National News
A Gift of Life from the Jewellery Industry: GJEPC’s Mega Blood Donation Drive
It’s believed that the highest form of donation is giving life itself. Blood donation is one such gift —each drop you give has the power to save a life, bring hope to a family, and offer someone a second chance.
With this noble intention, GJEPC humbly reaches out to seek support for a Nationwide Blood Donation Drive on 17th September 2025, uniting the gem and jewellery fraternity in a remarkable demonstration of social commitment.
The chosen date holds exceptional significance on several counts:
Vishwakarma Jayanti: a celebration of the divine architect, paying homage to artisans, engineers, and skilled workers whose craftsmanship shapes the nation’s growth. The spirit of Vishwakarma is deeply interwoven with the soul of the gem and jewellery industry.
Artisan’s Day: dedicated to honouring the creative genius and dedication of millions who uphold and advance India’s illustrious jewellery heritage.
The Birthday of Hon’ble Prime Minister Shri Narendra Modi – whose visionary leadership continues to elevate India’s stature on the global stage.
To commemorate this confluence of tradition, craftsmanship, and visionary leadership, GJEPC will organise a Nationwide Blood Donation Drive across more than 250 jewellery clusters, with the aspiration of mobilising over 100,000 donors.
A Tribute Beyond Measure
This extraordinary initiative is not only about generating life-saving blood donations, but also about raising awareness of this noble act, which has the power to save countless lives.
It’s a collective tribute to our dedicated artisans and esteemed national leadership, while underscoring the gem and jewellery industry’s steadfast commitment to humanitarian service, social responsibility and nation-building. This program aligns perfectly with GJEPC’s mission: “To enable every individual associated with the Indian gems and jewellery industry to achieve their full potential.”
A Call for Collective Participation

Kirit Bhansali, Chairman, GJEPC, stated: “In light of these efforts, GJEPC earnestly solicits your gracious support in facilitating the blood donation drive and making this initiative a grand success. Your invaluable guidance and encouragement will serve as a catalyst, enabling us to uphold the spirit of craftsmanship, enterprise, and collective service that defines our industry.”
Strengthening Industry, Strengthening Nation
GJEPC has been at the forefront of propelling India’s export-led growth. With over 10,700 members across the country, the sector contributes nearly 6% to India’s merchandise exports, while generating livelihoods for nearly 5 million individuals. Beyond economic progress, the Council continues to lead initiatives that support social impact and nation-building.
The Council’s philanthropic initiative, Jewellers For Hope, supports charities dedicated to spreading education and uplifting communities at the margins of society.
Its health-focused programmes — Swasthya Ratna and Swasthya Kosh — ensure access to quality healthcare of choice for all gem and jewellery workers. The Parichay Card, besides granting every unattached worker a formal identity, is envisioned to extend social security benefits in the near future.
The Gem & Jewellery National Relief Foundation (GJNRF) serves as the charitable arm of GJEPC, delivering social intervention and relief to those affected by natural disasters, wars, and terrorist attacks, while also extending support to artisans and other welfare causes.
In line with this spirit, GJEPC has also submitted a proposal to the Ministry of Commerce & Industry to officially designate 17th September as “National Jewellers Day.” This day would be celebrated across the country by the entire gems and jewellery fraternity – a powerful symbol of unity among traders, merchants, and artisans, while honouring the exceptional artistic contributions of millions who shape India’s rich jewellery heritage.
National News
Bhima Gold Unveils Ashtalakshmi Coin Collection for Akshaya Tritiya, Blending Devotion with Exquisite Design
A culturally rooted, insight-led launch that reimagines festive gold buying through storytelling, symbolism, and spiritual relevance.
In a move that blends cultural storytelling with product innovation, Bhima Gold has unveiled its Ashtalakshmi Coin Collection for Akshaya Tritiya – positioning gold not just as a purchase, but as a deeply symbolic expression of prosperity, faith, and intent.
Timed with one of India’s most significant gold-buying occasions, Akshaya Tritiya, the launch reflects a deeper cultural shift in consumer behaviour. While the festival continues to drive strong purchase intent, there is a growing preference for meaningful, purpose-led buying experiences over purely transactional consumption.
Aligned with this evolving mindset, the Ashtalakshmi coin collection has been thoughtfully conceptualised to blend tradition with deeper symbolism. Inspired by the eight sacred forms of Goddess Lakshmi, each coin represents a distinct dimension of prosperity—from wealth and nourishment to courage, knowledge, and continuity.

By bringing together Adi Lakshmi, Dhana Lakshmi, Dhanya Lakshmi, Gaja Lakshmi, Santana Lakshmi, Veera Lakshmi, Vijaya Lakshmi and Vidya Lakshmi, the collection reframes gold coins from being a generic festive purchase to a story-driven, culturally immersive product experience – one that resonates across generations and belief systems.
This launch also aligns with Bhima Gold’s larger centenary narrative of “Together Purever,” which focuses on legacy, shared traditions, and evolving consumer meaning. The collection becomes an extension of that philosophy – reinforcing how heritage brands are reinterpreting tradition for a more aware and emotionally driven consumer.
Customers can pre-book their favourite jewellery by paying just 10% in advance & get their jewellery on Akshaya Tritiya at the lowest rate, which gives customers more flexibility and helps them plan their purchases with greater confidence, especially at a time when gold prices are high.
Akshaya Tritiya has traditionally been associated with intention, belief, and the aspiration for prosperity, extending beyond a purely transactional act of buying gold. The Ashtalakshmi Coin Collection has been conceptualised to reflect this deeper cultural and spiritual significance, with each coin designed to carry a distinct meaning and sense of purpose. The initiative also aligns with evolving consumer preferences, where there is a noticeable shift towards jewellery that offers emotional, cultural, and spiritual resonance in addition to intrinsic value.
With gold prices near record highs and consumer sentiment becoming more considered, Bhima’s Ashtalakshmi Coin Collection signals a broader shift in the category — from price-led promotions to meaning-led engagement, where design, storytelling, and cultural relevance drive both differentiation and demand.
As legacy brands navigate a new era of conscious consumption, Bhima Gold’s latest offering highlights how tradition can be reimagined as experience, making gold buying not just an act of investment, but an expression of identity and belief.
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