000 donors.

A Tribute Beyond Measure

This extraordinary initiative is not only about generating life-saving blood donations, but also about raising awareness of this noble act, which has the power to save countless lives.

It’s a collective tribute to our dedicated artisans and esteemed national leadership, while underscoring the gem and jewellery industry’s steadfast commitment to humanitarian service, social responsibility and nation-building. This program aligns perfectly with GJEPC’s mission: “To enable every individual associated with the Indian gems and jewellery industry to achieve their full potential.” 

A Call for Collective Participation

Kirit bhansali

Kirit Bhansali, Chairman, GJEPC, stated: “In light of these efforts, GJEPC earnestly solicits your gracious support in facilitating the blood donation drive and making this initiative a grand success. Your invaluable guidance and encouragement will serve as a catalyst, enabling us to uphold the spirit of craftsmanship, enterprise, and collective service that defines our industry.”

Strengthening Industry, Strengthening Nation

GJEPC has been at the forefront of propelling India’s export-led growth. With over 10,700 members across the country, the sector contributes nearly 6% to India’s merchandise exports, while generating livelihoods for nearly 5 million individuals. Beyond economic progress, the Council continues to lead initiatives that support social impact and nation-building.

The Council’s philanthropic initiative, Jewellers For Hope, supports charities dedicated to spreading education and uplifting communities at the margins of society.

Its health-focused programmes — Swasthya Ratna and Swasthya Kosh — ensure access to quality healthcare of choice for all gem and jewellery workers. The Parichay Card, besides granting every unattached worker a formal identity, is envisioned to extend social security benefits in the near future.

The Gem & Jewellery National Relief Foundation (GJNRF) serves as the charitable arm of GJEPC, delivering social intervention and relief to those affected by natural disasters, wars, and terrorist attacks, while also extending support to artisans and other welfare causes.

In line with this spirit, GJEPC has also submitted a proposal to the Ministry of Commerce & Industry to officially designate 17th September as “National Jewellers Day.” This day would be celebrated across the country by the entire gems and jewellery fraternity – a powerful symbol of unity among traders, merchants, and artisans, while honouring the exceptional artistic contributions of millions who shape India’s rich jewellery heritage.

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Kerala Chief Minister’s Presence Marks Grand Finale Of KJIF 2026 As State’s Jewellery Industry Charts New Growth Vision

Three-Day B2B Fair Concludes With Record Participation, Strong Business Momentum and Unprecedented Government Support.

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The fifth edition of the Kerala Jewellery International Fair (KJIF) 2026 concluded on an exceptional note, reinforcing Kerala’s position as one of India’s most influential jewellery markets. Organised jointly by the Kerala Gold & Silver Merchants Association (KGSMA) and United Exhibitions, the three-day B2B exhibition witnessed remarkable business activity, record industry participation, knowledge-sharing initiatives and an unprecedented level of government engagement.

The grand finale of the exhibition was marked by the Kerala Jewellers State Convention, where Hon’ble Chief Minister of Kerala, Shri V. D. Satheesan, addressed an audience of more than 5,000 jewellers, manufacturers, retailers, industry leaders and stakeholders from across the state. His presence elevated the stature of the convention and reaffirmed the Government’s recognition of Kerala’s jewellery sector as a vital contributor to the state’s economic development.

In his keynote address, the Chief Minister acknowledged Kerala’s longstanding leadership in the gold and diamond industry, describing the sector as a major driver of employment, entrepreneurship, exports and wealth creation. He highlighted the industry’s resilience, craftsmanship and global reputation while encouraging greater adoption of technology, innovation, responsible business practices and international competitiveness. Expressing confidence in Kerala’s jewellery fraternity, he called upon the industry to continue playing a transformative role in shaping the state’s economic future.

The State Convention also provided an important platform for meaningful interaction between policymakers and industry leaders, facilitating discussions on the future of the jewellery trade, sustainable growth, evolving consumer expectations and policy support required to strengthen one of Kerala’s most vibrant business sectors.

Distinguished Dignitaries Throughout the Three-Day Event

KJIF 2026 witnessed the participation of several eminent dignitaries throughout the exhibition, reflecting the growing importance of the jewellery industry within Kerala’s economic landscape.

The exhibition was formally inaugurated by Shri P. C. Vishnunadh, Hon’ble Minister for Tourism and Culture, while the official unveiling of KJIF 2026 was performed by Shri P. K. Kunhalikutty, Hon’ble Minister for Industries, IT & AI, who appreciated the exhibition’s contribution towards promoting business, manufacturing excellence and industrial growth.

The inaugural evening concluded with the spectacular KJIF Fashion Nite & Gala Dinner, graced by Shri Roji M. John, Hon’ble Minister for Higher Education, who interacted with industry members and appreciated the creativity and craftsmanship displayed by exhibitors.

On the second day, Smt. Shanimol Usman, Hon’ble Deputy Speaker of the Kerala Legislative Assembly, visited the exhibition and commended the industry’s continuous contribution towards employment generation and entrepreneurship.

Day 2 concluded successfully with the presence of Shri Ramesh Chennithala, Hon’ble Minister of Home Affairs and Vigilance, who shared his memories of interacting with Malayalee karigars across other states and stressed the importance of bringing that employment and craftsmanship back to Kerala while developing the state into India’s jewellery export hub.

The exhibition concluded with the Kerala Jewellers State Convention, where Hon’ble Chief Minister Shri V. D. Satheesan delivered the valedictory address, making the closing ceremony one of the most memorable moments in the history of KJIF.

Alongside the Chief Minister, Shri Benny Behnan, Hon’ble Member of Parliament, Shri Roji M. John, Hon’ble Minister for Higher Education, KGSMA State President Shri K. Surendran, State General Secretary Adv. S. Abdul Nazar, State Treasurer Shri C. V. Krishna Das, Shri V. K. Manoj, Project Director of United Exhibitions, Shri Varghese Alukka, Managing Director of Jos Alukkas Jewellery, along with the Vice Presidents and Secretaries of KGSMA, were present on the dais.

Outstanding Business Response

KJIF 2026 recorded an overwhelming response from jewellery retailers and trade buyers from every district of Kerala. The exhibition witnessed a strong influx of quality business visitors, resulting in productive interactions between exhibitors and buyers.

Exhibitors expressed high levels of satisfaction with the quality of footfall, reporting encouraging order enquiries, advance festive bookings and significant business generated across gold, diamond, bridal and contemporary jewellery collections. The exhibition once again established itself as Kerala’s most preferred sourcing platform ahead of the festive and wedding seasons.

Knowledge-Driven Industry Engagement

Beyond business, KJIF 2026 continued its commitment to industry development through a series of well-attended knowledge sessions.

The Banking Seminar brought together leading financial institutions and jewellery entrepreneurs to discuss banking solutions, working capital support, digital banking and financial best practices.

The seminar titled “Jewellery Business for Today & Future” featured eminent industry experts who shared valuable insights into changing consumer behaviour, organised retail, digital transformation, branding strategies and emerging opportunities within the jewellery sector.

The Youth Wing Seminar focused on preparing the next generation of jewellery entrepreneurs through discussions on leadership, succession planning, innovation and business sustainability, inspiring young professionals to take the industry forward.

Fashion Walk Adds Glamour to Opening Day

Adding elegance and excitement to the inaugural evening was the Fashion Walk Powered by Malayala Manorama, which presented exquisite jewellery collections through a professionally curated runway showcase. The event beautifully blended craftsmanship with contemporary design, providing participating exhibitors an exclusive platform to unveil their latest collections before Kerala’s leading retailers and industry professionals.

KJIF Strengthens Its Position as South India’s Premier B2B Jewellery Exhibition

The overwhelming response from exhibitors, visitors, trade associations and business partners reaffirmed the Kerala Jewellery International Fair as one of South India’s most influential B2B jewellery exhibitions.

By successfully integrating business networking, government participation, knowledge exchange and premium lifestyle experiences under one platform, KJIF 2026 once again demonstrated its commitment to strengthening Kerala’s jewellery ecosystem and creating new opportunities for manufacturers, wholesalers and retailers alike.

With record participation, strong business outcomes, impactful industry discussions and the distinguished presence of the Hon’ble Chief Minister of Kerala, KJIF 2026 concluded on a historic note, setting new benchmarks for the jewellery industry and paving the way for an even stronger, more innovative and globally competitive future for Kerala’s gold and diamond sector.

The next edition of the Kerala Jewellery International Fair (KJIF) will be held from 2nd to 4th July 2027.

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JewelBuzz is Asia’s First Digital Jewellery Media & India’s No.1 B2B Jewellery Magazine, published by AM Media House. Since 2016, we’ve been the trusted source for jewellery news, market trends, trade insights, exhibitions, podcasts, and brand stories, connecting jewellers, retailers, and industry professionals worldwide.

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