National News
A Gift of Life from the Jewellery Industry: GJEPC’s Mega Blood Donation Drive
It’s believed that the highest form of donation is giving life itself. Blood donation is one such gift —each drop you give has the power to save a life, bring hope to a family, and offer someone a second chance.
With this noble intention, GJEPC humbly reaches out to seek support for a Nationwide Blood Donation Drive on 17th September 2025, uniting the gem and jewellery fraternity in a remarkable demonstration of social commitment.
The chosen date holds exceptional significance on several counts:
Vishwakarma Jayanti: a celebration of the divine architect, paying homage to artisans, engineers, and skilled workers whose craftsmanship shapes the nation’s growth. The spirit of Vishwakarma is deeply interwoven with the soul of the gem and jewellery industry.
Artisan’s Day: dedicated to honouring the creative genius and dedication of millions who uphold and advance India’s illustrious jewellery heritage.
The Birthday of Hon’ble Prime Minister Shri Narendra Modi – whose visionary leadership continues to elevate India’s stature on the global stage.
To commemorate this confluence of tradition, craftsmanship, and visionary leadership, GJEPC will organise a Nationwide Blood Donation Drive across more than 250 jewellery clusters, with the aspiration of mobilising over 100,000 donors.
A Tribute Beyond Measure
This extraordinary initiative is not only about generating life-saving blood donations, but also about raising awareness of this noble act, which has the power to save countless lives.
It’s a collective tribute to our dedicated artisans and esteemed national leadership, while underscoring the gem and jewellery industry’s steadfast commitment to humanitarian service, social responsibility and nation-building. This program aligns perfectly with GJEPC’s mission: “To enable every individual associated with the Indian gems and jewellery industry to achieve their full potential.”
A Call for Collective Participation

Kirit Bhansali, Chairman, GJEPC, stated: “In light of these efforts, GJEPC earnestly solicits your gracious support in facilitating the blood donation drive and making this initiative a grand success. Your invaluable guidance and encouragement will serve as a catalyst, enabling us to uphold the spirit of craftsmanship, enterprise, and collective service that defines our industry.”
Strengthening Industry, Strengthening Nation
GJEPC has been at the forefront of propelling India’s export-led growth. With over 10,700 members across the country, the sector contributes nearly 6% to India’s merchandise exports, while generating livelihoods for nearly 5 million individuals. Beyond economic progress, the Council continues to lead initiatives that support social impact and nation-building.
The Council’s philanthropic initiative, Jewellers For Hope, supports charities dedicated to spreading education and uplifting communities at the margins of society.
Its health-focused programmes — Swasthya Ratna and Swasthya Kosh — ensure access to quality healthcare of choice for all gem and jewellery workers. The Parichay Card, besides granting every unattached worker a formal identity, is envisioned to extend social security benefits in the near future.
The Gem & Jewellery National Relief Foundation (GJNRF) serves as the charitable arm of GJEPC, delivering social intervention and relief to those affected by natural disasters, wars, and terrorist attacks, while also extending support to artisans and other welfare causes.
In line with this spirit, GJEPC has also submitted a proposal to the Ministry of Commerce & Industry to officially designate 17th September as “National Jewellers Day.” This day would be celebrated across the country by the entire gems and jewellery fraternity – a powerful symbol of unity among traders, merchants, and artisans, while honouring the exceptional artistic contributions of millions who shape India’s rich jewellery heritage.
BrandBuzz
Tamannaah Bhatia Unveils “Tamannaah Fine Jewellery” Label Rooted in Everyday Elegance
The actress steps into entrepreneurship with Tamannaah Fine Jewellery, a modern fine jewellery line designed for comfort, versatility, and effortless day-to-night wear.
Actress Tamannaah Bhatia has entered the fine jewellery space with the launch of her own label, Tamannaah Fine Jewellery, marking a new chapter in her creative journey. Known for her strong screen presence and distinctive personal style, Tamannaah brings her off-screen fashion philosophy to life through a collection that champions modern minimalism, wearability, and quiet luxury.

Launched through a sleek, fashion-forward digital film, the brand signals a shift away from occasion-centric jewellery towards pieces designed for real, everyday movement. Rooted in the idea of “modern better basics”, the collection focuses on elevated essentials that strike a balance between casual sophistication and understated glamour.
The debut line features a thoughtfully curated mix of contemporary mangalsutras, solid gold hoops, piercing-friendly designs, bold chains, and diamond-studded statement pieces. Crafted in gold and diamonds, the jewellery is designed to transition seamlessly from workdays to evenings out—without compromising on comfort or style.

What sets Tamannaah Fine Jewellery apart is its strong emphasis on wearability. Each piece is designed to move with the wearer, blending effortlessly into daily routines—be it an early morning meeting, a personal moment, or a celebratory dinner. With clean lines, neutral aesthetics, and timeless appeal, the designs are easy to style across outfits, moods, and moments.
By steering clear of fleeting trends and seasonal cycles, the brand positions itself as a destination for everyday fine jewellery that feels personal, powerful, and enduring—a reflection of Tamannaah Bhatia herself.
With this launch, Tamannaah Fine Jewellery redefines what fine jewellery looks like today: modern, versatile, and made to be lived in.
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