CaratLane, a TATA product and India’s leading omnichannel fine jewellery brand, has announced an exclusive offer to make Diwali & Dhanteras brighter for customers across the country with an exciting offer – flat 20% off on gold value, diamond price, and making charges of all diamond jewellery.

Driven by the vision to make natural diamonds accessible for daily wear for all jewellery lovers, CaratLane has introduced 5,000+ new designs including 9 new collections. Spanning across 9kt, 14kt, 18kt, and 22kt gold options, the new showcase features brighter FG colour diamonds across every piece, extending from accessible everyday accents to striking statement designs. Crafted intentionally for everyday wear rather than being hidden away in bank lockers, each design reimagines fine diamond jewellery as a dynamic part of daily modern wardrobes.

Saumen Bhaumik, Managing Director, CaratLane, said:

“With over 80% of Indian women yet to step into the world of natural diamonds, we see an opportunity to improve penetration. Our endeavour has always been to take diamonds to every home and every heart. This Diwali, our unprecedented offer is another step towards making precious natural diamond jewellery more accessible to Indian women all over the world.”

As customers gear up for the festive season, CaratLane continues to bring its collections closer to them through its extensive retail presence and digital shopping experience. Whether visiting a store to explore the designs in person or browsing from the comfort of their homes, customers can conveniently discover and shop for their favourite diamond jewellery.